Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A shorter, text companion to the podcast above, useful if you want to skim the key lessons on customer focus and enterprise GTM... YourStory Article · Starting Up Whatfix CEO Khadim Batti shares lessons on building a global enterprise SaaS business YourStory
- The news report of the Union Cabinet approving the second ₹10,000 crore Fund of Funds for Startups on 14 February 2026, with... Entrepreneur India Article · 4 min read · Starting Up Startup India Fund of Funds 2.0 Receives Cabinet Approval, ₹10,000Cr Corpus to Aid Startups Entrepreneur Staff
- A legal analysis of the 2024 rule changes that let a foreign holding company merge into its Indian subsidiary, the companies... IndiaCorpLaw Article · 12 min read · Starting Up India's Reverse-Flip Wave: Regulatory Breakthroughs and Enabling Frameworks Dev Goyal and Manas Divetia
- A venture investor's reading of the Budget 2026 change to buyback taxation and what it means for founders, early employees and... Inc42 Article · 6 min read · Starting Up Union Budget 2026: The Buyback Blowback For Founders Siddarth Pai
- A chartered accountant's note on the December 2025 change to the small company limits, listing the Companies Act relaxations... Sandeep Ahuja & Co. Article · 6 min read · Starting Up MCA Expands Small Company Definition to ₹10 Cr Capital & ₹100 Cr Turnover CA Surekha S Ahuja
- NN/g's step-by-step guide to thematic analysis: coding transcripts, grouping codes into themes, and the tools that help. nngroup.com Article · Starting Up How to Analyze Qualitative Data from UX Research: Thematic Analysis Nielsen Norman Group
- WhatsApp's own help page on Communities: topic-based groups under one community, with admin announcements that reach every member. whatsapp.com Article · Starting Up About communities WhatsApp
- A tester who put more than 90 editors through their paces for this update picks Premiere as the best professional editor,... zapier.com Article · Starting Up The best video editing software in 2026 Tim Brookes
- A step-by-step guide from a course platform on choosing a topic, validating demand, outlining, recording and launching a course. teachable.com Article · 20 min · Starting Up How to create an online course Teachable
- The book that introduced the canvas, co-created by 470 practitioners from 45 countries, with worked examples of business models... strategyzer.com Book · Starting Up Business Model Generation Alexander Osterwalder and Yves Pigneur
- A current Indian guide that goes clause by clause through an SHA (reserved matters, ROFR and ROFO, drag-along and tag-along,... lawsikho.com Article · 30 min · Starting Up Shareholders Agreement (SHA): Clauses and Guide 2026 LawSikho
- A legal commentary on why Indian courts have refused to enforce SHA restrictions against a company when they were not written... indiacorplaw.in Essay · Starting Up Shareholders' Agreements: Clauses and Enforceability IndiaCorpLaw
- Molly Graham, who scaled teams at Facebook, on what changes for founders and early employees as a company grows: handing off... review.firstround.com Article · 15 min · Starting Up Give Away Your Legos and Other Commandments for Scaling Startups Molly Graham
- Elad Gil's handbook for the stage after product-market fit, free to read online: hiring executives, managing a board,... growth.eladgil.com Book · Starting Up High Growth Handbook Elad Gil
- Reid Hoffman's case for prioritising speed over efficiency when a market is winner-takes-most, and the costs that choice brings. hbr.org Article · 15 min · Starting Up Blitzscaling Reid Hoffman
- Verne Harnish's practical system for growing a company on four decisions: people, strategy, execution and cash, with one-page... scalingup.com Book · Starting Up Scaling Up Verne Harnish
- A plain guide to what a cap table tracks, how to read one, spreadsheet versus software, how it differs from a balance sheet,... pulley.com Article · 15 min · Starting Up What is a cap table? Pulley
- A startup law firm on when a company should move its cap table from a spreadsheet to a platform, and what to look for in one. cooleygo.com Article · Starting Up Choosing the Right Cap Table Platform Cooley GO
- Zoho's step-by-step help for proving you own your domain by adding a TXT or CNAME record at your registrar, the first step of... zoho.com Article · 5 min · Starting Up Zoho Mail: domain verification Zoho
- How to add the SPF record that tells other mail servers Zoho is allowed to send for your domain, so your mail is not marked as... zoho.com Article · 5 min · Starting Up Zoho Mail: SPF configuration Zoho
- A pricing guide built from verified client reviews of development firms. Its 2026 figures put custom software development in... clutch.co Article · Starting Up Software Development Pricing Guide Clutch
- PRS's neutral summary of the 2025 insurance law: foreign investment in Indian insurers raised from 74% to 100%, foreign... prsindia.org Article · Starting Up The Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Bill, 2025 PRS Legislative Research
- A section-by-section note on the Act, notified on 21 December 2025, including the FEMA changes effective 2 May 2026 that let... vinodkothari.com Article · Starting Up The Sabka Bima Sabki Raksha Insurance Act: the 2047 vision in action Vinod Kothari Consultants
- An explainer on what the 2025 law leaves out: no composite licence (a life insurer still cannot sell non-life insurance), and... vajiramandravi.com Article · Starting Up New Insurance Bill 2025 Explained Vajiram and Ravi
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →