Startup Videos

The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry. Tap any video to play it right here.

  1. Google - 2025 Commercial: Just Ask Google with Tom the Turkey

    Google's first fully AI generated TV spot follows a stuffed turkey fleeing Thanksgiving via Veo 3.

    AI-made by Veo
  2. Kalshi: NBA Finals Ad Made With Google Veo

    One creator made this aired NBA Finals ad for 2,000 dollars with Veo 3, the breakout proof of AI video advertising.

    AI-made by Made with Veo (Veo 3) by PJ Accetturo, about 2,000 dollars in two days
  3. Kling AI 2.0 - Kling's video generation power, refined

    Kling's own demo reel shows off its refined 2.0 model's motion physics and prompt accuracy.

    AI-made by Kling
  4. Liquid Death: AI Spec Ad Made With Veo 3

    An 800 dollar fan-made spec ad built entirely in Veo 3 that outperformed most real water ads and hit 21M views.

    AI-made by Made with Veo (Veo 3) by Noam Sharon, Tal Rosenthal and Amir Ariely, about 800 dollars
  5. Our AI commercial for PIKA 2.1

    Pika's own team produced an ad for Pika 2.1 entirely with its own video model.

    AI-made by Pika
  6. air head - a sora short

    The first Sora made short film, a surreal story about a man with a balloon for a head.

    AI-made by Sora
  7. Coca-Cola: Holidays Are Coming (AI-Generated 2024)

    Coca-Cola remade its classic holiday spot entirely with generative AI, drawing huge 'soulless' backlash over 'real magic.'

    AI-made by Generative AI by studios Silverside AI, Secret Level and Wild Card (about 70,000 AI clips)
  8. Imbue Raises $200M for Advanced Reasoning AI Models

    Building AI agents with better reasoning and reliability

  9. The Origin of Toys R Us: First Brand Film Made With Sora

    The first brand film almost entirely generated with OpenAI's Sora, premiered at Cannes Lions 2024.

    AI-made by Made with Sora; Native Foreign, dir. Nik Kleverov, plus corrective VFX
  10. Heinz: A.I. Ketchup (Made With DALL-E 2)

    Heinz asked an AI to 'draw ketchup' and every image looked like its bottle, a Clio-winning early generative-AI campaign.

    AI-made by Made with DALL·E; agency Rethink

Know a video every founder should study? Suggest a video

Questions, answered

What startup videos should founders watch?

Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.

Where can I find great startup launch and explainer videos?

The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.

eChai Partner Brands