Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is YC's curated shelf of talks and essays filtered to market size, so you get partner-level guidance in one place instead... Y Combinator Course · Starting Up YC Startup Library: Market Size collection Y Combinator
- Even though your primary build should be bottom-up, you still want a top-down triangulation to check it, and this gives you a... Data-Mania Template · Starting Up Top-Down Market Sizing: Step-by-Step TAM, SAM, SOM (with Examples and Template) Data-Mania
- A structured spreadsheet that makes you fill in the number of target customers, your unit economics, and your serviceable and... Scalepath Template · Spreadsheet · Starting Up Free Bottoms-Up TAM Template Scalepath
- The government's live registry of registered micro, small, and medium enterprises, filterable by state, district, and activity.... Ministry of MSME, Government of India Tool · Starting Up Udyam Registration Real Time Dashboard Ministry of MSME, Government of India
- Downloadable district level datasets of registered enterprises you can filter and count yourself. Where the dashboard shows... data.gov.in Tool · Starting Up Udyam MSME Registered Units (Open Data) data.gov.in
- Your short answer says to read the earnings calls and annual reports of public companies near your space for real numbers, and... U.S. Securities and Exchange Commission Tool · Starting Up SEC EDGAR Full-Text Search SEC
- A ready structure for capturing notes across your 20 conversations so patterns actually surface instead of blurring together.... Notion Template · reusable templates · Starting Up Customer Discovery Interview Templates Notion
- A large nonprofit network of women and nonbinary investors and founders that runs Female Founder Office Hours, giving you real... All Raise Tool · Community / program · Starting Up All Raise (Female Founder Office Hours) All Raise
- YC's curated shelf of talks and essays filtered to women founders, spanning fundraising, self doubt, and building. It is a... Y Combinator Course · Curated collection · Starting Up YC Startup Library: Women Founders Y Combinator
- A ready structure for running the customer conversations that prove or disprove your fit, built on The Mom Test rules. Since... Mari Luukkainen (Gumroad) Template · Notion template · Starting Up The Mom Test Customer Interview (Notion template) Mari Luukkainen
- When a buyer says yes, you want a clean, standard agreement ready so the pilot becomes signed proof fast. This free,... Common Paper Template · 2 page template · Starting Up Design Partner Agreement (Free Template) Common Paper
- A subscription publication that reports one deep story a day on Indian startups, tech, and consumer companies. When a trend is... The Ken Tool · Starting Up The Ken The Ken
- The developer forum where a lot of new tools and shifts get discussed before they reach the mainstream tech press. Reading it... Y Combinator Tool · Starting Up Hacker News Y Combinator
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Course · ~6.5 hours · Starting Up
Making Friends with Machine Learning (full course)
Cassie Kozyrkov
- The account aggregator framework lets a person share verified financial data with consent, and Sahamati is the ecosystem hub... Sahamati Tool · Starting Up Sahamati (Account Aggregator ecosystem) Sahamati
- A crowdsourced list of over a hundred directories and communities where you can list or relaunch a product, useful as a... Indie Hackers Template · Starting Up Relaunch like a pro: 100+ places to launch, relaunch, and list your product Indie Hackers community
- This compact guide gives you rules for writing plain, persuasive prose that you can apply the same afternoon: sentence length,... Julian Shapiro Course · Starting Up Writing Well Julian Shapiro
- This is a practical swipe file for the one line that decides whether anyone reads your launch post at all, built around... Copyhackers Template · Starting Up 65 Headline Formulas Copyhackers
- Buffer's live public hub, real revenue, real decisions, real posts, is a working example of what a company sounds like when it... Buffer Tool · Starting Up Buffer Open Buffer
- This gives you the actual email skeletons, teaser, launch day, update, follow-up, that map directly onto the five-beat sequence... HubSpot Blog Template · 10 min read · Starting Up How to Create a Product Launch Email [Outlines + Templates] HubSpot
- Ship is a landing page and waitlist tool built specifically for the pre-launch teaser stage of a campaign like the one in the... Product Hunt Tool · Starting Up Ship by Product Hunt: A toolkit for makers to ship awesome products Product Hunt
- Justin Jackson built this course specifically for technical founders who are good at shipping but go quiet on marketing right... justinjackson.ca Course · self-paced course · Starting Up Marketing for Developers Justin Jackson
- Our answer's second half is about treating sales as a repeatable pipeline, not one-off calls, and that needs somewhere to write... HubSpot Tool · Starting Up HubSpot Pipeline Management HubSpot
- When you need the actual words for the same-day recap email, this gives you five ready structures for different types of calls,... HubSpot Template · 8 min read · Starting Up 5 Recap Email Templates to Use After Connect, Discovery, and Demo Calls HubSpot
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →