We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 905 founders registered. Any city that reaches 20 interested founders is on too. See your city
The Video Library

The videos founders study before making their own.

Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.

Founder Notes →

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  1. Calendly. Easy Ahead.

    Builds a brisk rhythm around finding a meeting time, with a two word pun that lands the value instantly.

    Explainer by Sandwich Video
  2. Retool, 4 Minute Demo

    Builds a working internal tool live end to end from a database, proving build speed as the value prop in one continuous take.

  3. Crazy Egg Explainer Video

    The conversion famous animated walkthrough of heatmaps, credited with a large lift in paid signups.

    Explainer by Demo Duck
  4. Dropbox in Plain English

    Paper cutout style explains cloud sync with a shared folder metaphor anyone grasps in two minutes.

    Explainer by Common Craft
  5. So Yeah, We Tried Slack...

    A fake customer mockumentary that sells the team workflow, not the feature list.

    Explainer by Sandwich Video
  6. The Original Dropbox Demo (MVP screencast)

    A screencast MVP that validated demand before the product shipped, stuffed with Hacker News Easter eggs.

    Explainer by Drew Houston (in-house)

Know a video every founder should study? Suggest a video

Questions, answered

What startup videos should founders watch?

Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.

Where can I find great startup launch and explainer videos?

The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.

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