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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The clearest explainer we found on the July 2025 QR-code/barcode traceability mandate and digital reporting requirements, a... ReCircle Article · D2C Understanding the 2025 Amendments in India's Plastic Waste Management Rules, Transparency & Traceability ReCircle
  2. A concise, policy-accurate summary of the rule changes without the sales pitch that compliance-consultancy blogs tend to carry,... Drishti IAS Article · D2C Plastic Waste Management (Amendment) Rules, 2024 Drishti IAS
  3. A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful... Lexology Article · D2C Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines Lexology
  4. The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with... ASCI Article · D2C Guidelines for Environmental/Green Claims, Press Release ASCI
  5. Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article · D2C ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
  6. Explains why FSC certification is becoming the de facto global entry ticket for exporters, one certification that satisfies... Holidaypac Article · D2C 2026 Navigating Global Compliance: Why FSC Certification Is the New Standard for Sustainable Packaging Holidaypac
  7. A single reference comparing FSC, SFI, PEFC, and Cradle to Cradle certifications side by side, useful for an exporter deciding... PackageTheWorld Article · D2C Sustainable Packaging Certifications Guide: FSC to C2C PackageTheWorld
  8. Concrete evidence of a Mumbai-based roll-up actively closing acquisitions, with the specific categories (athletic wear, pet,... inc42.com Article · D2C Ecommerce Rollup Startup Evenflow Adds 4 D2C Brands To Its Portfolio Inc42
  9. Shows that Indian conglomerates, not just VC-funded roll-ups, are now running Thrasio-style acquisition strategies - important... inc42.com Article · D2C Aditya Birla Group Joins Thrasio-Style Bandwagon; To Acquire & Scale D2C Fashion, Lifestyle Brands Inc42
  10. A rare look at the actual acquisition criteria one of India's top roll-ups uses, straight from the source - the closest thing... yourstory.com Article · D2C What D2C Brands Aggregator GlobalBees Looks For In A Startup To Invest YourStory
  11. The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand... yourstory.com Article · D2C How These Startups Are Using the Thrasio Model to Help D2C Brands Scale YourStory
  12. Explains why the original Thrasio itself entered India with a $500M commitment - useful context on how much capital global... inc42.com Article · D2C Thrasio's Attraction To India's Booming D2C Economy Inc42
  13. An India-first CFO's breakdown of the actual valuation mechanics Indian investors and acquirers use - the rupee-native... cfomatrix.in Article · D2C How Indian Investors Value D2C Brands CFO Matrix
  14. A practical directory of actual venues to sell a D2C business, from marketplaces to brokers to direct acquirer outreach,... 1800dtc.com Article · D2C 10 Places to Sell Your Ecommerce Business 1-800-D2C
  15. A clean, current explainer of the multiples actually used in ecommerce valuation - SDE vs EBITDA vs revenue multiples - and... eightx.co Article · D2C How Ecommerce Brands Are Valued (Multiples Explained) Eightx
  16. A fintech-written explainer that connects HS codes to the GST and payment side of exporting, which most pure customs guides... razorpay.com Article · D2C ITC HS Code: Meaning, List & How to Find It (India Guide) Razorpay
  17. Marketplace and quick-commerce settlement cycles create a receivables gap that invoice financing exists specifically to bridge... recurclub.com Article · D2C Top Invoice Financing Startups in India: Guide for SaaS/D2C Founders Recur Club
  18. Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social... Shopify Blog Article · D2C How To Make Your First Sale Shopify
  19. A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still... Flick On Click Article · D2C IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand Flick On Click
  20. A roundup of Indian D2C founders across categories describing their actual early traction, useful for pattern-matching your own... YourStory Article · D2C 10 D2C Brands Scripting Success Stories YourStory
  21. Profiles founders talking about what early traction actually signalled to them beyond the raw order count - repeat behaviour,... Entrepreneur India Article · D2C Doyens of D2C: How These Founders are Reshaping the Space Entrepreneur India
  22. The official landing page laying out the value proposition and category breadth, useful for deciding which categories to launch... seller.flipkart.com Article · D2C Start Selling Online on Flipkart Seller Hub Flipkart
  23. The actual application entry point for new beauty and personal-care brands wanting onto Nykaa, this is where the curation... nykaa.com Article · D2C Sell On Nykaa, Brand Partnership Page Nykaa
  24. A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where... GoNukkad Article · D2C Marketplace Commission Comparison India: Amazon vs Flipkart vs Meesho GoNukkad

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