Customers & Research
Defining your ideal customer
Know exactly who you're for (and who you're not).
What's the difference between an ICP, a buyer persona, and a target market?
Target market is the pool, ICP is the best-fit company/account you go after, and a persona is the individual human inside it who feels the pain and...
How do I build customer personas that are actually useful and not fiction?
Base every persona on real interviews, not your imagination, real quotes, real jobs, real objections. A useful persona changes a decision you'd oth...