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The Video Library

The videos founders study before making their own.

Launch films, explainers, founder stories, pitches, ads and keynotes. Browse by what a video is for, then narrow to your industry.

Founder Notes →

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  1. Bombas on Shark Tank: The Sock Pitch

    Daymond John's deal on a buy one give one sock; the mission model scaled Bombas past a billion in sales.

    Pitch by Shark Tank
  2. Coffee Meets Bagel on Shark Tank: The 30M No

    The Kang sisters turned down Mark Cuban's 30M buyout, the biggest offer in show history.

    Pitch by Shark Tank
  3. Fitbit unveils its clip-on tracker at TechCrunch50

    James Park unveils a 99 dollar clip on tracker to a live crowd, years before wearables broke out.

    Pitch by TechCrunch50
  4. Ionic Ear on Shark Tank

    Studied as maybe the worst pitch ever: an implanted Bluetooth ear chip recharged with a needle.

    Pitch by Shark Tank
  5. Squatty Potty on Shark Tank

    Over a million in sales at pitch; Lori Greiner's deal plus the viral unicorn ad pushed it past 175M.

    Pitch by Shark Tank
  6. DoorBot (Ring) on Shark Tank: The Sharks Pass

    Jamie Siminoff's doorbell pitch that every Shark passed on, then Amazon bought Ring for about 1 billion dollars.

    Pitch by Shark Tank, ABC / Sony Pictures Television
  7. Scrub Daddy: The Original Shark Tank Pitch

    Aaron Krause's high-energy sponge demo sparked a bidding war and became Shark Tank's best-selling product ever.

    Pitch by Shark Tank, ABC / Sony Pictures Television
  8. Tangle Teezer's Full Dragons' Den Pitch

    Shaun Pulfrey heard five 'I'm out's, then self-funded a 65 million pound haircare brand the Dragons all rejected.

    Pitch by Dragons' Den, BBC
  9. Trunki on Dragons' Den: The Broken Strap Story

    Theo Paphitis snapped the strap and Rob Law walked away with nothing, then sold Trunki suitcases in 60-plus countries.

    Pitch by Dragons' Den, BBC

Know a video every founder should study? Suggest a video

Questions, answered

What startup videos should founders watch?

Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.

Where can I find great startup launch and explainer videos?

The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.

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