Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This turns a written description of your flow into an interactive prototype you can click through and refine. For a founder who... Figma Tool · Tool · Starting Up Figma Make (prompt to prototype) Figma In 2 answers
- A fast way to check whether a screen reads clearly in the first impression, which is often where clunky starts. Show people a... Five Second Test (Lyssna) Tool · Starting Up Five Second Test Five Second Test (Lyssna) In 2 answers
- A community where founders openly share the problems they are solving, what is working, and what is not. Reading real people... Indie Hackers Tool · Browse · Starting Up Indie Hackers Indie Hackers In 2 answers
- A finance-grade reference for the actual formulas, with a calculator so you can sanity-check your TAM, SAM, and SOM arithmetic.... Wall Street Prep Tool · Starting Up Market Sizing: Formula and Calculator Wall Street Prep In 2 answers
- Riley spends dozens of hours per report distilling an emerging market into a five minute read with players, opportunities, and... trends.vc Tool · Starting Up Trends.vc Dru Riley In 2 answers
- The official rules for posting to Hacker News's Show HN section, worth reading before you try this channel again: it tells you... Hacker News Tool · Starting Up Show HN Guidelines Y Combinator In 2 answers
- Once you find your champion, the deal usually stalls on a security questionnaire, and do you have a SOC 2 report is often the... Vanta Tool · Starting Up An actionable guide to SOC 2 compliance for startups Vanta In 2 answers
- Built by an Indian company and free for up to three users, this is the CRM a lot of early Indian B2B founders reach for because... Zoho Tool · Starting Up Zoho CRM Free Edition Zoho In 2 answers
- This guide's central argument matches our answer exactly: most prospect lists fail at definition, not sourcing, so precision... Clay Tool · Guide + tool · Starting Up How to Build a Targeted Prospect List Clay In 2 answers
- A short, free checklist you can hold next to your draft while writing your first cold email, not just the subject line but the... Josh Braun Template · Starting Up 15 Cold Email Copywriting Principles Josh Braun In 2 answers
- Before you send a single cold email to a real prospect, send one to this tool. It gives you a spam score out of 10, checks your... mail-tester.com Tool · Starting Up Mail Tester mail-tester.com In 2 answers
- A ready made list of open, past behavior questions you can literally bring into your next call, grouped so you're not... Indie Hackers Template · Starting Up 24 User Interview Questions you can use (free template too!) Joshua Tabansi In 2 answers
- The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole... LEANSTACK Template · Starting Up Lean Canvas template Ash Maurya In 2 answers
- This is the practical way to act on the route around your inner circle entirely part of your short answer: it is a marketplace... Respondent.io Tool · Starting Up Respondent Respondent.io In 2 answers
- This is a genuinely usable, free spreadsheet template plus a five step process for writing down your ICP with real specificity... Notion Capital Template · Starting Up Get uncomfortably narrow with an Ideal Customer Profile template Notion Capital In 2 answers
- Meta's public search of every ad currently running on Facebook and Instagram. Search a competitor's page to see the offers and... facebook.com Tool · Starting Up Meta Ad Library Meta In 2 answers
- An Indian platform for selling courses, live sessions and consultations from a storefront. The page lists the Starter plan with... exlyapp.com Tool · Starting Up Exly pricing Exly In 2 answers
- Free, open-source software for recording your screen, your camera and slides together on Windows, Mac or Linux. obsproject.com Tool · Starting Up OBS Studio OBS Project In 2 answers
- Zoho, an Indian company, hosts business email on your domain. The page lists the Forever Free plan: one domain, up to 5 users,... zoho.com Tool · Starting Up Zoho Mail pricing (India) Zoho In 2 answers
- A free generator that makes logo options from your business name and style, useful for seeing many directions in a few minutes. shopify.com Tool · Starting Up Shopify free AI logo maker Shopify In 2 answers
- HDFC Bank's current account for startups, with the fees on the page: an average quarterly balance of Rs 50,000 waived for the... hdfc.bank.in Tool · Product page · Starting Up StartUp Current Account (HDFC Bank) HDFC Bank In 2 answers
- IDFC FIRST Bank's startup account: no minimum balance until 3 years from account opening, free IMPS, NEFT and RTGS, for a Pvt... idfcfirst.bank.in Tool · Product page · Starting Up Startup Current Account (IDFC FIRST Bank) IDFC FIRST Bank In 2 answers
- The e-stamping service many Indian states use to pay stamp duty on agreements such as NDAs online. shcilestamp.com Tool · Government-authorised portal · Starting Up SHCIL e-Stamping Stock Holding Corporation of India In 2 answers
- Stripe's India pricing: 2% for cards issued in India and 3% for cards issued outside India, with no setup or monthly fees;... stripe.com Tool · Pricing page · Starting Up Stripe India pricing Stripe In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →