🎧 Podcast
Free
Beginner
Building an Audience Before You Need One (Julian Shapiro on Lenny's Podcast)
On Lenny's Podcast by Julian Shapiro & Lenny Rachitsky ~90 min episode
Why we picked it
A tactical conversation on growth, retention and building a personal audience as distribution, from the founder of Demand Curve who grew large followings himself.
- An audience built before launch becomes free, trusted distribution later.
- Consistency and a repeatable content system beat chasing viral hits.
- Own an email list; don't rely solely on rented algorithmic reach.