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Brand, web & content

Naming your startup & domains

A name you can spell, say, and own.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Student Founder Indie Hacker Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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Do I really need a .com domain, or is .io / .co / .in fine? For a serious brand, fight for the .com, it's still the default people type and trust. If the exact .com is taken or absurdly expensive, a modified... Beginner 2 resources → Should I buy a premium domain or just use a cheaper workaround? At pre-revenue, don't drop lakhs on a premium domain, a clean workaround domain (tryX, getX, X-hq) costs a few hundred rupees and you can upgrade l... Beginner 2 resources → Does my startup name matter for SEO, or is that overrated? A name with your category word in it ("CarDekho", "Housing") gives a small early SEO nudge and instant clarity, but it's a weak long-term moat and ... Advanced 3 resources → How much should I actually spend on naming and domains as a bootstrapped founder? Almost nothing on the name itself: you don't need an agency or a naming firm at the idea stage. Budget a few hundred to a couple thousand rupees a ... Beginner 3 resources →
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