Get your first customers
Getting your first 10 customers
Do things that don't scale to get to ten.
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My first 5 customers were friends who signed up to be nice. How do I know if any of them actually want the product?
Friends will smile and sign up, then quietly never use it, which feels like traction but is just kindness. The signal you want is behavior, not wor...
What are the biggest mistakes founders make trying to land their first customers that I should avoid?
The classic traps: building in secret for months then launching to crickets, pitching features instead of listening for the problem, and chasing vo...
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