Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The founders of 37signals (Basecamp) explain how they built tools for their own problems without focus groups or market... REWORK by 37signals Podcast · 25 min · Starting Up Scratch Your Own Itch Jason Fried and David Heinemeier Hansson
- An Indian founder podcast episode about the messy stage before you commit, which Aditya Agarwal calls minus one. It treats... The Neon Show Podcast · ~60 min · Starting Up Where Founders Take Figuring Out as Seriously as Building (South Park Commons) Siddhartha Ahluwalia
- A focused conversation on how consumer motivation and trust differ between India and the West, and what that means for which... Return on India podcast Podcast · ~1 hr · Starting Up Kunal Shah: Exploring Consumer Psychology (Return on India) Return on India and Kunal Shah
- A conversational walkthrough of how to move from a hunch to a tested idea quickly, good for a commute when you do not want to... Lenny's Podcast Podcast · podcast episode · Starting Up Rapidly Test and Validate Any Startup Idea Lenny Rachitsky
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Podcast · ~90 min · Starting Up
Lessons from 1,000+ YC startups: tar pit ideas and pivoting
Dalton Caldwell
- This long, unhurried conversation is the best audio explanation of the three Indias and why Indian consumer markets behave the... The Seen and the Unseen Podcast · 3 hr · Starting Up A Venture Capitalist Looks at the World (Sajith Pai) Amit Varma with Sajith Pai
- An economist presses Pai on the data behind India1, India2, India3, so you hear the assumptions get stress-tested. It is useful... Ideas of India, Mercatus Center Podcast · 1 hr 30 min · Starting Up Sajith Pai on India's Digital Divides Shruti Rajagopalan with Sajith Pai
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Podcast · Clip from a longer episode · Starting Up
Naval Ravikant on The Joe Rogan Experience
Joe Rogan and Naval Ravikant
- Horowitz breaks down the traits he looks for in a founder and why conviction and vision matter more than polish. He is candid... a16z Podcast Podcast · 35 min · Starting Up Ben Horowitz on What Makes a Great Founder Ben Horowitz
- Weiss grew a community first, then built the product that community told her it wanted, which is the clearest example of a... NPR, How I Built This with Guy Raz Podcast · about 55 min · Starting Up How I Built This: Glossier, Emily Weiss Guy Raz
- Wolfe built a product around an experience she understood from the inside, a dynamic that the default founders in her category... NPR, How I Built This with Guy Raz Podcast · about 50 min · Starting Up How I Built This: Bumble, Whitney Wolfe Guy Raz
- A founder building a globally competitive software company from Coimbatore, not Bangalore or the Valley, and treating that... The Neon Show Podcast · about 64 min · Starting Up Building Silicon Valley in Coimbatore, with Kovai's Saravana Kumar Siddhartha Ahluwalia
- Long interviews where founders retrace how they came to their problem, the raw material of a good 'why you.' Listening to a few... Apple Podcasts (NPR / Wondery) Podcast · ~60 min episodes · Starting Up How I Built This with Guy Raz Guy Raz
- One of India's leading storytelling coaches on how founders can tell a story that earns trust. It helps you shape the emotional... Prime Venture Partners Podcast Podcast · ~60 min · Starting Up How Stories Shape Decisions, Trust & Startup Outcomes: A Masterclass with Ameen Haque Ameen Haque with Amit Somani, Prime Venture Partners
- Three college friends built Amagi into a company that runs a large share of American TV, and this episode has a segment on how... The Neon Show Podcast · ~60 min · Starting Up Inside the Mind of Baskar Subramanian, Co-Founder, Amagi Baskar Subramanian with Siddhartha Ahluwalia
- Nitin Agrawal spent twenty years traveling every corner of rural and small-town India before building for it. He is concrete... Prime Venture Partners Podcast Podcast · Starting Up Money and Opportunity in Bharat, with Nitin Agrawal (Navadhan Capital) Nitin Agrawal and Shivani Kulkarni
- The CRED founder frames an insight as the smallest unit of truth that is actionable, and argues the founders who win operate in... SeedToScale INSIGHTS (Accel India) Podcast · 40 min · Starting Up Kunal Shah (CRED) Shares Anecdotes From His Entrepreneurial Journey Kunal Shah
- Lieberman takes the Dixon essay and applies it live to a real, current product people were laughing at, which makes the idea... The Founder's Journal, Morning Brew Podcast · 20 min · Starting Up Why The Next Big Thing Looks Like a Toy (ft. Apple Vision Pro) Alex Lieberman
- The authors talking through the report's findings, which helps if 132 slides feels heavy and you want the argument in their own... Blume Ventures Podcast · Audio episodes · Starting Up Indus Valley Annual Report (podcast walkthrough) Blume Ventures
- Naval's short case that the more you build from who you actually are, the less competition you face, which is the... Naval (nav.al) Podcast · 6 min · Starting Up Escape Competition Through Authenticity Naval Ravikant
- Indian early stage investors talk through which trends they think are actually turning in India versus which are still hype,... Prime Venture Partners Podcast Podcast · Approx 45 min · Starting Up 2025 Predictions for Indian Startups, Funding, AI and IPOs Prime Venture Partners
- A calm, long-form conversation that models how to hold two ideas at once: AI is genuinely important, and most of the loud... Lenny's Podcast Podcast · ~90 min · Starting Up A rational conversation on where AI is actually going (Benedict Evans) Lenny Rachitsky and Benedict Evans
- Two India-based early-stage investors talk through exactly this question: what separates AI hype from defensible value. They... Prime Venture Partners Podcast Podcast · ~45 min · Starting Up AI x SaaS: How PrimeVP Thinks About the Next Wave Shripati Acharya and Gaurav Ranjan
- An India-rooted show that asks an experienced investor how to tell a substantive AI company from a wrapper riding the wave. It... The Neon Show (Neon Fund) Podcast · ~60 min · Starting Up What Top 1% Investors Look For in AI Startups Siddhartha Ahluwalia
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →