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The Video Library

The videos founders study before making their own.

Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.

Founder Notes →

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  1. Cadbury's Genius AI Deepfake Ad With Shah Rukh Khan

    Cadbury generated over 130000 personalized local store ads using an AI clone of Shah Rukh Khan.

    AI-made by Rephrase.ai, Respeecher
  2. Travis Scott Video Ads Made with AI for Nike

    Nike generated over 5000 Midjourney images to shape a Travis Scott collab film's world.

    AI-made by Midjourney
  3. Coca-Cola: Holidays Are Coming (AI-Generated 2024)

    Coca-Cola remade its classic holiday spot entirely with generative AI, drawing huge 'soulless' backlash over 'real magic.'

    AI-made by Generative AI by studios Silverside AI, Secret Level and Wild Card (about 70,000 AI clips)
  4. Heinz: A.I. Ketchup (Made With DALL-E 2)

    Heinz asked an AI to 'draw ketchup' and every image looked like its bottle, a Clio-winning early generative-AI campaign.

    AI-made by Made with DALL·E; agency Rethink
  5. Liquid Death: AI Spec Ad Made With Veo 3

    An 800 dollar fan-made spec ad built entirely in Veo 3 that outperformed most real water ads and hit 21M views.

    AI-made by Made with Veo (Veo 3) by Noam Sharon, Tal Rosenthal and Amir Ariely, about 800 dollars

Know a video every founder should study? Suggest a video

Questions, answered

What startup videos should founders watch?

Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.

Where can I find great startup launch and explainer videos?

The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.

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