We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Defining your ideal customer

Know exactly who you're for (and who you're not).

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How specific should my target customer be when I'm just starting? Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ... Beginner 3 resources → How do I define an ideal customer for a product no one is searching for yet? When there's no existing search demand, you can't define your ICP by category, so define it by the underlying pain and the moment it becomes urgent... Advanced 3 resources → Is it a red flag if my ideal customer is someone exactly like me? Building for yourself is a legitimate advantage because you understand the pain deeply and can move fast, and plenty of good products started this ... Beginner 3 resources →
eChai Partner Brands The partnership →