The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

28 books on Strategy for growth & scaling

  1. Principles: Life and Work cover

    Ray Dalio

    Turn your hard-won lessons into a system you can repeat.

    Dalio distills the life and work principles he developed running Bridgewater into a single framework for making better decisions. He champions radical truth and...

    1 founder recommend Get the book ↗
  2. Rework cover

    Jason Fried and David Heinemeier Hansson

    A contrarian, no-nonsense manifesto for building a business your way.

    A series of short, punchy chapters that challenge conventional business wisdom about plans, growth, meetings, and hustle. The Basecamp founders argue you do not need...

    1 founder recommend Get the book ↗
  3. Zero to One cover

    Peter Thiel with Blake Masters

    The best businesses create something new, not copies of what exists.

    Peter Thiel contends that real progress comes from going from zero to one, creating something genuinely new, rather than copying what works (one to n). He argues that...

    1 founder recommend Get the book ↗
  4. Delivering Happiness cover

    Tony Hsieh

    Building a company where culture and service drive profit.

    Tony Hsieh recounts his journey from childhood ventures and selling LinkExchange to Microsoft, through building Zappos into a billion-dollar business. He argues that...

  5. Dhandha: How Gujaratis Do Business cover

    Shobha Bondre

    The instinct, grit, and trading sense behind Gujarati business success.

    Dhandha profiles several successful Gujarati entrepreneurs, including a diamond merchant, a New York Life insurance agent, a motel owner, and hotel and manufacturing...

  6. Empowered cover

    Marty Cagan with Chris Jones

    The leadership and coaching that turns teams into product powerhouses.

    Empowered, the follow-up to Inspired, focuses on product leadership: how managers create the conditions for ordinary teams to build extraordinary products. Cagan and...

  7. Good Strategy Bad Strategy cover

    Richard P. Rumelt

    Most strategy is fluff; real strategy names the problem and acts.

    Rumelt argues that most so-called strategy is empty goal-setting and slogans, while good strategy has a clear kernel: a diagnosis, a guiding policy, and coherent...

  8. How Google Works cover

    Eric Schmidt and Jonathan Rosenberg

    How Google built a company around smart creatives.

    Schmidt and Rosenberg explain the management principles that guided Google's growth, centered on attracting and empowering people they call smart creatives. They cover...

  9. Inspired cover

    Marty Cagan

    How great tech companies build products customers actually love.

    Inspired distills how the best technology companies structure product teams and build products customers love. Cagan covers the role of the product manager, product...

  10. It Doesn't Have to Be Crazy at Work cover

    Jason Fried and David Heinemeier Hansson

    Building a calm company instead of a chaotic, always-on one.

    The Basecamp founders make the case for the calm company, one without crazy hours, frantic growth, or constant distraction. Through short chapters they describe how...

  11. Management cover

    Peter F. Drucker

    Drucker's comprehensive encyclopedia of the manager's job.

    This sweeping volume gathers Drucker's mature thinking into a single reference on what managers actually do. It covers the tasks of management (economic performance,...

  12. Matchmakers cover

    David S. Evans and Richard Schmalensee

    The economics of platforms that serve two sides at once.

    Two pioneering economists explain how multisided platforms create value by bringing together distinct groups, such as buyers and sellers or riders and drivers. They...

  13. Modern Monopolies cover

    Alex Moazed and Nicholas L. Johnson

    Why platforms, not products, dominate the modern economy.

    Moazed and Johnson argue that platform businesses, which connect producers and consumers rather than make products, have become the dominant model of the 21st century....

  14. Peter Merholz and Kristin Skinner

    How to build and run a design team that actually delivers.

    This guide covers how to create, structure, and lead in-house design organizations as design becomes central to product companies. Merholz and Skinner address hiring,...

  15. Sangeet Paul Choudary

    Strategy for designing and competing as a platform business.

    A book attributed to Sangeet Paul Choudary on platform business strategy. Public sources do not confirm a distinct work by this exact title and date under his...

  16. Pour Your Heart Into It cover

    Howard Schultz with Dori Jones Yang

    How values and culture scaled Starbucks one cup at a time.

    Howard Schultz tells the story of how he transformed Starbucks from a small Seattle bean roaster into a worldwide brand built on the Italian espresso bar experience....

  17. Primal Leadership cover

    Daniel Goleman, Richard Boyatzis, and Annie McKee

    Great leaders move people through emotional intelligence, not just strategy.

    The authors argue that a leader's primary task is emotional: setting the mood that drives everyone else's. Drawing on brain science and corporate research, they...

  18. Remote: Office Not Required cover

    Jason Fried and David Heinemeier Hansson

    Why working from anywhere beats forcing everyone into one office.

    The Basecamp founders argue that the advantages of remote work usually outweigh the drawbacks, and they address common objections head on. The book covers how to...

  19. Super Pumped cover

    Mike Isaac

    Uber's rise, recklessness, and the cost of growth at all costs.

    Mike Isaac chronicles Uber's explosive growth under co-founder Travis Kalanick and the scandals that nearly destroyed it. He details the aggressive culture, regulatory...

  20. The Culture Map cover

    Erin Meyer

    A field guide to working across cultural differences.

    Meyer presents an eight-scale framework for decoding how cultures differ in communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, and...

  21. The E-Myth Revisited cover

    Michael E. Gerber

    Build a business that runs without you by working on it, not in it.

    Gerber dismantles the myth that most small businesses are started by entrepreneurs, arguing instead that they are started by technicians who get trapped doing the...

  22. The Everything Store cover

    Brad Stone

    How Bezos turned a bookstore into an everything machine.

    Brad Stone chronicles Amazon's rise from a 1990s online bookstore through the dot-com crash to the inventions of Prime, Kindle, and AWS. Drawing on interviews with...

  23. The Goal cover

    Eliyahu M. Goldratt with Jeff Cox

    A factory manager learns to fix the one constraint that matters.

    Told as a novel, the book follows plant manager Alex Rogo as he races to save his failing factory by rethinking what productivity really means. Through a mentor named...

  24. The Innovator's Solution cover

    Clayton M. Christensen and Michael E. Raynor

    How incumbents and startups can build predictably disruptive growth businesses.

    A follow-up to The Innovator's Dilemma, this book shifts from why great firms fail to how any company can create disruptive growth on purpose. Christensen and Raynor...

  25. The Network Imperative cover

    Barry Libert, Megan Beck, and Jerry Wind

    Why network businesses outgrow asset-heavy incumbents.

    Drawing on research across fifteen hundred companies, the authors show that network-based firms consistently outperform traditional asset and product businesses. They...

  26. The Ride of a Lifetime cover

    Robert Iger

    Leadership lessons from reinventing a media giant.

    Robert Iger shares the leadership principles he relied on while running Disney for fifteen years. He recounts the negotiations and bold bets behind acquiring Pixar,...

  27. Mark Roberge

    Turn sales from an art into a repeatable, data-driven machine.

    Mark Roberge shares the metrics-driven playbook he used to scale HubSpot's sales organization from zero to over $100 million in revenue. He breaks the formula into...

  28. Transformed cover

    Marty Cagan with Lea Hickman, Chris Jones, Christian Idiodi, and John Moore

    A practical playbook for adopting the product operating model.

    Transformed tackles how established companies move from project-based delivery to a product operating model. The SVPG team covers changing how you build, how you solve...

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