Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A head-to-head comparison of every major cross-border option, not just Payoneer, with fees called out explicitly, read this... skydo.com Article · D2C Top PayPal Alternatives in India: Compare Wise, Payoneer, Stripe & More Skydo
- Straight from the newsroom that decides which funding rounds get covered, this tells you exactly what makes an announcement... techcrunch.com Article · D2C How to Announce a Funding Round TechCrunch
- A practical set of pitch-email templates and structure rules, cite credible data, double-check names, keep it short, that turns... hubspot.com Article · D2C How to Pitch Editors & Win More PR [+ Templates] HubSpot
- HARO's shutdown-then-relaunch as Connectively left it flooded with AI-generated pitches, so this roundup of working... prezly.com Article · D2C 12+ Connectively (HARO) Alternatives Prezly
- The most founder-friendly PR book on the market, it covers building press materials, formulating a strategy and handling media... amazon.com Book · D2C You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Jenna Guarneri
- Lays out YourStory's actual submission mechanics, the editorial email, the subject line to use, and the traction bar you need... inc91.com Article · D2C How to Get Featured Your Startup/Founder Story on YourStory Media? Inc91
- The most detailed public breakdown of what Indian PR agencies actually charge by tier and city, a useful sanity check before... bluebuzz.in Article · D2C The Ultimate Guide to PR Cost in India 2025: Retainers, Packages, and Agency Rates Explained Blue Buzz
- India's highest-profile founder-recognition list now runs a dedicated D2C category, and a placement gives you a permanent,... forbesindia.com Article · D2C Forbes India 30 Under 30 2026 Forbes India
- Makes the India-specific case that founders are now expected to be thought leaders and storytellers in their own right, a... humanedesignthinking.com Article · D2C The Evolving Personal Brand Strategy for Indian Startup Founders Humane Design
- Reframes a waitlist as a demand-validation and market-research tool, not just a list of names, and lays out the... GetWaitlist Article · D2C Waitlist Marketing Strategy 2025: How to Build Demand Before Launch GetWaitlist
- An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check... Blazon Agency Article · D2C The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts Blazon Agency
- Quick commerce has its own pricing math - platform fees, dark-store margins, impulse-basket psychology - that most global... ecomsarthi.com Article · D2C Zepto Pricing Strategy Guide for D2C Brands EcomSarthi
- Marketplace referral fees, FBA/FAssured charges and Buy Box dynamics mean your Amazon price can't just mirror your website... ecomsarthi.com Article · D2C Amazon Pricing Strategy Guide for D2C Brands EcomSarthi
- Flipkart's fee structure and Big Billion Days-style event calendar behave differently from Amazon's - this fills the gap so... ecomsarthi.com Article · D2C Flipkart Pricing Strategy Guide for D2C Brands EcomSarthi
- Uses real apparel-brand CPI data to show how a premium-positioned brand held margin through an 11-14% cost inflation cycle by... eightx.co Article · D2C How to Raise Prices Without Losing Customers Eightx
- F&B lives and dies on repeat purchase and thin unit margins, so the pricing math is genuinely different from a beauty or... eightx.co Article · D2C Food Brand Pricing Strategy: A CFO's Guide Eightx
- Supplements and wellness carry high perceived value and strong subscription potential - this shows how to anchor price around... eightx.co Article · D2C Supplements Brand Pricing Strategy: A CFO's Guide Eightx
- A concise reference to bookmark and re-read once you're actually negotiating, when the difference between the models has real... centerofcommerce.com Article · D2C White vs Private Label vs Contract Manufacturing Center of Commerce
- Frames the decision through an ecommerce operator's lens, inventory, differentiation and marketing implications, not just... veeqo.com Article · D2C White Label vs Private Label: Which One Is Best for Ecommerce? Veeqo
- Written by an actual private-label manufacturer, so the explanations are grounded in what factories can realistically offer at... indigoprivatelabel.com Article · D2C White Label vs Private Label vs Contract Manufacturing Explained Indigo Private Label
- A marketing-agency perspective that ties the manufacturing choice to how defensible your brand actually is against copycats. thatcompany.com Article · D2C White Label vs. Private Label, The Differences Explained That Company
- A real Indian D2C founder's account of product decisions from the ground up, grounded in Indian sourcing and category... coralslub.com Article · D2C How to Build a D2C Brand: Lessons from Building Coral Slub Coral Slub
- Written by an Indian private-label manufacturer, so the product-development steps are grounded in what an Indian factory can... hcpwellness.in Article · D2C How to Start a D2C Brand in India HCP Wellness
- Directly addresses the online-seller angle that generic FSSAI guides skip, why marketplace/multi-state sale pushes you to a... Legal4Sure Article · D2C FSSAI License For Ecommerce, Amazon, Flipkart & Online Food Sellers 2026 Legal4Sure
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →