First Customers (GTM)

Getting your first 10 customers

Do things that don't scale to get to ten.

Level All Beginner Intermediate
Who's asking Everyone Builder Launcher Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder Repeat Founder
How did real successful startups actually land their first customers? Almost universally through unscalable, personal effort: Airbnb's founders knocked on doors and re-shot listing photos themselves; Stripe hand-insta... Intermediate 3 resources →