We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Defining your ideal customer

Know exactly who you're for (and who you're not).

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What's the difference between an ICP, a buyer persona, and a target market? Target market is the pool, ICP is the best-fit company/account you go after, and a persona is the individual human inside it who feels the pain and... Intermediate 2 resources → How do I build customer personas that are actually useful and not fiction? Base every persona on real interviews, not your imagination, real quotes, real jobs, real objections. A useful persona changes a decision you'd oth... Intermediate 2 resources → How do I find my ICP when I'm selling to Indian SMBs who don't fit clean B2B categories? Indian SMBs (kirana owners, small manufacturers, local service businesses) rarely map onto the tidy firmographics that Western ICP frameworks assum... Intermediate 3 resources →
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