Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The clearest explainer we found on the July 2025 QR-code/barcode traceability mandate and digital reporting requirements, a... ReCircle Article · D2C Understanding the 2025 Amendments in India's Plastic Waste Management Rules, Transparency & Traceability ReCircle
- A concise, policy-accurate summary of the rule changes without the sales pitch that compliance-consultancy blogs tend to carry,... Drishti IAS Article · D2C Plastic Waste Management (Amendment) Rules, 2024 Drishti IAS
- A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful... Lexology Article · D2C Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines Lexology
- The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with... ASCI Article · D2C Guidelines for Environmental/Green Claims, Press Release ASCI
- Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article · D2C ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
- Explains why FSC certification is becoming the de facto global entry ticket for exporters, one certification that satisfies... Holidaypac Article · D2C 2026 Navigating Global Compliance: Why FSC Certification Is the New Standard for Sustainable Packaging Holidaypac
- A single reference comparing FSC, SFI, PEFC, and Cradle to Cradle certifications side by side, useful for an exporter deciding... PackageTheWorld Article · D2C Sustainable Packaging Certifications Guide: FSC to C2C PackageTheWorld
- Concrete evidence of a Mumbai-based roll-up actively closing acquisitions, with the specific categories (athletic wear, pet,... inc42.com Article · D2C Ecommerce Rollup Startup Evenflow Adds 4 D2C Brands To Its Portfolio Inc42
- Shows that Indian conglomerates, not just VC-funded roll-ups, are now running Thrasio-style acquisition strategies - important... inc42.com Article · D2C Aditya Birla Group Joins Thrasio-Style Bandwagon; To Acquire & Scale D2C Fashion, Lifestyle Brands Inc42
- A rare look at the actual acquisition criteria one of India's top roll-ups uses, straight from the source - the closest thing... yourstory.com Article · D2C What D2C Brands Aggregator GlobalBees Looks For In A Startup To Invest YourStory
- The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand... yourstory.com Article · D2C How These Startups Are Using the Thrasio Model to Help D2C Brands Scale YourStory
- Explains why the original Thrasio itself entered India with a $500M commitment - useful context on how much capital global... inc42.com Article · D2C Thrasio's Attraction To India's Booming D2C Economy Inc42
- An India-first CFO's breakdown of the actual valuation mechanics Indian investors and acquirers use - the rupee-native... cfomatrix.in Article · D2C How Indian Investors Value D2C Brands CFO Matrix
- A practical directory of actual venues to sell a D2C business, from marketplaces to brokers to direct acquirer outreach,... 1800dtc.com Article · D2C 10 Places to Sell Your Ecommerce Business 1-800-D2C
- A clean, current explainer of the multiples actually used in ecommerce valuation - SDE vs EBITDA vs revenue multiples - and... eightx.co Article · D2C How Ecommerce Brands Are Valued (Multiples Explained) Eightx
- A fintech-written explainer that connects HS codes to the GST and payment side of exporting, which most pure customs guides... razorpay.com Article · D2C ITC HS Code: Meaning, List & How to Find It (India Guide) Razorpay
- Marketplace and quick-commerce settlement cycles create a receivables gap that invoice financing exists specifically to bridge... recurclub.com Article · D2C Top Invoice Financing Startups in India: Guide for SaaS/D2C Founders Recur Club
- Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social... Shopify Blog Article · D2C How To Make Your First Sale Shopify
- A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still... Flick On Click Article · D2C IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand Flick On Click
- A roundup of Indian D2C founders across categories describing their actual early traction, useful for pattern-matching your own... YourStory Article · D2C 10 D2C Brands Scripting Success Stories YourStory
- Profiles founders talking about what early traction actually signalled to them beyond the raw order count - repeat behaviour,... Entrepreneur India Article · D2C Doyens of D2C: How These Founders are Reshaping the Space Entrepreneur India
- The official landing page laying out the value proposition and category breadth, useful for deciding which categories to launch... seller.flipkart.com Article · D2C Start Selling Online on Flipkart Seller Hub Flipkart
- The actual application entry point for new beauty and personal-care brands wanting onto Nykaa, this is where the curation... nykaa.com Article · D2C Sell On Nykaa, Brand Partnership Page Nykaa
- A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where... GoNukkad Article · D2C Marketplace Commission Comparison India: Amazon vs Flipkart vs Meesho GoNukkad
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →