Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Julian Shapiro's handbook makes the growth marketer's case for a narrow ICP: going broad invites a competitor to pick off your... julian.com Essay · 30 min read · Starting Up Startup Handbook Julian Shapiro In 2 answers
2. Steli Efti explains how Close.io picked startups and small businesses doing inside sales as their ICP because it was a market... Inside Intercom Podcast · 40 min · Starting Up Understanding your ideal customers and how to sell to them Steli Efti In 2 answers
3. Ashu Garg, a general partner at Foundation Capital who has backed companies like Databricks, talks specifically about why... The Neon Show Podcast · 55 min · Starting Up Ashu Garg, Foundation Capital on The Neon Show Ashu Garg In 2 answers
4. Aditya Tulsian built Numberz for Indian small businesses before it was acquired by Chargebee, and this episode is a blunt,... SaaSBoomi Podcast Podcast · 45 min · Starting Up 'Ideal Customer Profile' Truth Bombs, with Aditya Tulsian Aditya Tulsian In 2 answers
5. This episode is the audio companion to a16z's written ICP framework, useful specifically for the moment your company has grown... a16z Podcast Podcast · 35 min · Starting Up Do You Really Know Your ICP? Why It Matters and How to Find Out a16z Podcast In 2 answers
6. This piece is built entirely around the phrase super-specific who, consumer-side evidence for the same logic our short answer... Lenny's Newsletter Article · ~12 min read · Starting Up How to kickstart and scale a consumer business: Step 2, Identify your super-specific who Lenny Rachitsky In 2 answers
7. This framework explains why the next ring of users you are chasing often behaves nothing like your current best users, and why... Bangaly Kaba, on Andrew Chen's blog Essay · Starting Up The Adjacent User Theory Bangaly Kaba In 2 answers
8. Chen's core claim, that the next big network product always looks like it is for a small, tight niche at first, is directly... Andrew Chen (andrewchen.com) Essay · 20 min read · Starting Up The Cold Start Problem, Chapter One preview Andrew Chen In 2 answers
9. If your answer is going to be 'follow the money,' this gives you the vocabulary sales teams use to actually find that person.... MEDDICC Article · Starting Up The Economic Buyer MEDDICC In 2 answers
10. Video · Starting Up How to nail your product positioning April Dunford In 2 answers
11. This is a genuinely usable, free spreadsheet template plus a five step process for writing down your ICP with real specificity... Notion Capital Template · Starting Up Get uncomfortably narrow with an Ideal Customer Profile template Notion Capital In 2 answers
12. This compilation centers on ServiceChannel's real story of narrowing 'retail' down to a small set of exact target companies... Not Another CEO (ICP Compilation) Podcast · Starting Up The customer segments hiding in your own data Not Another CEO (ICP Compilation) In 2 answers
13. This forces you to decide how you will define and select your supply side, not just that you should. It compares three... Andreessen Horowitz Article · Starting Up Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated Casey Winters, Anne Lewandowski In 2 answers
14. Dunford's own show applies her positioning framework to live founder situations, including cases where a product is priced or... positioning.show Podcast · ~30 min per episode · Starting Up Positioning with April Dunford April Dunford In 2 answers
15. This names your exact situation as one of six named pivot triggers: customers crave the value proposition but can't or won't... Strategyzer Article · 10 min read · Starting Up The Pivot: 6 Situations When It's Time to Change Your Business Model and Value Proposition Strategyzer In 2 answers
16. A founder-facing walk through the switch from the Income-tax Act, 1961 to the 2025 Act on 1 April 2026: the single tax year,... Treelife Article · 15 min read · Starting Up The Income Tax Act, 2025 Is Live: Here's What You Actually Need to Know Treelife In 2 answers
17. The September 2026 news report of SEBI moving the deadline for older angel funds to switch to accredited-only investors from 8... Outlook Money Article · 4 min read · Starting Up SEBI Extends Angel Fund Compliance Deadline for Accredited Investor Eligibility Outlook Money In 2 answers
18. The news report of the Ministry of Corporate Affairs notification G.S.R. 880(E) of 1 December 2025 that raised the small... Business Today Article · 3 min read · Starting Up MCA raises small company limits: Capital to Rs 10 cr, turnover to Rs 100 cr for easier compliance Business Today Desk In 2 answers
19. Meta's public search of every ad currently running on Facebook and Instagram. Search a competitor's page to see the offers and... facebook.com Tool · Starting Up Meta Ad Library Meta In 2 answers
20. Figma's first business hire, Claire Butler, on how the company built its designer community through stealth, beta and launch... review.firstround.com Article · Starting Up The 5 Phases of Figma's Community-Led Growth First Round Review In 2 answers
21. Real cold emails rewritten side by side, showing how cutting the pitch and leading with the reader's situation changes the reply. joshbraun.com Article · Starting Up Before and After Cold Emails Josh Braun In 2 answers
22. An Indian platform for selling courses, live sessions and consultations from a storefront. The page lists the Starter plan with... exlyapp.com Tool · Starting Up Exly pricing Exly In 2 answers
23. Free, open-source software for recording your screen, your camera and slides together on Windows, Mac or Linux. obsproject.com Tool · Starting Up OBS Studio OBS Project In 2 answers
24. Steve Blank's definition of a startup as an organisation formed to search for a repeatable and scalable business model, and why... steveblank.com Essay · 8 min · Starting Up What's A Startup? First Principles Steve Blank In 2 answers

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