Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry. Tap any video to play it right here.
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Rippling Super Bowl Commercial (ft. Tim Robinson)
A would be mastermind's revenge plot collapses under small operational failures, dramatizing the pain a fragmented HR and IT stack causes.
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Building Your First Site From Scratch in Framer
Build along pacing from a blank canvas to a shipped site, pairing each action with an immediate visual result.
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Demo of Webflow AEO
A Webflow product manager demos AEO, a new way to optimize sites for AI powered search and answers.
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Fireflies AI Overview 2026: Automate Meeting Notes, Transcription & More
Ambient AI automates meeting transcription and summarization
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Meet the new Slack. Where AI works.
Unveils the redesigned Slack, built around AI search, summaries, and agents working alongside people.
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The Thing That Makes Anything a Thing
A single escalating story where a fandom snowballs into posters, billboards and swag demonstrates the product by showing its output multiply.
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Wealthfront in 2026 - Still the Best Robo-Advisor?
Analysis of Wealthfront's evolution as a robo-advisor managing $95B+ through automated portfolios and AI-driven wealth management for 1.4M+ customers.
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Canva Create 2025: Introducing Canva Sheets & Magic Studio at scale
Canva's Create 2025 keynote introduces Sheets and shows Magic Studio's AI tools working at team scale.
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Every Figma Product in 100 Seconds
A speed run format packs the whole product suite into 100 seconds, one tight beat per tool.
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Global HR, Payroll, and IT in One Platform: Deel End-To-End Demo
An end to end demo showing HR, global payroll, and IT provisioning working from one Deel record.
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Lattice Platform Product Walkthrough
Tours the full Lattice platform, from performance reviews to engagement surveys and headcount planning.
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Linear Agent Demos, CX
Stages a concrete customer support workflow in Linear's restrained UI, doubling as an interface craft reference.
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Miro Technical Design Demo: Discuss, Align & Build in One Place
Shows how engineering teams use Miro's Technical Design boards to align on architecture before building.
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Mixpanel Demo | Self-Serve Digital Analytics in Action
A five minute demo showing how product teams trace user journeys and funnels inside Mixpanel.
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Mixpanel Tutorial: Everything You Need to Know 2025
Product analytics for data-driven decisions
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Ramp Bill Pay Product Overview
Shows bills flowing from inbox to approval to payment on one automated finance platform.
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Sana Overview | Sana
Sana's own overview of its AI native learning platform that answers questions instantly and automates admin
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What is a Customer Data Platform (CDP)?
Category defining explainer that teaches the CDP concept with real customer examples first, earning trust before it mentions the product.
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What is Attio? The Full Introduction and Demo
Founder narrated demo that shapes a data model live, letting the product's flexibility emerge through real building instead of bullet points.
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What is Miro? The AI-Powered Innovation Workspace
The infinite canvas fills with sticky notes and diagrams so the collaboration promise is shown, not told.
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A demo of Intercom's Fin AI Copilot: an AI assistant for every support agent
Shows Fin AI Copilot drafting answers and surfacing context for human support agents in real time.
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A Quick Demo of Pipedrive CRM
Walks through the pipeline board, deal cards, and activity reminders that make Pipedrive's CRM approachable for sales reps.
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Add Authentication to Your Next.js App in 100 Seconds with Clerk
Speedrun format that ships real auth in under two minutes, pairing punchy editing with legible code zoom so the value lands fast.
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Breeze: HubSpot's New Embedded AI | Spotlight Fall 2024
A Spotlight session introducing Breeze, HubSpot's AI embedded across the CRM, marketing, and service hubs.
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Calendly Overview: Way More Than a Scheduling Link
Kills the what time works email thread by showing a booking link in action end to end.
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Getting Started with Segment
Handles an invisible data routing product with a clear source to destination visual model before the dashboard walk.
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How to Drive Feature Adoption, Amplitude Demo
Frames the demo around one job to be done, so each chart is introduced only when the analysis question calls for it.
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Intercom's AI Agent: Fin 2
Introduces Fin 2, Intercom's AI agent built to resolve up to 86 percent of support conversations on its own.
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Introducing the new Notion AI
One continuous screen demo composites real recordings into floating UI cards, showing the assistant pull answers from Notion, Slack and Drive.
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monday sales CRM advanced demo
An advanced look at monday sales CRM, covering pipeline customization and automations for sales teams.
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Next.js Conf 2024 Opening Keynote
Founder led keynote that builds a real app on stage, turning framework release notes into a narrative demo with crisp code reveals.
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Postgres on Neon: a new approach to database development
Frames serverless Postgres around the real pain of branching and scaling, then proves each claim with fast product footage instead of slideware.
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Presentation de Notion Calendar (Notion Calendar intro)
Relaunch of Cron as a calendar wired into Notion docs and meetings; a clean product-integration story.
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Send Marketing Emails via API with Resend
Developer first demo that writes and sends real code on screen, matching the brand typography so the product's design taste carries through.
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Superlist 1.0: The New Home to All Your Lists
A design led launch film whose typographic polish and calm motion promise the same taste and craft the to do app itself is selling.
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Zluri | The Next-Gen Identity Governance and Administration Platform
Shows how Zluri discovers every SaaS app an org uses and automates access reviews
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AI-Powered Contract Management - Introducing the Icertis Contract Intelligence Platform
Shows AI reading and flagging risk clauses across thousands of enterprise contracts at once
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Amplitude Overview: Analytics, Audiences and Experiment
Amplitude's SVP of Product ties Analytics, Audiences, and Experiment together around one behavioral graph.
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Bringing Real-Time Multi-Table Updates from the Database
Explains a genuinely hard realtime feature with a calm build from problem to live demo, using synced editor and UI panes to show updates push.
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Chargebee - The Subscription Billing and Revenue Management Platform
Walks through recurring billing, dunning, and revenue recognition for subscription businesses
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Copy.ai Live Demo #124: How to Get Started With Copy.ai
Copy.ai's own team walks through getting started on its GTM AI content platform
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Gorgias Overview & Demo | Shopify's #1 Customer Service App
Complete customer service platform walkthrough
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How Attentive Turns 3 Shoppers Into 3 Personalized Journeys
Personalized customer communication at scale
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How Product + Eng Teams Use Notion To Ship Faster
Product and engineering teams show how they run the full feature cycle, from feedback to shipped release, in Notion.
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How Substack works and why writers are moving to it
Explains newsletter subscriptions and creator payouts; the model behind independent writing's revival.
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How to Use Ahrefs to Improve SEO (Official Tutorial)
Explainer as education, not ad: teaches the real SEO workflow via live screen recording sequenced around a job to be done rather than a feature tour.
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Introducing Webflow
Shows designers building a live responsive site visually, proving the no code claim on screen instead of asserting it.
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Kissflow Platform Explained - What is Kissflow?
A quick overview of building approval workflows and apps without writing code
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Meet BILL: Your financial operations platform
Ties accounts payable, receivable and spend control together as one financial operations story.
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MoEngage Demo | Customer Engagement Platform Tutorial
Walks through building a cross-channel campaign with MoEngage's segmentation engine
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Rippling IT: Full Platform Demo
Long form platform demo that stays engaging by tying every module to a single admin's real task flow, showing deep product depth read clearly.
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Sales Cloud Unlimited Edition Demo | Salesforce
Demonstrates Sales Cloud Unlimited Edition's automation and analytics for growing sales teams.
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Sentry in Six Minutes
Ruthlessly scoped tour that shows the actual debugging path from error to fix, proving a demo can cover breadth without losing a developer.
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What is Front, the shared inbox for teams? | Front Product Live Demo (Full version)
The full live demo of Front, covering shared inboxes, workflows, and reporting for support teams.
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What is Loom? Video messaging for work
Frames async video messaging by recording a Loom inside the explainer itself, product demonstrating product.
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Zoho CRM Overview | Demo
Tours the lead, pipeline, and automation screens that anchor Zoho's flagship CRM
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Calendly. Easy Ahead.
Builds a brisk rhythm around finding a meeting time, with a two word pun that lands the value instantly.
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Celonis: Yesterday, Today, and Tomorrow
Celonis traces its own founding story to make process mining feel like an origin myth.
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Darwinbox l Product Video l One-Stop HRM Solution l From Hire to Retire
Covers the full employee lifecycle Darwinbox manages, from hiring through exit
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Datadog Product Tour
Threads many products into one incident story so platform breadth feels like a coherent journey, with smooth transitions between dashboards.
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Fyle: A new-age expense management platform
Shows receipts turning into coded expense reports straight from a text message
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Gong Product Overview
Explains an abstract revenue intelligence category by showing real call insights on screen rather than describing them.
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Gravity Forms | Explainer Video
Yum Yum Videos makes a WordPress forms plugin's flexibility legible with a clean animated metaphor instead of a feature list.
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How Front transforms your inbox into a customer communication hub | Front Product Demo
Shows how Front turns a shared inbox into a structured customer communication hub with assignments and rules.
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How Rocketlane Transforms Onboarding & Collaboration for Service Teams
Demonstrates the shared customer portal that replaces spreadsheets during SaaS onboarding
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Intro to Linear
Shows the tool at the speed it promises, every interaction snappy to embody built for how you work.
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New Webflow and Spline: 3D Product Demo
Shows a 3D element wired into a real page, alternating polished result and builder view so you see payoff and mechanism.
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Product Demo: Introduction to CleverTap
A five-minute tour of CleverTap's analytics, segmentation, and campaign tools in one dashboard
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Salesforce Sales Cloud Overview Demo
An official Salesforce UK walkthrough of Sales Cloud's pipeline, forecasting, and AI powered insights.
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See Vanta in action
A short screen capture demo showing how Vanta automates SOC 2 evidence collection and monitoring.
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The Platform Where Everyone Manages Work, Their Way
Cycles many role personas each bending the same board to their layout, cutting on color and motion so their way reads through visual variety.
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Welcome to Canva Teams
Warm onboarding film that frames team collaboration through relatable scenarios, using bright brand motion to make workplace software friendly.
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Welcome to Freshworks!
An introduction to the Freshworks suite of customer and employee experience software
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What Is Mixpanel? | Product Demo
Answers what Mixpanel actually does with a quick tour of event tracking and retention charts.
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Whatfix - Your Digital Assistant
Demonstrates in-app walkthroughs that guide employees through unfamiliar enterprise software
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Airtable, App Video For Marketing Teams
Vidico frames Airtable as a single source of truth for marketing teams, using tight motion graphics to make a flexible tool feel concrete.
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Chargebee | Explainer Video
One of three Yum Yum Videos explainers that turned tangled subscription billing logic into a clean story during Chargebee's run to unicorn status.
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How to get started (monday.com tutorials)
A colorful board fills in on screen as narration walks a new team through its first workflow.
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Introducing Superhuman
Leads with the speed obsession, keyboard first email demoed in real time to justify the premium price.
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Retool, 4 Minute Demo
Builds a working internal tool live end to end from a database, proving build speed as the value prop in one continuous take.
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Save Your Team From Endless Writing Tasks (Grammarly for Business)
Pairs an exaggerated pain metaphor of workers buried in documents with real UI showing suggestions applied in context, so the promise is proven.
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Saving One Day Every Week
Hangs the whole narrative on one quantified promise and dramatizes the payoff instead of listing features; a clinic in one message discipline.
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What is PlanetScale?
Distills database branching into one memorable metaphor, pairing plain narration with animated schema diagrams for an infrastructure concept.
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Introducing Descript
Leads with the killer idea, edit video by editing text, in the first frames, letting the transcript as timeline do all the selling.
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Product Tours by Intercom
Demonstrates in app onboarding tours by using the exact feature to build the onboarding, product explaining itself.
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Welcome to Zapier!
Turns invisible API automation into a concrete when this then that story across familiar apps.
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What is Asana?
Explains how Asana turns team work into tracked tasks, projects, and timelines so everyone knows who owns what.
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What is Coda? Meet Coda!
Builds a working doc live, showing tables, buttons and automations grow from a blank page.
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A New Era of No-Code (No Code Conf Opening)
A manifesto not a feature reel: cinematic pacing sells an entire category and ethos, design without engineers, before selling the tool.
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How Does Grammarly Work?
Demos live inside a real writing surface, corrections appearing as you type to show value in context.
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Overview of product features: How Asana works
Shows Asana's boards, lists, and conversations in one flow, demonstrating how teams assign and track work.
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What is HubSpot?
Explains an all in one CRM by mapping each hub to a stage of the customer journey, taming a sprawling product.
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What is Twilio?
Makes a developer API tangible by tracing a text and call through code to a real phone.
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Announcing Framer X
Design to code reveal demos live interactive prototypes, blurring the design and dev boundary by showing components run in real time.
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Lattice | Performance Management Employees Love
One of Lattice's earliest explainers, framing continuous feedback as a better alternative to annual reviews.
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MailShrimp (Did You Mean Mailchimp)
The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.
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Meet Airtable
Reframes a spreadsheet as a database by dragging records into calendars and galleries on screen.
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Relationships Are Complicated
Dramatizes an abstract value prop as a literal domestic argument, holding the metaphor the full runtime and landing the product only in the tag.
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Meet Square Register
Shows the countertop hardware and app in a real shop, making card payments feel effortless for small merchants.
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So Yeah, We Tried Slack...
A fake customer mockumentary that sells the team workflow, not the feature list.
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Crazy Egg Explainer Video
The conversion famous animated walkthrough of heatmaps, credited with a large lift in paid signups.
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Dropbox in Plain English
Paper cutout style explains cloud sync with a shared folder metaphor anyone grasps in two minutes.
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The Original Dropbox Demo (MVP screencast)
A screencast MVP that validated demand before the product shipped, stuffed with Hacker News Easter eggs.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
