Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Read the actual law once, at least the consent and notice sections, so you are not relying on someone else's paraphrase.... Ministry of Electronics and Information Technology (MeitY), Government of India Article · ~30 pages · Starting Up The Digital Personal Data Protection Act, 2023 (Official Text) Ministry of Electronics and Information Technology (MeitY), Government of India In 3 answers
- Gong analyzed tens of millions of real sales emails, so instead of taking someone's word for what good personalization looks... Gong Article · 9 min read · Starting Up Does Cold Email Even Work Any More? Here's What the Data Says Gong In 3 answers
- Instantly is built specifically for cold outreach, so this guide is framed around your exact problem rather than transactional... Instantly Article · Starting Up How to Master SPF, DKIM, and DMARC for Cold Email Deliverability Instantly In 3 answers
- Directly useful if part of your targeting question is whether you should even be emailing the CEO. It looks at how seniority... Gong Article · Starting Up Do execs really reply to cold email? Here's what the data says Gong In 3 answers
- A current, segment-by-segment benchmark report broken out by industry, list size, and company size, so you can compare your... Instantly.ai Article · Starting Up Cold Email Benchmark Report 2026 Instantly.ai In 3 answers
- If you decide to send from a separate domain for deliverability reasons, this is the official, no nonsense setup guide for the... Google Workspace Help Article · 10 min setup · Starting Up Set up SPF Google Workspace In 3 answers
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Video · ~20 min · Starting Up
Customer Discovery: What Do You Ask
Justin Wilcox
In 3 answers
- A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos... Customer Development Labs Tool · Starting Up Customer Interview Script Generator Justin Wilcox In 3 answers
- Ellis lays out the 40 percent test, the survey question and threshold he found across hundreds of startups for knowing you have... GrowthHackers Essay · Starting Up Using Product/Market Fit to Drive Sustainable Growth Sean Ellis In 3 answers
- Gupta names the Mom Test problem directly, that people in interviews behave like your mom and unconsciously lie to keep you... Aakash Gupta Essay · Starting Up Customer Interviews: Advanced Techniques Aakash Gupta In 3 answers
- Amy Hoy and Alex Hillman built the Sales Safari methodology, and a business, around finding what an audience already complains... Stacking the Bricks Essay · 12 min read · Starting Up Updating the Sales Safari System for 2023 Alex Hillman In 3 answers
- Slack's own pricing page in rupees: the free plan keeps 90 days of message history; paid plans are priced per member, which... slack.com Tool · Starting Up Slack pricing Slack In 3 answers
- Hostinger's drag-and-drop builder with AI tools, priced in rupees for India. The page lists the starter plan at ₹139 a month on... hostinger.com Tool · Starting Up Hostinger Website Builder (India pricing) Hostinger In 3 answers
- Google's own steps to open a Play Console account to publish Android apps, including identity verification and the US$25... support.google.com Article · 5 min · Starting Up Google Play: register for a developer account Google In 3 answers
- Apple's page for enrolling in the Developer Program, which you need to put an app on the App Store. It states the fee is 99 USD... developer.apple.com Article · 5 min · Starting Up Apple Developer Program enrolment Apple In 3 answers
- A course and digital-product platform popular with Indian creators. The page lists Launch at ₹24,999 a year plus a 10%... graphy.com Tool · Starting Up Graphy pricing Graphy In 3 answers
- A leading global course platform. The page lists Starter at $39 a month with a 7.5% transaction fee, Builder at $89 a month... teachable.com Tool · Starting Up Teachable pricing Teachable In 3 answers
- A course platform built for course businesses that want commerce tools from day one. The page lists Start at $109 a month or... thinkific.com Tool · Starting Up Thinkific pricing Thinkific In 3 answers
- A quick screen-and-camera recorder. The page lists a free Starter plan with up to 25 videos and 5-minute recordings, enough for... loom.com Tool · Starting Up Loom pricing Loom (Atlassian) In 3 answers
- Product analytics with experiments, feature flags and session replay in one tool, with a free allowance that renews every month... posthog.com Tool · Pricing page · Starting Up PostHog pricing PostHog In 3 answers
- Google's guidance on asking for reviews and replying to them, including how to answer a negative review without making it worse. support.google.com Article · Help page · Starting Up Tips to get more reviews and write better replies Google In 3 answers
- How to read, reply to, edit and share reviews from your profile, and what happens after you reply. support.google.com Article · Help page · Starting Up Manage customer reviews (Google Business Profile Help) Google In 3 answers
- The policies a channel must meet to earn. Since July 2025 the repetitious content rule is called inauthentic content and covers... support.google.com Article · Policy page · Starting Up YouTube channel monetization policies YouTube In 3 answers
- A simple email marketing tool with automations and landing pages. Free for up to 250 subscribers and 2,500 emails a month; paid... mailerlite.com Tool · Pricing page · Starting Up MailerLite pricing MailerLite In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →