Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry. Tap any video to play it right here.
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How To Grow A Patreon For Recurring Revenue
Creator monetization guide for building recurring revenue from fan communities
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How To Use Venmo: Beginner's Tutorial
Send-and-request walkthrough of the social P2P app that made splitting bills normal.
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Is Patreon Worth It For Creators In 2026?
Platform enables direct fan support for artists, creators, and independent writers
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So you want to start a Patreon in 2026
Beginner-friendly walkthrough for creators launching their first Patreon community
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The Thing That Makes Anything a Thing
A single escalating story where a fandom snowballs into posters, billboards and swag demonstrates the product by showing its output multiply.
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Wealthfront in 2026 - Still the Best Robo-Advisor?
Analysis of Wealthfront's evolution as a robo-advisor managing $95B+ through automated portfolios and AI-driven wealth management for 1.4M+ customers.
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What Everlane's Sale to Shein Means for Fashion Industry
Impact of acquisition on sustainable fashion
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Your Way Out (Extended Cut)
An entire open world game city built in camera with no CGI, color flooding back as the hero exits the system, a deliberate return to craft statement.
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ABSOLUTE Beginner Basics: Roblox Studio For Noobs 2025
Platform overview on enabling creators to build immersive 3D games and experiences
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How Root Is Making Car Insurance Fair
Shows how telematics-driven insurance disrupts traditional models
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Introducing AirPods Pro 3
Apple's clean studio product film, one feature per beat with motion graphics locked to the hardware.
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Introducing DJI Mavic 4 Pro
Uses the drone's own aerial footage as the demo, proving the product's core capability at the same time it pitches it.
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Introducing Ear (3)
Founder and designer walk through the transparent industrial design on camera, making the how we made it story the marketing for earbuds.
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Introducing Galaxy S25 Ultra: Galaxy AI
Sequences AI features as short in context scenarios rather than a menu tour, keeping a dense feature film watchable and tied to moments of use.
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Introducing Pod 5. The first fully immersive sleep system.
Launch film for the temperature and sensor bed system built around nightly sleep fitness data.
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Introducing the All-New WHOOP Experience (Unlocked 2025)
Founder led keynote style reveal that anchors abstract health metrics to concrete new hardware, making data features feel tangible and premium.
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PhonePe Explained: How It Works Step by Step
Explains UPI money movement via QR and IDs; the rails behind India's mass digital payments.
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Strava Tutorial 2025: How To Use Strava App
Fitness social network for runners and cyclists sharing sport moments and community
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2024 Year in Search
The definitive data as emotion film: real queries scored to archival footage build a collective memory montage that makes Search a cultural mirror.
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A Guided Tour of Apple Vision Pro
Teaches an all new interaction model, eyes and pinch, at real scale with calm narration, the definitive template for explaining novel hardware.
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FreshToHome: Vertical Integration in Meat E-Commerce
Supply chain transparency from fishery and farm directly to doorsteps
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Home Happens. Be There With Ring.
Sells a security camera on warmth not fear, stitching everyday doorstep moments so the value prop is connection, a smart category reframe.
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How Affirm uses tech to improve financial inclusion
How BNPL is reshaping consumer credit and financial access
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How Does Policygenius Work? | The easy way to get life insurance online
Life insurance comparison engine with expert agents cuts red tape
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How To Set Up and Use Revolut
Onboarding tour of a multi-currency neobank: setup, cards and transfers in one app.
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Introducing Duolingo Adventures
Shows the gamified feature in play, animated characters turning language drills into a mini game on screen.
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Introducing Oura Ring 4
Macro product photography and calm VO make a tiny ring feel like precision health hardware rather than a gadget.
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Introducing the New GoPro HERO
Tiny, rugged, waterproof action-cam pitch; a disciplined demo of a focused capture device.
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Lemonade Insurance - How It Works
AI-first insurance instant quotes and claims without traditional friction
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Meet Act II of Arc Browser
Founder led vision plus product footage, scripted like a short film with a clear first person point of view.
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Meet Insta360 X4: Magic in Action
Sells reframe after the fact by shooting impossible looking 360 moves first and revealing the editing trick second, an abstract feature made visible.
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Money feels different on Monzo
Coral drenched palette and kinetic typography sync money moments to a beat, feeling led rather than feature led, yet the app UI anchors every cut.
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Oatly: From Swedish Startup to Global Plant-Based Milk Leader
Climate-focused plant milk pioneer's IPO journey and market disruption
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OATLY: The Ultimate Rebranding Story
Plant-based milk pioneer's rebrand from health to climate action narrative
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Pixel Feature Focus: Best Take
Frames an AI photo feature around a universal pain, nobody blinks at once, so the demo sells the emotional payoff before the technology.
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Rabbit R1: Jesse Lyu hands-on live demo
Founder demos an orange AI device ordering food and cars by voice; a defining, divisive AI-gadget launch.
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Spectacles '24 AR Glasses Reveal Trailer
Developer facing AR reveal shows real hand tracked lenses in world rather than rendered mockups, being honest about what the hardware does today.
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Transparency and Accountability: Everlane Ethical Apparel
Supply chain transparency and ethical sourcing
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Ather 450X New Again
Product hero cinematography treats an electric scooter like a flagship phone launch, macro shots of the touchscreen dash selling the tech.
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Chime Feels: Most-Loved Banking App
Emotion forward vignettes tie fee free banking to real money stress relief, benefits carried by feeling instead of feature lists.
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Como funciona a conta do Nubank | Nu Apresenta
LatAm's biggest neobank explains its no-fee digital account in plain Portuguese; a model onboarding explainer.
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Designing a Sustainable Fashion Future with Rothy's
Sustainable fashion innovation and recycling
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Guide to Sonos Era 300: Features and Setup
Explains spatial audio through clean motion graphics of driver placement, so the odd hourglass shape reads as engineering not styling.
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How Away Aims to Be the Biggest Travel Brand in the World
Travel lifestyle brand strategy and growth
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How HelloFresh works
Explains the meal-kit loop: pre-portioned ingredients and step-by-step recipes delivered weekly.
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How Rent the Runway is attempting to revolutionize the way we shop
Circular economy in fashion retail
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How Rothy's Is Redefining Sustainable Shoe Production
Forbes on sustainable manufacturing methods
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Introducing Airbnb Rooms with the Host Passport
Reintroduces an old feature as new by leading with a human, the host, not the room, a masterclass in repositioning existing inventory.
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Introducing the Framework Laptop 16
Shows modules snapping in and out to make repairability and upgradeability the core product story rather than a spec bullet.
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Introducing the Ray-Ban Meta Smart Glasses Collection
Fashion first framing hides the tech, positioning smart glasses as everyday eyewear you would wear before you know what they do.
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Is Stitch Fix Worth It? How Personalized Styling Helps
Personal styling algorithm and AI explained
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It's all in the Ritual: How to Navigate the Overwhelming Supplement Aisle
Guide to supplement selection and curation
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Licious: Building Trust in Indian Meat E-Commerce
Premium meat startup reaching 700M valuation through quality and convenience
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Meta Quest 3: Official Announcement Trailer
Solves the hardest problem in VR marketing, you cannot see what the wearer sees, with clean mixed reality passthrough composites in real rooms.
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Robinhood Retirement
Pitches an IRA with a match style contribution boost, a new twist on retail retirement accounts.
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Rothy's Sustainable Shoe Model Struggles To Keep Up
Critical look at scaling sustainable brands
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Starting a Family? Here's How Maven Clinic Supports You Every Step of the Way | Member Overview
Member walkthrough of fertility, maternity and parenting support in one virtual clinic membership.
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The Complete Peloton Bike Guide for Beginners
Walkthrough of connected-fitness hardware plus live and on-demand classes; the Peloton flywheel.
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The Truth Behind Vitamins: Ritual Fight for Better Standards
Health standards and supplement transparency
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AllTrails Pro Explainer (Vidico)
A tight upgrade pitch that shows the free to Pro delta feature by feature with the map UI animating in context.
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Beginner's Guide to the Robinhood App
Commission-free investing and fractional-shares walkthrough; the app that mainstreamed retail trading.
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How does Hims work?
Quick explainer of async telehealth intake to prescription-to-door for men's health.
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How to Use Cash App
Send, receive, spend and invest walkthrough of a peer-to-peer payments app.
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How Toss Simplifies Finance for Everyone
Korea's financial super-app explains linking every account into one instant, free money-movement layer.
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How Wealthfront Helps You Save, Invest, and Plan
Overview of automated investing, high yield cash and low cost borrowing in one connected account.
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M-KOPA: Facilitating the digital leap, financing progress | Be Inspired
Be Inspired profiles M-KOPA financing phones and solar power one small daily payment at a time.
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Teladoc: Everything you need, when and where you need it
Frames virtual care as always available, spanning everyday visits to chronic condition support.
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Ultrahuman Ring: Decode Your Metabolism
Launch of a smart ring focused on metabolic health, pairing sleep and movement data with glucose insights.
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Welcome to Canva Teams
Warm onboarding film that frames team collaboration through relatable scenarios, using bright brand motion to make workplace software friendly.
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What is Betterment?
Plain-language walkthrough of how the robo advisor automates saving, investing and retirement planning.
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Afterpay How It Works | Buy Now Pay Later App
Four-installment payment platform that powers online checkout
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Headspace Guide to Meditation (Official Trailer)
Soft illustrative motion and unhurried pacing embody the product itself, positioning meditation as a premium series rather than a chore.
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How to Become a Host on Airbnb
Walks a would be host through listing a space step by step, lowering the perceived effort of supply side onboarding.
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Introduction to Brilliant.org
Shows interactive learn-by-doing STEM lessons that replace lectures with manipulable problems.
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It's You. That Makes Us.
Intercuts elite athletes with ordinary members on one soundtrack so the claim that community is the product is shown structurally through editing.
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Levels | Your Metabolic Health, Measured with a Continuous Glucose Monitor
Shows a CGM paired with an app turning everyday food choices into visible metabolic feedback.
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Monzo App Walkthrough
In-depth tour of a UK app-only bank: instant notifications, pots and budgeting.
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Zepto 10 Minute Grocery Delivery
Fast cut delivery choreography makes the 10 minute promise legible, compressing dark store to doorstep into one energetic sequence.
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Como funciona o cartao de credito do Nubank (Nu Apresenta)
Warm flat 2D animation walks through exactly how the card works and visualizes the no fees claim in the recognizable Nu house style.
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Discover the Technology Inside the Dyson Supersonic
Cutaway animation of airflow and the motor makes invisible engineering the hero, justifying a premium price by showing the physics rivals hide.
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Getting Started with Sonos Wireless Multiroom Audio
Explains WiFi-mesh multiroom audio and app control; the core of Sonos's whole-home sound system.
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Introducing reMarkable 2, the paper tablet
Positions an e-ink tablet as distraction-free paper; a focused product film for a single-purpose device.
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Introduction to M1 Finance
Demonstrates the Invest, Borrow and Spend trio inside a single automated finance super app.
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Meet Kindbody
Introduces the fertility clinic network's approach to warm, tech-enabled reproductive care.
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WHOOP Explained: Quantifying Recovery
Explains strain-and-recovery scoring from a screenless wearable; the core insight behind the WHOOP model.
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Introducing Mavic Mini
Launch of a 249g foldable camera drone; a masterclass in making complex hardware feel effortless.
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Welcome to CRED, ft. Jim Sarbh (The Explainer)
Uses actor Jim Sarbh in a deadpan sketch to explain rewards for paying card bills, an anti explainer explainer.
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What is BYJU'S The Learning App
India's edtech giant explains its animated-video, adaptive self-paced learning model for K12.
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What is N26?
Explains a paperless mobile bank account you open in minutes; a clean neobank onboarding pitch.
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23andMe, How It Works
Order-spit-see-your-data explainer of consumer DNA testing and the genotyping-to-report pipeline.
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Apple Watch Series 4: A Guided Tour
The gold standard tutorial format: calm voiceover, on device UI shot at real scale, one feature per beat, teaching and selling with zero waste.
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Headspace: How It Works
Warm Nexus animation voiced by the founder makes an abstract habit, meditation, feel concrete and approachable.
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R1T & R1S Reveal: Electric Adventure Vehicles
A pre product startup reveal that builds credibility through restraint, letting design language and quiet capability carry the promise instead of hype.
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How to Use a Raw Egg to Determine if Your Mattress is Awful
Turns an abstract pressure distribution claim into a watchable pass or fail by dropping a glass sheet onto raw eggs across three beds.
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How to Use the Uber App
First person phone POV walks a real ride request end to end, the tap to pickup loop shown with no voiceover padding.
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MailShrimp (Did You Mean Mailchimp)
The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.
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GoPro HERO5 + Karma: The Launch in 4K
Cuts every product claim to a real POV shot, so the spec sheet is proven by footage the camera itself shot and the drone reveal lands as story.
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How To Use The Nest Learning Thermostat
Shows a thermostat that learns your schedule to cut energy use; a classic smart-home explainer.
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Friends Furever
Sells be together not the same with zero product footage: a beat matched montage of interspecies animal pairs, trusting one clean idea.
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GEICO Unskippable: Family
Weaponizes the pre roll format: the full sell lands in five seconds, then the frozen actors get raided by a dog as the unskippable wait becomes the joke.
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This Unicorn Changed the Way I Poop
Solves a gross to demonstrate problem with a rainbow soft serve unicorn as a visual metaphor, so a deadpan narrator can explain colon posture cleanly.
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Meet Square Register
Shows the countertop hardware and app in a real shop, making card payments feel effortless for small merchants.
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Girls Don't Poop
A poised woman on a toilet in a ballgown explains the product mechanism in crude terms; the class versus content mismatch carries every line.
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The Scarecrow
Pixar grade CG and an ironic lullaby score a dystopian factory farm; the gap between beautiful craft and grim subject is the persuasion.
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Surface by Microsoft: Revealed Trailer
Iconic kickstand click sound design and rhythmic hardware close ups turn a first gen tablet reveal into pure product choreography.
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Back to the Start
A wordless stop motion parable told purely through set and prop transformation, with the logo withheld to the end so it reads as a short film.
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Dear Sophie (The Web Is What You Make of It)
Shot as a browser POV: a father documents his daughter's life across Gmail, Maps and YouTube, so each feature appears only as a beat in a love story.
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Google Chrome Speed Tests
Races the browser against lightning and a potato gun shot in camera, turning benchmark speed into MythBusters style spectacle.
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Parisian Love (Google Search Stories)
Tells a whole love story only through a sequence of search queries, the product as narrator.
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The Man Your Man Could Smell Like
One seamless oner where the set physically transforms around the actor via practical in camera transitions, targeting women rather than the user.
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Twitter in Plain English
Answered why would anyone tweet with an everyday friends staying in touch story in paper cutouts.
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Mint.com Explainer Video
Early personal finance explainer that made see all your money in one place concrete for a pre fintech audience.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
