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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is the rare show built entirely for founders who are shipping a product without being the one who writes the code. Host... Tech for Non-Techies Podcast · Ongoing, ~30 to 45 min episodes · Starting Up Tech for Non-Techies Sophia Matveeva
  2. This is the real founder story behind the meme: Chesky and his cofounder flew to New York and knocked on hosts' doors, then... Masters of Scale Podcast · Starting Up Airbnb's Brian Chesky in Handcrafted (Masters of Scale) Reid Hoffman (host), with Brian Chesky
  3. SaaSBoomi is the community of Indian SaaS founders, and its Deep-Dive episodes are founders talking plainly about how they... SaaSBoomi Podcast · Starting Up SaaSBoomi Podcast (A Founder's Deep-Dive) Suresh Sambandam
  4. Marc Lou built and launched more than ten products in a year, so nobody has more lived data on what launching over and over... Indie Hackers Podcast (episode 272) Podcast · About 52 minutes · Starting Up Escape Rooms, Side Project Marketing, and Getting to Ramen Profitable with Marc Lou Courtland Allen and Channing Allen (with Marc Lou)
  5. Most founder podcasts only interview winners, so you never hear how someone talked about a product that died and then tried... Failory Podcast · 15 episodes, roughly 30 to 60 minutes each · Starting Up The Failory Podcast: Candid Talks with Failed Startup Founders Failory
  6. Jason Lemkin has watched more SaaS companies win and lose enterprise deals than almost anyone, and here he is blunt with... The Official SaaStr Podcast Podcast · Starting Up SaaStr Podcast #175: Jason Lemkin on How To Approach Long Sales Cycles Harry Stebbings and Jason Lemkin
  7. This is the closest thing to hearing Indian SaaS founders talk shop about actually selling in India, hosted by Suresh Sambandam... SaaSBoomi Podcast · Starting Up SaaSBoomi (Founder's Deep Dive with Suresh Sambandam) SaaSBoomi (host Suresh Sambandam)
  8. Hosted by Roshni Baronia, one of India's first women to run a sales podcast, this is founder-led selling from people who felt... Apple Podcasts Podcast · ongoing series, roughly 20 to 40 minute episodes · Starting Up Ace the Sales: Simplifying Selling for Women Entrepreneurs Roshni Baronia
  9. This is a long-running show built specifically for founders doing their own selling into big accounts, before they have a sales... Apple Podcasts Podcast · ~30 to 45 min episodes · Starting Up Startup Selling: Talking Sales with Scott Sambucci Scott Sambucci
  10. A long, unscripted interview where Steli Efti walks through the real mechanics of his own first sales hires at Close, including... Mixergy Podcast · 40 min · Starting Up Case Study: Hiring a salesperson Steli Efti
  11. Two experienced bootstrapped founders talk through pricing decisions in plain language, including why targeting businesses... Kalzumeus Software Podcast · Starting Up Kalzumeus Podcast Ep. 2 with Amy Hoy: Pricing, Products, And Passion Kalzumeus Software

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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