The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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Windows 95 Launch with Bill Gates and Jay Leno
Gates and Leno demo the new Start menu to 5,000 people, then blast the Rolling Stones Start Me Up as the finale.
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Steve Jobs introduces the first iPhone, Macworld 2007
'An iPod, a phone, an internet communicator' repeated three times before the reveal is the template for a one line product unveil.
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Steve Jobs unveils the MacBook Air, Macworld 2008
Jobs slides the world's thinnest laptop out of a manila office envelope, proving one physical prop sells a spec better than any slide.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
