Get your first customers
Getting your first 10 customers
Do things that don't scale to get to ten.
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How did real successful startups actually land their first customers?
Almost universally through unscalable, personal effort: Airbnb's founders knocked on doors and re-shot listing photos themselves; Stripe hand-insta...
As a domain expert leaving my industry job, how do I turn my old network into first customers without seeming like I'm exploiting them?
Your network is a real edge, but treat it as people to learn from first, not a list to sell to, or you burn trust you spent years building. Go to f...
I run a two-sided marketplace. Do I get my first customers by starting with supply or demand, and how do I avoid the empty-restaurant problem?
Marketplaces die empty on both sides, so pick the side that is easier to bootstrap manually and fake the other until it is real, which usually mean...
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