We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 695 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Getting your first 10 customers

Do things that don't scale to get to ten.

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Where do I find the very first people to even talk to about my product? Start with the channels that already have trust and work outward: your personal network, then your extended network via warm intros, then the influ... Beginner 18 resources → How many people should I actually reach out to before I expect to close my first 10 paying customers? Assume most early outreach ends in silence or no, so plan for volume: landing 10 paying customers often means starting real conversations with 50 t... Beginner 19 resources → I'm building for Indian SMBs who use WhatsApp for everything. How do I get my first 10 without a fancy sales process? Meet them where they already are: for many Indian small businesses that is WhatsApp, a phone call, or a walk-in, not a polished demo funnel or a se... Intermediate 18 resources →
eChai Partner Brands The partnership →