Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is a structured, fillable brief you can hand straight to a designer or paste into an AI tool, built around the six things... Holabrief Template · Starting Up Naming Brief Template (Holabrief) Holabrief
2. This is the free, built-in way to see exactly where your landing page breaks: open DevTools, toggle the device toolbar, and... Chrome for Developers Tool · Starting Up Simulate mobile devices with Device Mode (Chrome DevTools) Google Chrome Developers
3. Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn,... OpenGraph.to Tool · Starting Up OpenGraph.to: Free Open Graph Checker and Preview Tool OpenGraph.to
4. If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This... Weglot Tool · ~10 min read · Starting Up How to add a WordPress language switcher (no code) Weglot
5. This is the official government register, so if you are building in India this is where you confirm a name is not already... IP India Tool · varies · Starting Up IP India Trademark Public Search Controller General of Patents, Designs and Trade Marks (CGPDTM)
6. This is a genuinely one-page template you can fill in the same afternoon, in Word, PowerPoint, Google Slides, or PDF, so no... Smartsheet Template · One page, fill in the same day · Starting Up One-Page Brand Guidelines Template (Free) Smartsheet
7. The email signature is the brand touchpoint a B2B founder hits dozens of times a day and almost always neglects, which is odd... HubSpot Template · ~5 min to set up · Starting Up Free Email Signature Generator HubSpot
8. A missing or stretched favicon is one of the smallest details that quietly makes a new startup look unfinished, and this tool... RealFaviconGenerator Tool · Starting Up RealFaviconGenerator RealFaviconGenerator
9. The safest place to pick fonts you can actually ship: everything is free, open source, and licensed for commercial use (logos,... Google Fonts Tool · Starting Up Google Fonts Google
10. A pretty palette that no one can read reads as careless, and this is the fastest way to catch that before it ships. Paste a... WebAIM Tool · Starting Up WebAIM Contrast Checker WebAIM
11. The messiest part of staying on-brand across a website, app, LinkedIn, and event booths is that the person making a WhatsApp... Canva Tool · Product page plus setup docs, ~30 min to set up your first kit · Starting Up Canva Brand Kit (Canva Pro) Canva
12. Day-to-day posts are where a brand quietly falls apart, because each one gets rebuilt from scratch in a slightly different... Canva Template · Template library, pick and reuse in minutes · Starting Up Free and customizable social media (social graphic) templates Canva
13. The article walks a four step method and then hands you an editable Google Doc you can fill in, which is what you actually need... Semrush Template · Starting Up How to Define Your Brand's Tone of Voice (with free template) Eugenia Verbina
14. This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy... swipefile.com Tool · Browsable gallery, dozens of real pages · Starting Up SaaS Landing Page Examples (Swipefile) swipefile.com
15. Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check · Starting Up Free Email Spam Checker Mailmeteor
16. When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass · Starting Up Brand Tone of Voice Template (free, fill-in) Big Bang Copy
17. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries · Starting Up Good Microcopy Sam Hulick
18. When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool · Starting Up Five-Second Test Template Maze
19. You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool · Starting Up Page Indexing report (Google Search Console) Google
20. AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume · Starting Up AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook
21. Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends... Google Trends Tool · Free web tool, a few minutes per check · Starting Up Google Trends (Explore and Compare) Google
22. When nobody has heard of you, a real quote in a journalist's story is one of the few ways to earn a genuine press link from a... HARO (helpareporter.com) Tool · Ongoing (daily email queries you respond to) · Starting Up Help a Reporter Out (HARO) Featured.com
23. This is Google's own explanation of the three numbers that actually tell you if your content is getting found: impressions,... Google Search Console Help Tool · Starting Up Impressions, clicks, and position in Google Search Console (official docs) Google Search Central
24. Once you have decided that signups and leads are what count, GA4 is the free tool that connects a content visit to that action.... Google Analytics Help Tool · Starting Up About key events (conversions) in Google Analytics 4 (official docs) Google Analytics team

Show the next 24