Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is a concrete workshop method for exactly the ranking step in our answer. You list every desirability, viability, and... Strategyzer (David J. Bland) Article · 9 min read · Starting Up How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter David J. Bland
2. Cohen names the perfectionist's core bug: maximizing every decision when good enough would do. He gives you a rule for when to... A Smart Bear Essay · 12 min read · Starting Up Satisficing vs Maximizing Jason Cohen
3. Your short answer says polishing is often fear of the market's verdict, and this is the book about exactly that fear, which... stevenpressfield.com Book · 190 pages · Starting Up The War of Art Steven Pressfield
4. If you read one chapter, this is the core argument: doing less is a feature, not a compromise. It helps you strip your MVP down... Basecamp (37signals) Article · Starting Up Getting Real: Build Less Jason Fried, David Heinemeier Hansson
5. Twitter Lite is roughly 600KB over the wire versus a 23.5MB native install, and it grew engagement in emerging markets on flaky... web.dev (Google) Article · Starting Up Twitter Lite increases engagement and reduces data usage web.dev (Google)
6. A concise checklist for making a web app feel native: cross browser, offline capable, responsive, and fast. Use it to judge... web.dev (Google) Article · Starting Up What makes a good Progressive Web App? web.dev (Google)
7. The neutral, vendor free reference on what a PWA is and can do, from the people who document the web. It helps you separate... MDN Web Docs (Mozilla) Article · Starting Up Progressive Web Apps (overview) MDN Web Docs (Mozilla)
8. The concrete how to for giving your web app a home screen icon without the app store, which removes most of the install... MDN Web Docs (Mozilla) Article · Starting Up Making PWAs installable MDN Web Docs (Mozilla)
9. Hard numbers on how much users resent being forced to install an app for something a web page could do. It quantifies the... Forbes Article · Starting Up 91% Of Us Hate Being Forced To Install Apps To Do Business John Koetsier
10. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read · Starting Up Product analytics best practices PostHog Docs
11. A hands on walkthrough of capturing events, from autocapture to naming custom events for the moments you care about. It is... PostHog Tutorials Article · Medium read · Starting Up Complete guide to event tracking PostHog Tutorials
12. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read · Starting Up How to create a tracking plan Amplitude Blog
13. If you only read one piece on this question, make it this one. Caudill studies six real cases (Netscape, Basecamp, VS Code,... herbcaudill.com Essay · 25 min read · Starting Up Rewrite, refactor, or reinvent? Lessons from 6 software rewrite stories Herb Caudill
14. A short, blunt warning from the creator of Rails. DHH argues that rewriting a working application from scratch in one big bang... dhh.dk Article · 5 min read · Starting Up Thinking about The Big Rewrite? David Heinemeier Hansson
15. This is the source of the second-system effect, the exact failure mode in your question. Brooks describes how the second system... Addison-Wesley (Fred Brooks) Book · 336 pages · Starting Up The Mythical Man-Month: Essays on Software Engineering Frederick P. Brooks Jr.
16. 37signals argues for building less software and starting from the core of the product rather than the frame. That philosophy... 37signals (Getting Real) Article · 6 min read · Starting Up Getting Real: Epicenter Design 37signals
17. A two minute read that reframes the whole copying question. Sivers puts numbers on it: a brilliant idea with no execution is... Derek Sivers (sive.rs) Essay · ~3 min read · Starting Up Ideas are just a multiplier of execution Derek Sivers
18. This is the open-source-as-growth playbook told by a founder who lived it, aimed at products where developers are the users.... PostHog Article · ~15 min read · Starting Up How we got our first 1,000 users James Hawkins
19. If you're seriously weighing open-sourcing your MVP, this lays out what that path actually demands. It walks through... Andreessen Horowitz (a16z) Article · ~20 min read · Starting Up Open Source: From Community to Commercialization Peter Levine, Jennifer Li
20. Nadh is the CTO of Zerodha and maintainer of widely used open-source projects like listmonk, so he speaks from years of running... Kailash Nadh (nadh.in) Essay · ~10 min read · Starting Up "Open source" is not broken Kailash Nadh
21. A clear primer on the types of moats so you can honestly assess how defensible your edge is, which is the final weigh-in your... CRV Article · ~12 min read · Starting Up What Is a Moat? The Startup Guide to Building Competitive Advantage CRV
22. A useful counterweight that takes the copycat risk seriously in the AI era, when cloning a visible product is faster than ever.... The VC Corner Article · ~10 min read · Starting Up Building in Public Is Not What It Used To Be The VC Corner
23. A detailed teardown of how one company turned open source into a growth and trust engine rather than a giveaway to rivals. It... How They Grow Article · ~20 min read · Starting Up How PostHog Grows: The Power of Being Open-Core Jaryd Hermann
24. A two time unicorn founder gives you a diagnostic tree for stalled growth, including why 'too expensive' or 'confusing' is... Lenny's Newsletter (Jason Cohen) Article · 18 min read · Starting Up 5 questions to ask when your product stops growing Jason Cohen

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