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Launching (again and again)
A launch is a tactic you repeat, not an event.
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How often should I be launching, is once a quarter too much?
There's almost no such thing as too often. Every meaningful feature, integration, milestone, case study, or new segment is an excuse to relaunch. T...
My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real?
Nobody is tracking your launch cadence the way you are, so the fatigue is almost entirely in your own head. The fix is to change the reason for the...
How do I launch in India where there's no single 'Product Hunt moment' that reaches Indian founders and buyers?
For an Indian audience, the launch usually happens in WhatsApp groups, founder communities, LinkedIn, and warm intros, not on one big western site,...
How do I turn a launch into an ongoing drip instead of one spike that flatlines two days later?
The spike-then-flatline pattern happens because you spent all your material in one day and then went silent, so plan a launch as a two-week campaig...
Every launch I ask friends to upvote and share. Is leaning on my network for each launch going to burn it out?
Your network isn't an infinite well, and asking the same fifty people to boost every launch trains them to ignore you, so spend that goodwill delib...
How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike?
Traffic and upvotes tell you almost nothing; the questions that matter are how many people did the one action you care about (signed up, paid, repl...
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