The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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A Guided Tour of Apple Vision Pro
Teaches an all new interaction model, eyes and pinch, at real scale with calm narration, the definitive template for explaining novel hardware.
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Apple Watch Series 4: A Guided Tour
The gold standard tutorial format: calm voiceover, on device UI shot at real scale, one feature per beat, teaching and selling with zero waste.
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Discover the Technology Inside the Dyson Supersonic
Cutaway animation of airflow and the motor makes invisible engineering the hero, justifying a premium price by showing the physics rivals hide.
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Girls Don't Poop
A poised woman on a toilet in a ballgown explains the product mechanism in crude terms; the class versus content mismatch carries every line.
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How to Use a Raw Egg to Determine if Your Mattress is Awful
Turns an abstract pressure distribution claim into a watchable pass or fail by dropping a glass sheet onto raw eggs across three beds.
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This Unicorn Changed the Way I Poop
Solves a gross to demonstrate problem with a rainbow soft serve unicorn as a visual metaphor, so a deadpan narrator can explain colon posture cleanly.
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Meet Act II of Arc Browser
Founder led vision plus product footage, scripted like a short film with a clear first person point of view.
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Headspace: How It Works
Warm Nexus animation voiced by the founder makes an abstract habit, meditation, feel concrete and approachable.
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Twitter in Plain English
Answered why would anyone tweet with an everyday friends staying in touch story in paper cutouts.
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Welcome to CRED, ft. Jim Sarbh (The Explainer)
Uses actor Jim Sarbh in a deadpan sketch to explain rewards for paying card bills, an anti explainer explainer.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
