Build and launch your first product

Turn a validated idea into something real people can use.

6 steps, 108 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Building your MVP

   Build the smallest thing that tests the biggest risk.

   What actually counts as an MVP, and what's the smallest one I can get away with? 20 → How do I decide which features to cut from v1? 18 → How long should building an MVP take? 19 → Should I build an MVP at all, or can I validate without one? 20 → How do I get my first users for the MVP? 17 → All 18 questions in Building your MVP →
2. 2
   No-code & low-code building

   Ship a product without writing code.

   Which no-code tool should I use to build my first product? 20 → Can I really build a serious business on no-code, or will I hit a wall? 18 → Should I use an AI app builder like Lovable or Replit instead of traditional no-code? 20 → How do I connect payments and handle data if I'm building no-code in India? 20 → What can I build with just a spreadsheet as the backend? 20 → All 18 questions in No-code & low-code building →
3. 3
   Product design & UX basics

   Make it obvious, not clever.

   I'm not a designer, how do I make my product not look terrible? 18 → What are the core UX principles every founder should know? 20 → How do I know if my product is confusing to users? 17 → Should I learn Figma, and how much design do I really need? 19 → Why does good design actually matter for an early-stage startup? 19 → All 18 questions in Product design & UX basics →
4. 4
   Shipping, iterating & roadmap

   Ship weekly, learn constantly, prioritise ruthlessly.

   How do I decide what to build next? 19 → How often should an early-stage startup ship? 19 → How do I build a roadmap without over-planning? 19 → How do I keep talking to users while I'm heads-down building? 18 → How do product teams keep a consistent shipping rhythm as they grow? 18 → All 18 questions in Shipping, iterating & roadmap →
5. 5
   Naming your startup & domains

   A name you can spell, say, and own.

   How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
6. 6
   Website & landing page

   Look real, load fast, ship today.

   What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →