Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. You cannot cut the right step until you know which step is the real cliff, and a funnel chart shows you exactly that. Amplitude... Amplitude Tool · Product guide plus free tier · Starting Up Funnel Analysis: Find Drop-offs and Boost Conversion Amplitude In 2 answers
2. This is the design system a solo technical founder can actually ship with this week, no designer needed. You copy the... ui.shadcn.com Tool · Starting Up shadcn/ui shadcn In 2 answers
3. Once you have a clear brief, Namelix is the fastest way to turn keywords and a style preference into dozens of short, brandable... Namelix Tool · Starting Up Namelix: AI Business Name Generator Brandmark In 2 answers
4. This is the official, source of truth for turning a page button into a real conversation, no third party sitting between you... WhatsApp Help Center Tool · 5 min read · Starting Up WhatsApp click to chat (wa.me links) WhatsApp (Meta) In 2 answers
5. If you just want to know how many people showed up and how long they stayed, without slowing your page or bolting on a cookie... plausible.io Tool · Starting Up Plausible Analytics Plausible Insights In 2 answers
6. This is a genuinely one-page template you can fill in the same afternoon, in Word, PowerPoint, Google Slides, or PDF, so no... Smartsheet Template · One page, fill in the same day · Starting Up One-Page Brand Guidelines Template (Free) Smartsheet In 2 answers
7. The email signature is the brand touchpoint a B2B founder hits dozens of times a day and almost always neglects, which is odd... HubSpot Template · ~5 min to set up · Starting Up Free Email Signature Generator HubSpot In 2 answers
8. The safest place to pick fonts you can actually ship: everything is free, open source, and licensed for commercial use (logos,... Google Fonts Tool · Starting Up Google Fonts Google In 2 answers
9. Figma's free plan is genuinely enough to design, tweak, and export a full logo set (SVG for print, PNG for the web) without... Figma Tool · Ongoing tool · Starting Up Figma (free plan) Figma In 2 answers
10. You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool · Starting Up Page Indexing report (Google Search Console) Google In 2 answers
11. If you do decide a waitlist earns its place, this is a clean, concrete way to run one well without building it yourself: a... LaunchList Tool · Starting Up LaunchList: Viral Pre-Launch Waitlist Software with Referrals LaunchList In 2 answers
12. Before you run anything, put your real numbers into this and see how many conversions per variant you would actually need. It... evanmiller.org Tool · Starting Up Sample Size Calculator (Evan's Awesome A/B Tools) Evan Miller In 2 answers
13. Once you are convinced you want an owned list, you need somewhere to actually put it, and Beehiiv is a straightforward place to... beehiiv.com Tool · Starting Up Beehiiv Beehiiv In 2 answers
14. This is the platform a founder graduates to once a free WhatsApp or Discord group starts breaking down and they need courses,... circle.so Tool · Pricing page, quick scan · Starting Up Circle Pricing Circle In 2 answers
15. When you are planning your first few meetups, a blank page is the enemy: this gives you a ready run of show so you can slot in... Eventbrite Blog Template · Downloadable Google Doc template + guide · Starting Up Free Run of Show Template Eventbrite In 2 answers
16. Reading about CAC and LTV only gets you so far, at some point you have to put your own guesses in a cell and watch what breaks.... The Startup Project Template · Excel and Google Sheets, multi tab · Starting Up Startup Financial Model (SaaS) Excel Template The Startup Project In 2 answers
17. For Indian founders the cap table is where diligence most often gets messy (SAFEs, convertible notes, ESOP grants, and vesting... qapita.com Tool · SaaS platform · Starting Up Qapita: Cap Table & ESOP Management for Indian Startups Qapita In 2 answers
18. When your company is in India and your customers are abroad, the practical problem is getting paid in foreign currency through... Wise Tool · Product page · Starting Up Wise Business: receive international payments in India Wise In 2 answers
19. This is the fastest zero-budget path to a clean deck: pick one template that already fixes your font pairing, color palette,... Canva Template · quick-start · Starting Up Free customizable pitch deck presentation templates Canva In 2 answers
20. A copy-and-fill template built for exactly the founder in this question: it is structured around a five-minute read (matching... Founder Institute Template · template · Starting Up The 5-Minute Investor Update Template Founder Institute In 2 answers
21. This is the concrete clause mechanic your answer needs. Clerky spells out that vesting normally commences on the date shares... Clerky Template · 6 min read · Starting Up What are customary stock vesting terms for startup founders? Clerky In 2 answers
22. This is the authoritative government listing of live Indian grand challenges and national competitions, filterable by... Startup India Tool · browse, filterable · Starting Up Startup India: Programs and Challenges (live directory) DPIIT, Government of India In 2 answers
23. This is a curated, actively maintained list of 448+ Indian and India-open competitions with the prize size, deadline, and stage... Startup Grants India Tool · browse, filterable · Starting Up StartupGrantsIndia: Competitions and Hackathons directory Nexora Technology In 2 answers
24. SIDBI's own page lays out how its Fund of Funds machinery actually works: it does not write you a cheque directly, it... SIDBI Tool · 8 min read · Starting Up SIDBI Fund of Funds and technology development schemes overview Small Industries Development Bank of India (SIDBI) In 2 answers

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