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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The founders of 37signals (Basecamp) explain how they built tools for their own problems without focus groups or market... REWORK by 37signals Podcast · 25 min · Starting Up Scratch Your Own Itch Jason Fried and David Heinemeier Hansson
  2. An Indian founder podcast episode about the messy stage before you commit, which Aditya Agarwal calls minus one. It treats... The Neon Show Podcast · ~60 min · Starting Up Where Founders Take Figuring Out as Seriously as Building (South Park Commons) Siddhartha Ahluwalia
  3. A focused conversation on how consumer motivation and trust differ between India and the West, and what that means for which... Return on India podcast Podcast · ~1 hr · Starting Up Kunal Shah: Exploring Consumer Psychology (Return on India) Return on India and Kunal Shah
  4. A conversational walkthrough of how to move from a hunch to a tested idea quickly, good for a commute when you do not want to... Lenny's Podcast Podcast · podcast episode · Starting Up Rapidly Test and Validate Any Startup Idea Lenny Rachitsky
  5. Podcast · ~90 min · Starting Up Lessons from 1,000+ YC startups: tar pit ideas and pivoting Dalton Caldwell
  6. This long, unhurried conversation is the best audio explanation of the three Indias and why Indian consumer markets behave the... The Seen and the Unseen Podcast · 3 hr · Starting Up A Venture Capitalist Looks at the World (Sajith Pai) Amit Varma with Sajith Pai
  7. An economist presses Pai on the data behind India1, India2, India3, so you hear the assumptions get stress-tested. It is useful... Ideas of India, Mercatus Center Podcast · 1 hr 30 min · Starting Up Sajith Pai on India's Digital Divides Shruti Rajagopalan with Sajith Pai
  8. Podcast · Clip from a longer episode · Starting Up Naval Ravikant on The Joe Rogan Experience Joe Rogan and Naval Ravikant
  9. Horowitz breaks down the traits he looks for in a founder and why conviction and vision matter more than polish. He is candid... a16z Podcast Podcast · 35 min · Starting Up Ben Horowitz on What Makes a Great Founder Ben Horowitz
  10. Weiss grew a community first, then built the product that community told her it wanted, which is the clearest example of a... NPR, How I Built This with Guy Raz Podcast · about 55 min · Starting Up How I Built This: Glossier, Emily Weiss Guy Raz
  11. Wolfe built a product around an experience she understood from the inside, a dynamic that the default founders in her category... NPR, How I Built This with Guy Raz Podcast · about 50 min · Starting Up How I Built This: Bumble, Whitney Wolfe Guy Raz
  12. A founder building a globally competitive software company from Coimbatore, not Bangalore or the Valley, and treating that... The Neon Show Podcast · about 64 min · Starting Up Building Silicon Valley in Coimbatore, with Kovai's Saravana Kumar Siddhartha Ahluwalia
  13. Long interviews where founders retrace how they came to their problem, the raw material of a good 'why you.' Listening to a few... Apple Podcasts (NPR / Wondery) Podcast · ~60 min episodes · Starting Up How I Built This with Guy Raz Guy Raz
  14. One of India's leading storytelling coaches on how founders can tell a story that earns trust. It helps you shape the emotional... Prime Venture Partners Podcast Podcast · ~60 min · Starting Up How Stories Shape Decisions, Trust & Startup Outcomes: A Masterclass with Ameen Haque Ameen Haque with Amit Somani, Prime Venture Partners
  15. Three college friends built Amagi into a company that runs a large share of American TV, and this episode has a segment on how... The Neon Show Podcast · ~60 min · Starting Up Inside the Mind of Baskar Subramanian, Co-Founder, Amagi Baskar Subramanian with Siddhartha Ahluwalia
  16. Nitin Agrawal spent twenty years traveling every corner of rural and small-town India before building for it. He is concrete... Prime Venture Partners Podcast Podcast · Starting Up Money and Opportunity in Bharat, with Nitin Agrawal (Navadhan Capital) Nitin Agrawal and Shivani Kulkarni
  17. The CRED founder frames an insight as the smallest unit of truth that is actionable, and argues the founders who win operate in... SeedToScale INSIGHTS (Accel India) Podcast · 40 min · Starting Up Kunal Shah (CRED) Shares Anecdotes From His Entrepreneurial Journey Kunal Shah
  18. Lieberman takes the Dixon essay and applies it live to a real, current product people were laughing at, which makes the idea... The Founder's Journal, Morning Brew Podcast · 20 min · Starting Up Why The Next Big Thing Looks Like a Toy (ft. Apple Vision Pro) Alex Lieberman
  19. The authors talking through the report's findings, which helps if 132 slides feels heavy and you want the argument in their own... Blume Ventures Podcast · Audio episodes · Starting Up Indus Valley Annual Report (podcast walkthrough) Blume Ventures
  20. Naval's short case that the more you build from who you actually are, the less competition you face, which is the... Naval (nav.al) Podcast · 6 min · Starting Up Escape Competition Through Authenticity Naval Ravikant
  21. Indian early stage investors talk through which trends they think are actually turning in India versus which are still hype,... Prime Venture Partners Podcast Podcast · Approx 45 min · Starting Up 2025 Predictions for Indian Startups, Funding, AI and IPOs Prime Venture Partners
  22. A calm, long-form conversation that models how to hold two ideas at once: AI is genuinely important, and most of the loud... Lenny's Podcast Podcast · ~90 min · Starting Up A rational conversation on where AI is actually going (Benedict Evans) Lenny Rachitsky and Benedict Evans
  23. Two India-based early-stage investors talk through exactly this question: what separates AI hype from defensible value. They... Prime Venture Partners Podcast Podcast · ~45 min · Starting Up AI x SaaS: How PrimeVP Thinks About the Next Wave Shripati Acharya and Gaurav Ranjan
  24. An India-rooted show that asks an experienced investor how to tell a substantive AI company from a wrapper riding the wave. It... The Neon Show (Neon Fund) Podcast · ~60 min · Starting Up What Top 1% Investors Look For in AI Startups Siddhartha Ahluwalia

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