Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The SBA's own statement that it does not provide grants for starting and expanding a business, and where federal grant money... sba.gov Article · Guide page · Starting Up Grants (U.S. Small Business Administration) U.S. Small Business Administration
- The official portal for the SBIR and STTR programmes, which award non-dilutive federal funding to small businesses developing... sbir.gov Tool · Portal · Starting Up SBIR and STTR: America's Seed Fund U.S. Small Business Administration
- The National Science Foundation's SBIR/STTR programme for deep-tech startups: up to $2 million in seed funding and zero equity,... seedfund.nsf.gov Tool · Programme page · Starting Up NSF SBIR/STTR (America's Seed Fund at NSF) National Science Foundation
- A law firm's summary of the April 2026 reauthorization: the programmes lapsed for six months, were restored on 13 April 2026,... crowell.com Article · ~6 min read · Starting Up SBIR/STTR programs reauthorized after six-month lapse Crowell and Moring
- The single federal site to search and apply for every federal grant opportunity; most opportunities are for organisations and... grants.gov Tool · Portal · Starting Up Grants.gov U.S. Government
- The federal government's guide to how grants and loans work, including a warning about 'free money from the government' scams... usa.gov Article · Guide page · Starting Up Government grants and loans (USA.gov) USA.gov
- IIM Ahmedabad's incubator and early-stage investor, formerly IIMA-CIIE (renamed IIMA Ventures in 2024), recognised as a Centre... iimaventures.com Tool · Organisation page · Starting Up IIMA Ventures IIM Ahmedabad
- Hyderabad's startup hub, backed by the Telangana government, hosting programs for startups and corporates plus an Atal... t-hub.co Tool · Organisation page · Starting Up T-Hub T-Hub
- Google's three-month equity-free accelerator for AI-first startups in India from seed to Series A, pairing founders with Google... startup.google.com Tool · Program page · Starting Up Google for Startups Accelerator: India Google
- The application page for Surge, Peak XV's seed program. The form is where to start once you have a team and something built. surge.peakxv.com Tool · Application page · Starting Up Apply to Surge Peak XV Partners
- IIT Bombay's technology business incubator, with an open incubation application on its home page and seed fund calls such as... sineiitb.org Tool · Organisation page · Starting Up SINE, IIT Bombay SINE IIT Bombay
- A clear explainer of the gross margin ratio with the formula, (Revenue minus COGS) divided by revenue, a worked income... corporatefinanceinstitute.com Article · 8 min read · Starting Up Gross Margin Ratio: formula and example Corporate Finance Institute
- The second half of Varsity's P&L walkthrough, covering finance costs, depreciation, tax and profit after tax, with reader... zerodha.com Course · 20 min read · Starting Up Understanding the P&L Statement (Part 2) Karthik Rangappa, Zerodha Varsity
- A complete EBITDA reference: both ways to calculate it, why analysts use it, its limits (it is not cash flow) and how the... corporatefinanceinstitute.com Article · 10 min read · Starting Up What Is EBITDA? Definition, Formula and Examples Corporate Finance Institute
- A free calculator with the formula, worked examples and the rules: (last drawn salary x 15 x years) / 26 for employers covered... cleartax.in Tool · Calculator · Starting Up Gratuity Calculator: formula, rules and examples ClearTax
- Microsoft's free business budget templates for Excel, structured for monthly budgets, operating costs and cash flow checks,... excel.cloud.microsoft Template · Templates · Starting Up Business budget planner templates for Excel Microsoft
- Zoho Books' help page on building a budget inside your accounts: pick a financial year, a monthly, quarterly or yearly period,... zoho.com Article · Help page · Starting Up Budgets in Zoho Books Zoho
- Varsity's line-by-line reading of an Indian company's balance sheet, starting with the liabilities side: shareholders' funds,... zerodha.com Course · 25 min read · Starting Up Understanding the Balance Sheet Statement (Part 1) Karthik Rangappa, Zerodha Varsity
- The second half of Varsity's balance sheet walkthrough, covering the assets side: fixed assets, investments, inventory,... zerodha.com Course · 20 min read · Starting Up Understanding the Balance Sheet Statement (Part 2) Karthik Rangappa, Zerodha Varsity
- A thorough plain-English course on the balance sheet: current and long-term assets and liabilities, equity, and how it connects... accountingcoach.com Article · 30 min read · Starting Up Balance Sheet (Explanation) Harold Averkamp, AccountingCoach
- One of India's main revenue-based financing providers, focused on e-commerce and D2C brands, which states it has disbursed more... velocity.in Tool · Product page · Starting Up Velocity: revenue-based financing for e-commerce brands Velocity
- Tally's own step-by-step help on the first thing you do in TallyPrime: create the company with its financial year, address and... help.tallysolutions.com Article · 4 min read · Starting Up Create a Company in TallyPrime Tally Solutions
- A free, patient course on double-entry bookkeeping: accounts, debits and credits, the general ledger and how transactions roll... accountingcoach.com Article · 30 min read · Starting Up Bookkeeping (Explanation) Harold Averkamp, AccountingCoach
- The SBA's page on its microloan program: loans of up to $50,000, averaging about $13,000, made by nonprofit intermediary... sba.gov Article · 5 min read · Starting Up SBA Microloans U.S. Small Business Administration
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →