The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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Girls Don't Poop
A poised woman on a toilet in a ballgown explains the product mechanism in crude terms; the class versus content mismatch carries every line.
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How to Use a Raw Egg to Determine if Your Mattress is Awful
Turns an abstract pressure distribution claim into a watchable pass or fail by dropping a glass sheet onto raw eggs across three beds.
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This Unicorn Changed the Way I Poop
Solves a gross to demonstrate problem with a rainbow soft serve unicorn as a visual metaphor, so a deadpan narrator can explain colon posture cleanly.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
