Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · 12 min · Starting Up Superhuman's waitlist wasn't about FOMO Rahul Vohra In 2 answers
2. If you have decided a waitlist genuinely fits your situation, this is a practical, current playbook for running one well,... a16z speedrun Article · 10 min read · Starting Up The Growth Meta: How to Build a Waitlist a16z speedrun In 2 answers
3. Slack iterated privately with a small team for months, using what they learned to earn a preview release that then turned into... First Round Review Article · 20 min read · Starting Up From 0 to $1B: Slack's Founder Shares Their Epic Launch Strategy First Round Review In 2 answers
4. Written specifically for solo and small-team founders without a marketing budget or audience, this book argues for validating a... Amazon Book · Starting Up Start Small, Stay Small: A Developer's Guide to Launching a Startup Rob Walling In 2 answers
5. A short, no-nonsense walkthrough of which handful of numbers actually matter at your stage, straight from YC's own coaching... Y Combinator Startup Library Article · 10 min read · Starting Up Key Startup Metrics Y Combinator Startup Library In 2 answers
6. This episode goes directly at the insecurity behind the question: founders worry that selling themselves makes their company... The Startup Chat with Steli & Hiten Podcast · Starting Up Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious? The Startup Chat with Steli & Hiten In 2 answers
7. This breaks founder sales into seven distinct conversation types, from qualifying to first contact to asking for a referral, so... SaaStock Article · ~7 min read · Starting Up The 7 Essential Customer Conversations According to Steli Efti Steli Efti In 2 answers
8. Kracov, a first-time founder at Dock, wrote this after six months of running his own sales calls, and it's refreshingly honest... kracov.co Essay · ~10 min read · Starting Up How I've approached founder-led sales Alex Kracov In 2 answers
9. Roberge built HubSpot's sales org from zero using data instead of instinct, and this is his framework for hiring, training, and... Mark Roberge Book · 250 pages · Starting Up The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge In 2 answers
10. Once you find your champion, the deal usually stalls on a security questionnaire, and do you have a SOC 2 report is often the... Vanta Tool · Starting Up An actionable guide to SOC 2 compliance for startups Vanta In 2 answers
11. A direct answer to the exact question in the title: yes, charge for pilots, and here's roughly how much. Jason Lemkin argues... SaaStr Article · Starting Up Dear SaaStr: Should We Charge for Pilots and How Much? Jason Lemkin In 2 answers
12. Built by an Indian company and free for up to three users, this is the CRM a lot of early Indian B2B founders reach for because... Zoho Tool · Starting Up Zoho CRM Free Edition Zoho In 2 answers
13. A Hustle Fund investor who reads hundreds of cold emails walks through, line by line, what makes her actually reply versus... Elizabeth Yin Essay · 5 min read · Starting Up How to write a cold-email Elizabeth Yin In 2 answers
14. Dunford, who wrote the book on product positioning, breaks down how to build a pitch around the buyer's specific situation... Lenny's Newsletter Article · Starting Up How to build a killer sales pitch April Dunford In 2 answers
15. Steli Efti has run and coached thousands of SaaS demos, and this is the clearest single write-up of what separates a demo that... Close (Steli Efti) Article · Starting Up A Guide to Sales Demos That Sell Close (Steli Efti) In 2 answers
16. Gong analyzed over 67,000 recorded sales demos and found the actual, measurable habits of the ones that closed, not opinion.... Gong Labs Article · Starting Up Effective strategies for conducting successful sales demos Gong Labs In 2 answers
17. This one flips the seat. Karthik Chakkarapani is the buyer, a CIO at Zuora who has sat through hundreds of startup pitches, and... The Neon Show Podcast · ~65 min · Starting Up What Startups Can Learn From a $1.7B Company's Chief Information Officer Siddhartha Ahluwalia (host), Karthik Chakkarapani (guest, CIO of Zuora) In 2 answers
18. Podcast · ~70 min · Starting Up Girish Mathrubootham: Biggest Product and Pricing Lessons from Scaling to $597M in ARR Harry Stebbings (host), Girish Mathrubootham (guest) In 2 answers
19. Written specifically to answer this question, pulling together response-rate curves across follow-up counts so you can see... Instantly Article · Starting Up How Many Times Should You Really Follow Up with a Prospect? Instantly In 2 answers
20. This breaks down how early sales teams actually build and work a target account list, including how to find contact information... First Round Review Article · 12 min read · Starting Up Designing Your Sales Stack so that Customers Come to You Max Altschuler and Jorge Soto In 2 answers
21. This guide's central argument matches our answer exactly: most prospect lists fail at definition, not sourcing, so precision... Clay Tool · Guide + tool · Starting Up How to Build a Targeted Prospect List Clay In 2 answers
22. A bootstrapped founder's step by step account of building a short list of exactly-fit prospects and personally emailing each... Indie Hackers Thread · 10 min read · Starting Up How to get your first 10 customers with cold email William Paul In 2 answers
23. Josh Braun walks through building one specific cold email for one specific, well-chosen prospect, showing exactly why a message... Josh Braun Article · 8 min read · Starting Up Let's Write a Good Cold Email Josh Braun In 2 answers
24. This is a practical, step by step walkthrough with real before and after examples of cold emails, useful when you want a... Woodpecker Article · 12 min read · Starting Up How to Write a Cold Email: 6 Steps + Templates Woodpecker In 2 answers

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