First Customers (GTM)
Getting your first 10 customers
Do things that don't scale to get to ten.
Isn't doing things that don't scale a waste of time, shouldn't I automate from day one?
No. Automating too early is how you build a machine that efficiently delivers something nobody wants. The unscalable, unglamorous work, hand-recrui...
How did real successful startups actually land their first customers?
Almost universally through unscalable, personal effort: Airbnb's founders knocked on doors and re-shot listing photos themselves; Stripe hand-insta...