Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry. Tap any video to play it right here.
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Building Your First Site From Scratch in Framer
Build along pacing from a blank canvas to a shipped site, pairing each action with an immediate visual result.
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How To Grow A Patreon For Recurring Revenue
Creator monetization guide for building recurring revenue from fan communities
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Is Patreon Worth It For Creators In 2026?
Platform enables direct fan support for artists, creators, and independent writers
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So you want to start a Patreon in 2026
Beginner-friendly walkthrough for creators launching their first Patreon community
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The Thing That Makes Anything a Thing
A single escalating story where a fandom snowballs into posters, billboards and swag demonstrates the product by showing its output multiply.
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Canva Create 2025: Introducing Canva Sheets & Magic Studio at scale
Canva's Create 2025 keynote introduces Sheets and shows Magic Studio's AI tools working at team scale.
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Introducing DJI Mavic 4 Pro
Uses the drone's own aerial footage as the demo, proving the product's core capability at the same time it pitches it.
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Leonardo.Ai: From startup spark to global AI revolution
An Australian press profile of Leonardo.Ai founder JJ Fiasson on building the image generation platform
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Marketing, Reimagined with Jasper
Jasper repositions itself as a full stack AI platform built specifically for marketing teams
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Strava Tutorial 2025: How To Use Strava App
Fitness social network for runners and cyclists sharing sport moments and community
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Tavus: The AI Human Platform
A Y Combinator interview walking through Tavus's real time video AI agents with facial expressions
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2024 Year in Search
The definitive data as emotion film: real queries scored to archival footage build a collective memory montage that makes Search a cultural mirror.
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Introducing the New GoPro HERO
Tiny, rugged, waterproof action-cam pitch; a disciplined demo of a focused capture device.
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Meet Insta360 X4: Magic in Action
Sells reframe after the fact by shooting impossible looking 360 moves first and revealing the editing trick second, an abstract feature made visible.
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Spectacles '24 AR Glasses Reveal Trailer
Developer facing AR reveal shows real hand tracked lenses in world rather than rendered mockups, being honest about what the hardware does today.
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How Substack works and why writers are moving to it
Explains newsletter subscriptions and creator payouts; the model behind independent writing's revival.
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The Complete Peloton Bike Guide for Beginners
Walkthrough of connected-fitness hardware plus live and on-demand classes; the Peloton flywheel.
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Twitch Explained: A Simple Guide to Live Streaming
Explains streaming, channels and subs; the live-community model that defined game streaming.
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AllTrails Pro Explainer (Vidico)
A tight upgrade pitch that shows the free to Pro delta feature by feature with the map UI animating in context.
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Best Explainer Video Example | Spotify: Ad Analytics
A crisp Vidico explainer that makes Spotify's ad measurement tools legible to marketers who have never opened the dashboard.
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Built In | Explainer Video
Yum Yum Videos explains a tech jobs media platform's two sided pitch to employers and job seekers in one tight animated story.
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Creative Reality Studio Promo | Talking Head Videos | D-ID
D-ID's own promo for Creative Reality Studio, turning a photo and a script into a talking avatar video
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How Discord Works in 148,000 Miliseconds or Less
Thinkmojo's rapid, self aware framing device explains Discord to non gamers without losing the insider energy that built its community.
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Headspace Guide to Meditation (Official Trailer)
Soft illustrative motion and unhurried pacing embody the product itself, positioning meditation as a premium series rather than a chore.
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How does Patreon work?
Explains creator membership tiers and recurring fan support; the creator-economy monetization model.
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LINE | Japan's largest messaging app
A tight explainer on how LINE became the app that runs daily life for most of Japan.
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Getting Started with Sonos Wireless Multiroom Audio
Explains WiFi-mesh multiroom audio and app control; the core of Sonos's whole-home sound system.
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Introducing Descript
Leads with the killer idea, edit video by editing text, in the first frames, letting the transcript as timeline do all the selling.
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Spotify Anchor Explainer (Vidico)
Hand drawn 2D storyboards walk the create, distribute, monetize loop in 60 seconds, one visual beat per benefit.
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This Is MasterClass
Brand film pitching unlimited access to lessons taught by the world's best across many fields.
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MailShrimp (Did You Mean Mailchimp)
The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.
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GoPro HERO5 + Karma: The Launch in 4K
Cuts every product claim to a real POV shot, so the spec sheet is proven by footage the camera itself shot and the drone reveal lands as story.
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Friends Furever
Sells be together not the same with zero product footage: a beat matched montage of interspecies animal pairs, trusting one clean idea.
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Crazy Egg Explainer Video
The conversion famous animated walkthrough of heatmaps, credited with a large lift in paid signups.
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Parisian Love (Google Search Stories)
Tells a whole love story only through a sequence of search queries, the product as narrator.
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The Man Your Man Could Smell Like
One seamless oner where the set physically transforms around the actor via practical in camera transitions, targeting women rather than the user.
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Twitter in Plain English
Answered why would anyone tweet with an everyday friends staying in touch story in paper cutouts.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
