Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A clear, jargon free explainer of the problem plus practical seeding strategies (single side focus, faking supply,... Sharetribe Marketplace Glossary Tool · 10 min read · Starting Up What Is the Chicken and Egg Problem in Marketplaces? Sharetribe In 2 answers
2. Hosted by a founder who has built and sold companies in India, this show digs into how Indian founders actually got from zero... YouTube Podcast · 45 to 90 min episodes · Starting Up The Neon Show Siddhartha Ahluwalia In 2 answers
3. Lenny addresses prioritization specifically for early startups, where the usual scoring frameworks break down and speed matters... Lenny's Newsletter Article · ~15 min read · Starting Up Prioritizing at startups Lenny Rachitsky In 2 answers
4. Cohen argues the MVP framing pushes founders to ship something too broken to love, and offers an alternative: make it Simple,... A Smart Bear (Jason Cohen) Essay · ~12 min read · Starting Up Your customers hate MVPs. Make a SLC instead. Jason Cohen In 2 answers
5. The father of customer development argues that your plan survives contact with reality only after you leave your desk and test... steveblank.com Article · 10 min read · Starting Up Teaching Entrepreneurship by Getting Out of the Building Steve Blank In 2 answers
6. The creator of Shape Up talks through fixing the time and cutting the scope, which is exactly the discipline that keeps an MVP... Lenny's Podcast Podcast · 90 min · Starting Up A Better Way to Plan, Build, and Ship Products (Shape Up) Ryan Singer In 2 answers
7. A compact YC piece that reframes the MVP as a minimum evolvable product, something you keep changing in response to your... Y Combinator Startup Library Article · 12 min read · Starting Up How to Get Your First Users Y Combinator In 2 answers
8. It is worth reading an honest account of the limits, and this one is notable for coming from a no-code platform itself. It... Bubble Blog Article · Starting Up The Real Drawbacks of No-Code Software Bubble In 2 answers
9. A tactical, budget-specific walkthrough of running a real landing-page test with a small paid-traffic spend so your numbers are... GrowthMentor Article · 15 min read · Starting Up How to Validate Your Startup Idea Using a Pre-Launch Landing Page and Under $500 in Ads Foti Panagiotakopoulos In 2 answers
10. For the refactoring half of your question, Fowler explains why building for imagined future needs usually costs more than it... martinfowler.com Article · 10 min read · Starting Up Yagni (You Aren't Gonna Need It) Martin Fowler In 2 answers
11. Doshi names the IKEA effect, how you overvalue what you built simply because you built it, which is the quiet engine behind... Shreyas Doshi (Substack) Essay · 12 min read · Starting Up The Product Builder's True Journey Shreyas Doshi In 2 answers
12. Flipkart serves exactly your users, many on 2G in smaller Indian cities, and this case study shows a fast mobile web app... web.dev (Google) Article · Starting Up Flipkart triples time-on-site with a Progressive Web App web.dev (Google) In 2 answers
13. A first hand engineering account of why Flipkart, an app first Indian company, rebuilt the mobile web to reach users on weak... Medium (Progressive Web Apps) Article · Starting Up Building Flipkart Lite: A Progressive Web App Aditya Punjani In 2 answers
14. Chen lays out the clearest early signal that people actually value your product: do cohorts keep coming back over time. He... andrewchen.com Essay · Medium read · Starting Up How to measure if users love your product using cohorts and revisit rates Andrew Chen In 2 answers
15. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read · Starting Up Product analytics best practices PostHog Docs In 2 answers
16. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read · Starting Up How to create a tracking plan Amplitude Blog In 2 answers
17. An all in one, generously free product analytics tool that early teams can set up in minutes, with events, funnels, session... PostHog Tool · Starting Up PostHog Product Analytics PostHog In 2 answers
18. Chen names the hard side of the network, the users who create most of the value and are hardest to win, and shows how to reach... Andrew Chen Book · ~368 pages · Starting Up The Cold Start Problem Andrew Chen In 2 answers
19. Video · 5 min · Starting Up Debt Metaphor Ward Cunningham In 2 answers
20. Often the urge to rebuild comes from one abstraction that no longer fits, not from the whole codebase. Metz explains why a... sandimetz.com Essay · 8 min read · Starting Up The Wrong Abstraction Sandi Metz In 2 answers
21. This is the practical manual for improving code you are afraid to touch, without a rewrite. Feathers gives you techniques to... Prentice Hall (Robert C. Martin Series) Book · 456 pages · Starting Up Working Effectively with Legacy Code Michael C. Feathers In 2 answers
22. Beck argues for small, cheap tidyings over grand restructurings, and gives you a way to reason about when cleanup is worth it.... O'Reilly Media (Kent Beck) Book · 120 pages · Starting Up Tidy First? A Personal Exercise in Empirical Software Design Kent Beck In 2 answers
23. The canonical case that you can reshape a system in safe, small steps rather than one dramatic rewrite. Fowler shows how to... martinfowler.com Book · 448 pages · Starting Up Refactoring: Improving the Design of Existing Code (2nd Edition) Martin Fowler In 2 answers
24. A two minute read that reframes the whole copying question. Sivers puts numbers on it: a brilliant idea with no execution is... Derek Sivers (sive.rs) Essay · ~3 min read · Starting Up Ideas are just a multiplier of execution Derek Sivers In 2 answers

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