Brand, web & content
Naming your startup & domains
A name you can spell, say, and own.
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What kinds of startup names exist and which type should I pick?
Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative (Amazon). Descriptive is easiest to understand but hardest to trade...
How do I check if a name is legally free to use in India (trademark)?
Before you fall in love with a name, do a quick free knockout search on the Indian trademark registry (IP India public search) in your class, plus ...
Is it a bad idea to name my startup after myself or use my own name?
It's fine for consulting, personal brands, or solo creator businesses where you are the product, but it gets awkward the moment you want to raise m...
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