We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city

Brand, web & content

Naming your startup & domains

A name you can spell, say, and own.

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How do I come up with a good name for my startup? Pick a name you can spell out loud once and have someone type correctly. Short, easy to say, and not a clever misspelling beats 'meaningful but con... Beginner 3 resources → What kinds of startup names exist and which type should I pick? Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade... Beginner 2 resources → How do famous startups actually get their names, any real examples? Most iconic names started as jokes, placeholders, or happy accidents, not committee outputs, the product earned the name meaning. Look at how India... Beginner 2 resources → How do I check if a startup name is already taken before I fall in love with it? Do a fast five-minute sweep before you get attached: search the exact name plus your category on Google, check the domain, look up the handle on In... Beginner 3 resources → Should my startup name describe what we do or be an abstract word I give meaning to later? Descriptive names help early when nobody knows you (a customer instantly gets "Instamojo" or "BookMyShow"), but they box you in when you expand and... Intermediate 3 resources → How do I test a startup name on real people before I commit to it? Say the name out loud on a phone call and see if the other person can spell it back without help: that's the single best test. Beyond that, put thr... Beginner 3 resources → What are the most common naming mistakes that hurt early startups? The usual traps: names nobody can spell after hearing them, clever misspellings that leak traffic to competitors, names too close to a bigger playe... Intermediate 3 resources → How do I brief a designer or an AI tool to generate name ideas that don't all sound the same? Give constraints, not vibes: state what you do in one line, name three brands whose feel you admire and three you'd never want to sound like, list ... Advanced 3 resources →

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