The videos founders study before making their own.
Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.
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Introducing Pocket: Take Notes in the Real World
A hardware launch that leads with the job to be done, take notes in the real world, and lets 160,000 shipped devices carry the credibility.
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Clear APP for iPhone and iPad (iOS) Trailer
A gesture only to do list trailer for the app that won an Apple Design Award and reset mobile interface design.
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Pebble E-Paper Watch for iPhone and Android
The e-paper smartwatch pitch that broke Kickstarter records and proved crowdfunding could launch hardware companies.
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GoPro HERO5 + Karma: The Launch in 4K
Cuts every product claim to a real POV shot, so the spec sheet is proven by footage the camera itself shot and the drone reveal lands as story.
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Surface by Microsoft: Revealed Trailer
Iconic kickstand click sound design and rhythmic hardware close ups turn a first gen tablet reveal into pure product choreography.
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Arc by the Browser Company: Intro & First Look
An emotional pitch for a new way to internet, with sidebar spaces and a warm founder voice that built a cult following.
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Humane launches AI Pin (full presentation)
Imran Chaudhri demos a screenless 699 dollar lapel worn AI Pin that projects a laser display onto your palm.
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Introducing r1
Jesse Lyu unveils a 199 dollar pocket AI device driven by a Large Action Model that operates your apps for you.
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Introducing friend
The pendant answering a lonely hiker's mutter turns a gadget demo into a Black Mirror short, which is why it spread.
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Monogram launch
The app generating a fresh visual interface on the fly instead of a text wall makes the UI for AGI thesis real.
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1X NEO home robot launch
NEO doing quiet chores inside a real home sells a humanoid you would actually let through the front door.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
