First Customers (GTM)

Launching (again and again)

A launch is a tactic you repeat, not an event.

All Beginner Intermediate

Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Repeat Founder

When is my product 'ready' to launch? Sooner than you think, a launch is not one perfect moment, it's something you'll do again and again. Ship as soon as it solves one real problem for... Beginner 2 resources → My launch flopped and nobody cared, did I mess it up? Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe... Beginner 2 resources → How do I actually launch on Product Hunt and not embarrass myself? Read Product Hunt's own official launch guide first, it kills the common myths. Prepare weeks ahead: line up your assets, warm up an audience, laun... Intermediate 2 resources → What's the best channel to launch on, Product Hunt, Reddit, Hacker News, or LinkedIn? Whichever one your customers actually use, don't launch on Product Hunt just because everyone does. Match the channel to your audience: developers ... Intermediate 3 resources → How do I build up an audience before I launch so it's not just crickets? Start building in public months before you ship, share the journey, post progress, and collect an email list and community you can rally on launch ... Intermediate 2 resources → How often should I be launching, is once a quarter too much? There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. T... Intermediate 1 resource →