Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A data-backed India newsletter deep-dive arguing that gross margin is the single strongest predictor of which D2C brands reach... thecpglab.substack.com Article · D2C I Studied 35 Indian D2C Brands. Here's What Actually Decides If They Win. The CPG Lab In 4 answers
2. The primary source: the tax department's own FAQ and user manual for the registration flow, worth bookmarking since every other... CBIC, Government of India Report · D2C FAQs and User Manual on New GST Registration CBIC In 4 answers
3. A five step exercise you can actually run in a room this week, ending in the market frame of reference that makes your... aprildunford.com Article · ~12 min read · GTM A Product Positioning Exercise April Dunford In 4 answers
4. The most complete plain-language description of what a PMM owns, and it is explicit that positioning and messaging is the... Product Marketing Alliance Article · ~20 min read · GTM What is Product Marketing? The 2026 Guide Product Marketing Alliance In 4 answers
5. The longest-running benchmark on SDR quota, ramp, ratios, comp and time to promotion, drawn from hundreds of B2B companies.... The Bridge Group Report · Benchmark report · GTM Sales Development (SDR) Metrics and Comp Report The Bridge Group In 4 answers
6. Concrete on the mechanics nobody outside India writes about: INR pricing, UPI AutoPay recurring success rates versus... productgrowth.in Article · ~12 min read · GTM SaaS Pricing in India: The Rupee vs Dollar Dilemma productgrowth.in In 4 answers
7. Gives you numbers to aim at on your next call instead of vague advice: roughly 11 to 14 questions, spread through the call... Gong Labs Article · short read · GTM Effective strategies for successful sales discovery calls Chris Orlob In 4 answers
8. It settles the freemium versus trial argument with numbers from 150 plus companies rather than opinion: freemium brings 33... OpenView Article · 10 min read · GTM Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup Kristin Hillery In 4 answers
9. The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error.... ProductLed Book · Book, around 250 pages · GTM Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition) Wes Bush In 4 answers
10. Seven hybrid pricing patterns with named companies (GitHub, Shopify, Intercom, Zapier), plus Poyar's point that the enemy is... Growth Unhinged Newsletter · 12 min read · GTM The state of usage-based pricing in SaaS Kyle Poyar In 4 answers
11. A six step onboarding playbook from a Bengaluru company whose entire business is digital adoption, with the distinction that... Whatfix Article · 20 min read · GTM Software User Onboarding: How to Cut Time-to-Proficiency Disha Gupta In 4 answers
12. An investor's readiness test rather than a how to, built around three blunt questions: are you ready, which partner type, and... OpenView Article · 8 min read · GTM Why (and When) Strategic Partnerships Make Sense for SaaS Startups Scott Maxwell In 4 answers
13. The best plain English glossary of the nine partner types plus 20 metrics to track, which is exactly what you need when you are... HubSpot Blog Article · 15 min read · GTM Channel Sales: What It Is and How to Create Your Program Aja Frost In 4 answers
14. The only guide we found with concrete hiring triggers (15 to 25 active partners, 5 to 10% of new ARR partner sourced) and a... Forecastable Article · 18 min read · GTM Head of Partnerships: The 2026 Role and Hiring Guide Alex Buckles In 4 answers
15. Named teardowns instead of theory: Shopify, Microsoft, AvePoint, Nintex and Lookout, with what each does differently on... Impartner Article · 12 min read · GTM How to Build the Best SaaS Partner Program (with Examples) Impartner In 4 answers
16. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read · GTM Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan In 4 answers
17. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read · GTM Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight In 4 answers
18. Walks through building the cohort table itself, and separates acquisition cohorts from behavioural cohorts, which is the... Chargebee Article · 12 min read · GTM How to Conduct Churn Rate Cohort Analysis to Improve Retention Shaoli Paul In 4 answers
19. Accel's argument that expansion revenue is the specific thing that carries a company past $50M ARR, with the Twilio and Shopify... SeedToScale by Accel Article · 9 min read · GTM How can SaaS startups tackle scaling beyond $50mn in ARR? Vyushita Sahay In 4 answers
20. A real public company's internal renewal process, published rather than described. You can copy the structure instead of... The GitLab Handbook Article · reference · GTM Customer Renewal Tracking The GitLab Handbook In 4 answers
21. Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way... Kellblog Essay · 10 min read plus slides · GTM Churn is Dead, Long Live Net Dollar Retention Dave Kellogg In 4 answers
22. The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency... Bessemer Venture Partners Report · report · GTM State of the Cloud 2023 Kent Bennett, Talia Goldberg, Mike Droesch and others In 4 answers
23. The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in... Stripe Article · 9 min read · GTM Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses? Stripe In 4 answers
24. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read · GTM How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen In 4 answers

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