The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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air head - a sora short
The first Sora made short film, a surreal story about a man with a balloon for a head.
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Google - 2025 Commercial: Just Ask Google with Tom the Turkey
Google's first fully AI generated TV spot follows a stuffed turkey fleeing Thanksgiving via Veo 3.
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Coca-Cola: Holidays Are Coming (AI-Generated 2024)
Coca-Cola remade its classic holiday spot entirely with generative AI, drawing huge 'soulless' backlash over 'real magic.'
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Heinz: A.I. Ketchup (Made With DALL-E 2)
Heinz asked an AI to 'draw ketchup' and every image looked like its bottle, a Clio-winning early generative-AI campaign.
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Kalshi: NBA Finals Ad Made With Google Veo
One creator made this aired NBA Finals ad for 2,000 dollars with Veo 3, the breakout proof of AI video advertising.
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Liquid Death: AI Spec Ad Made With Veo 3
An 800 dollar fan-made spec ad built entirely in Veo 3 that outperformed most real water ads and hit 21M views.
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The Origin of Toys R Us: First Brand Film Made With Sora
The first brand film almost entirely generated with OpenAI's Sora, premiered at Cannes Lions 2024.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
