Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Adobe's logo maker, free for everyone, which downloads your logo as PNG or JPG (a 500px square by default). adobe.com Tool · Starting Up Adobe Express free logo maker Adobe
2. The official MUDRA site for loans to non-corporate, non-farm micro and small enterprises: up to ₹10 lakh, and up to ₹20 lakh... mudra.org.in Tool · Starting Up Pradhan Mantri MUDRA Yojana MUDRA (Ministry of Finance)
3. The SBA's guide to the two kinds of business plan, traditional and lean startup, with what goes in each section of a... sba.gov Article · 15 min · Starting Up Write your business plan U.S. Small Business Administration
4. A public sector bank's startup account with its full schedule of charges: the quarterly average balance is waived for the first... iob.bank.in Tool · Scheme page · Starting Up IOB Startup Current Account Indian Overseas Bank
5. A clear walkthrough of how to run a SWOT analysis with a team, with a worked example and a template, and the step most people... mindtools.com Article · Guide · Starting Up SWOT Analysis Mind Tools
6. A concise definition with examples of each quadrant and the framework's limits, useful for writing the SWOT section of a... corporatefinanceinstitute.com Article · Guide · Starting Up SWOT Analysis Corporate Finance Institute
7. Ready-made SWOT boards on an online whiteboard, so a team can fill in the grid together in a call. miro.com Template · Templates · Starting Up SWOT Analysis templates (Miroverse) Miro
8. A line-by-line guide to how an income statement (P&L) is built: revenue, cost of goods sold, gross profit, operating expenses,... corporatefinanceinstitute.com Article · Guide · Starting Up Income Statement Corporate Finance Institute
9. HBS Online's plain explanation of what goes into an income statement and how accountants prepare one from the trial balance,... online.hbs.edu Article · Article · Starting Up How to Read and Analyze an Income Statement Harvard Business School Online
10. The classic explanation of why stopping a test the moment it looks significant produces false winners, and how to avoid it by... evanmiller.org Essay · Essay · Starting Up How Not To Run an A/B Test Evan Miller
11. YouTube's own help page for its built-in A/B test: creators can test and compare up to 3 titles and thumbnails on one video,... support.google.com Article · Help page · Starting Up A/B test titles and thumbnails (YouTube Test & compare) YouTube Help
12. Meta's own help page for the A/B test feature in Ads Manager, which splits your audience so versions of an ad, audience or... facebook.com Article · Help page · Starting Up About A/B testing for Meta Ads Meta Business Help Center
13. An open-source experimentation and feature-flag platform. The Starter plan is free for up to 3 users with unlimited experiments... growthbook.io Tool · Pricing page · Starting Up GrowthBook pricing GrowthBook
14. Google's notice that Optimize and Optimize 360 are no longer available as of 30 September 2023, which is why older A/B testing... support.google.com Article · Help page · Starting Up [Sunset September 2023] Google Optimize Google Analytics Help
15. A worked guide to the break-even formula in units and in sales, with the contribution margin behind it. corporatefinanceinstitute.com Article · Guide · Starting Up Break-Even Analysis Corporate Finance Institute
16. A 2026 India-specific guide with an annotated mutual NDA (and a one-way variant): the clauses, the four standard exclusions,... blog.ipleaders.in Template · Guide with template · Starting Up How to draft an NDA in India: clauses, enforceability and a free template (2026) iPleaders
17. A free standard mutual NDA written by a committee of experienced lawyers and used by over 2,000 companies, with a cover page... commonpaper.com Template · Template · Starting Up Mutual Non-Disclosure Agreement (Common Paper Standard) Common Paper
18. An open-source standard mutual NDA, free to use under CC BY 4.0, with a cover page that carries the deal-specific terms. github.com Template · Template · Starting Up Bonterms Mutual NDA Bonterms
19. ICANN's own answer to whether you can own a domain forever: registrars sell registrations in one-year increments and the... icann.org Article · FAQ · Starting Up FAQs: How long does a domain registration last? ICANN
20. ICANN's guide to renewal: if you do not renew before the domain expires you risk losing it for a short time or for good, and... icann.org Article · Guide · Starting Up Renewing Domain Names ICANN
21. Cloudflare's registrar charges only what the registry and ICANN charge, with no markup, and redacts WHOIS details by default. developers.cloudflare.com Tool · Docs · Starting Up Cloudflare Registrar (developer docs) Cloudflare
22. Paddle acts as merchant of record for SaaS and apps, handling global sales tax and compliance, for 5% plus 50 cents per... paddle.com Tool · Pricing page · Starting Up Paddle pricing Paddle
23. The founder-led community of Indian SaaS builders, now growing into AIBoomi, with its Playbook, annual conference, roundtables... saasboomi.org Tool · Community · Starting Up SaaSBOOMi SaaSBOOMi
24. The government's own figures for the ecosystem as of 31 January 2026: 2,12,283 DPIIT-recognised startups, 1,02,054 with a woman... pib.gov.in Article · Press release (17 March 2026) · Starting Up Over 1 lakh startups have at least one woman director among 2.12 lakh recognised by DPIIT Press Information Bureau, Ministry of Commerce and Industry

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