Brand, Web & Presence
Naming your startup & domains
A name you can spell, say, and own.
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How do I test a startup name on real people before I commit to it?
Say the name out loud on a phone call and see if the other person can spell it back without help: that's the single best test. Beyond that, put thr...
Will my English startup name work for customers across India who speak different languages?
If you're selling beyond metro English-first users, say the name aloud to Hindi, Tamil, Telugu, Bengali, and Marathi speakers and check it doesn't ...
Is it a bad idea to name my startup after myself or use my own name?
It's fine for consulting, personal brands, or solo creator businesses where you are the product, but it gets awkward the moment you want to raise m...
How do I brief a designer or an AI tool to generate name ideas that don't all sound the same?
Give constraints, not vibes: state what you do in one line, name three brands whose feel you admire and three you'd never want to sound like, list ...