Customers & Research

Defining your ideal customer

Know exactly who you're for (and who you're not).

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How do I define my ideal customer when I'm a domain expert who thinks everyone in my industry needs this? Deep industry knowledge is an edge, but it makes you assume the whole field shares your urgency, and it almost never does. Split your industry by w... Intermediate 3 resources → How do I keep my whole team aligned on who our ideal customer is once we start hiring? An ICP that lives only in your head fractures the moment sales, marketing, and product each imagine a different customer. Write one short, shared d... Intermediate 3 resources →