Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Design partners are how B2B founders validate with depth, and this gives you a practical way to pick the right ones. The... Andreessen Horowitz (a16z) Article · 12 min read · Starting Up A Framework for Finding a Design Partner Seema Amble and Jennifer Li (a16z) In 2 answers
2. This is the operational how-to for the depth path: how to structure a design partnership so it produces real validation, not... Common Paper Article · 10 min read · Starting Up How To Work With Design Partners Jake Stein (Common Paper) In 2 answers
3. A tight, practical breakdown of what a concierge MVP is actually testing, using the Food on the Table example step by step. It... Res Extensa (Coleman McCormick) Article · Starting Up Learning from the Concierge MVP Coleman McCormick In 2 answers
4. Concrete evidence that building outside Bengaluru, Mumbai, and Delhi is not a handicap but increasingly an advantage, from... YourStory Article · Starting Up How Tier 2 Cities Are Powering India's Next Startups YourStory In 2 answers
5. Written by the person who grew Superhuman's waitlist past half a million, so it is candid about what a big number does and does... Growth by Gaurav (Substack) Essay · Starting Up The Waitlist Delusion Gaurav Vohra In 2 answers
6. When incumbents all compete on the same features for the same buyers, this book shows how to redraw the offer so you are not... W. Chan Kim and Renee Mauborgne Book · ~250 pages · Starting Up Blue Ocean Strategy W. Chan Kim and Renee Mauborgne In 2 answers
7. Before you have any customer stories, your own founder story is the only pitch you have, and this piece shows you how to use... First Round Review Article · ~15 min read · Starting Up The Three Frameworks You Need to Kick-start Sales Whitney Sales In 2 answers
8. Steli Efti built Close by doing founder sales the hard way, and here he answers the blunt questions founders actually ask about... Stripe Atlas Article · ~20 min read · Starting Up AMA with Steli Efti: Pricing, Selling and Building a Sales Team Steli Efti In 2 answers
9. A method for finding exactly where your customers already gather online, the forums, subreddits, and groups where they post... Stacking the Bricks Article · ~12 min read · Starting Up How to Find Your Audience's Online Watering Holes Alex Hillman In 2 answers
10. A practical guide to running an early willingness to pay conversation and building pricing around real buyer personas. Good... First Round Review Article · Starting Up The Price is Right: Essential Tips for Nailing Your Pricing Strategy First Round Review In 2 answers
11. An entire newsletter dedicated to reverse engineering how companies like Uber, DoorDash, and Spotify got their first thousand... Ali Abouelatta (First 1000 newsletter) Article · Newsletter archive, 10 min per issue · Starting Up First 1000 Ali Abouelatta In 2 answers
12. Real benchmark data from founders on what a waitlist actually converts to paid, so you can calibrate expectations against your... Lenny's Newsletter Article · 10 min read · Starting Up What is good waitlist conversion? Lenny Rachitsky In 2 answers
13. A clear, short explainer on why asking friends (or anyone) what they want produces false positives, and how to interview for... NYU Entrepreneurship Article · 8 min read · Starting Up Stop Asking What They Want: Why Customer Discovery Is About Problems, Not Products Frank Rimalovski In 2 answers
14. When people love it but will not pay, price is often the real blocker, and this piece walks you through pricing conversations... First Round Review Article · Starting Up Pricing Lessons from Working with 30+ Seed and Series A B2B Startups First Round Review In 2 answers
15. Your short answer says to ask what would have to be true for someone to pay today, and this book is the toolkit for exactly... Chris Voss Book · Starting Up Never Split the Difference Chris Voss In 2 answers
16. When you want your old network to open doors rather than just buy, this covers how to ask in a way that respects their time and... Kristina Hu (Hu Knows) Article · ~8 min read · Starting Up How to Ask for a Warm Intro Kristina Hu In 2 answers
17. Since supply is usually the side you bootstrap by hand, this is a focused list of 28 concrete ways real marketplaces did it. It... andrewchen.com Article · 15 min read · Starting Up 28 Ways to Grow Supply in a Marketplace Lenny Rachitsky (via Andrew Chen) In 2 answers
18. This is the famous story of Airbnb flying to New York and photographing listings door to door, the most literal example of... First Round Review Article · 12 min read · Starting Up How Design Thinking Transformed Airbnb from Failing Startup to Billion Dollar Business First Round Review In 2 answers
19. Lenny addresses prioritization specifically for early startups, where the usual scoring frameworks break down and speed matters... Lenny's Newsletter Article · ~15 min read · Starting Up Prioritizing at startups Lenny Rachitsky In 2 answers
20. Cohen argues the MVP framing pushes founders to ship something too broken to love, and offers an alternative: make it Simple,... A Smart Bear (Jason Cohen) Essay · ~12 min read · Starting Up Your customers hate MVPs. Make a SLC instead. Jason Cohen In 2 answers
21. The father of customer development argues that your plan survives contact with reality only after you leave your desk and test... steveblank.com Article · 10 min read · Starting Up Teaching Entrepreneurship by Getting Out of the Building Steve Blank In 2 answers
22. It is worth reading an honest account of the limits, and this one is notable for coming from a no-code platform itself. It... Bubble Blog Article · Starting Up The Real Drawbacks of No-Code Software Bubble In 2 answers
23. A tactical, budget-specific walkthrough of running a real landing-page test with a small paid-traffic spend so your numbers are... GrowthMentor Article · 15 min read · Starting Up How to Validate Your Startup Idea Using a Pre-Launch Landing Page and Under $500 in Ads Foti Panagiotakopoulos In 2 answers
24. For the refactoring half of your question, Fowler explains why building for imagined future needs usually costs more than it... martinfowler.com Article · 10 min read · Starting Up Yagni (You Aren't Gonna Need It) Martin Fowler In 2 answers

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