Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry. Tap any video to play it right here.
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How Zepto delivers in 10 minutes
Shows the dark-store model behind 10-minute grocery delivery; India's quick-commerce playbook.
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What Everlane's Sale to Shein Means for Fashion Industry
Impact of acquisition on sustainable fashion
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Quick Commerce and E-Commerce Transform India's Retail
Retail transformation of India through instant delivery and online growth
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Zepto Profitability: Quick Commerce Economics Solved
Path to profitability in capital-intensive 10-minute delivery business
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Blinkit vs Amazon vs Flipkart: Who Will Win India's Quick Commerce Battle?
Quick commerce market analysis and competitive dynamics across major players
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Flipkart Minutes - 10 Minute Delivery vs Blinkit vs Zepto
Walmart's quick commerce entry with 1000+ micro-fulfillment centers analysis
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How Blinkit-style 10-minute delivery works
Breaks down dark stores, picking and routing behind 10-minute grocery delivery in India.
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How Food Delivery Is Reshaping Urban India - Market Analysis
10-minute food delivery innovation trends and market transformation story
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Instacart Began With a Simple Idea
A founding idea brand story with warm real footage of shoppers and kitchens that frames same day delivery as human rather than logistical.
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Mastering Micro-Fulfillment: Fabric's Approach to Optimizing the Grocery Supply Chain
Robotics-powered micro-fulfillment for grocery
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Swiggy Food Delivery to Instamart: Building Platform Synergies
Leveraging restaurant network for instant grocery delivery competitive advantage
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Transparency and Accountability: Everlane Ethical Apparel
Supply chain transparency and ethical sourcing
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BigBasket's Acquisition by Tata: India's Grocery E-Commerce Shift
Tata's acquisition and consolidation of Indian online grocery market leader
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Bolt + Stripe Basics: Payments, Subscriptions, and More
Checkout and payment solutions integration
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Community instead of shopping cart: Whatnot explains Live
Community-driven commerce model explained
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Designing a Sustainable Fashion Future with Rothy's
Sustainable fashion innovation and recycling
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Gorgias Overview & Demo | Shopify's #1 Customer Service App
Complete customer service platform walkthrough
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How Attentive Turns 3 Shoppers Into 3 Personalized Journeys
Personalized customer communication at scale
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How Away Aims to Be the Biggest Travel Brand in the World
Travel lifestyle brand strategy and growth
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How Getir Became Europe's Fastest Delivery App
Turkish unicorn's rapid 15-minute delivery expansion across European cities
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How HelloFresh works
Explains the meal-kit loop: pre-portioned ingredients and step-by-step recipes delivered weekly.
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How Rent the Runway is attempting to revolutionize the way we shop
Circular economy in fashion retail
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How Rothy's Is Redefining Sustainable Shoe Production
Forbes on sustainable manufacturing methods
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Is Stitch Fix Worth It? How Personalized Styling Helps
Personal styling algorithm and AI explained
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Klarna Pay in 4: How It Works
Step-by-step of buy-now-pay-later checkout: 25% upfront, three interest-free installments.
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One Smart Business Story: How Whatnot's Winning With Live
Live shopping marketplace platform success
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Rebel Foods Multi-Brand Cloud Kitchen Model Explained
Decentralized restaurant model with Faasos, Behrouz, Ovenstory brands
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Rothy's Sustainable Shoe Model Struggles To Keep Up
Critical look at scaling sustainable brands
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Stord: The Infrastructure Behind Modern Commerce
Supply chain and fulfillment orchestration platform
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Why Quick Commerce Found a Brilliant New Way to Make Money
Quick commerce economics and profitability model explained by industry experts
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How to sell on Vinted
Walkthrough of listing and shipping on Europe's biggest secondhand-fashion marketplace.
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Affirm: How It Works
Honest step by step explainer that names the no hidden fees promise on screen, a UI walkthrough that builds trust in a distrusted category.
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Juni Fintech Explainer (Vidico)
Drops characters for pure UI animation plus voiceover because performance marketers reward clarity over emotion.
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Zepto 10 Minute Grocery Delivery
Fast cut delivery choreography makes the 10 minute promise legible, compressing dark store to doorstep into one energetic sequence.
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How Resale Site StockX Verifies Authenticity of Products
Inside sneaker authentication warehouse
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The smoooth Klarna app
Deadpan surreal humor and the stretched vowel branding turn a payments app into a feeling, product screens landing cleanly between the jokes.
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How To Buy & Sell Sneakers on StockX
Frames resale as a 'stock market of things' with bids, asks and authentication, a sharp product mental model.
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How to Use a Raw Egg to Determine if Your Mattress is Awful
Turns an abstract pressure distribution claim into a watchable pass or fail by dropping a glass sheet onto raw eggs across three beds.
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Introducing Amazon Go and the world's most advanced shopping technology
Sells just walk out by filming real shoppers grabbing items and leaving, letting the magic land unexplained.
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This Unicorn Changed the Way I Poop
Solves a gross to demonstrate problem with a rainbow soft serve unicorn as a visual metaphor, so a deadpan narrator can explain colon posture cleanly.
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Girls Don't Poop
A poised woman on a toilet in a ballgown explains the product mechanism in crude terms; the class versus content mismatch carries every line.
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Learn How Groupon Works!
An early walkthrough of the daily deal model that made Groupon the fastest growing company in internet history.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
