Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A two-minute explainer that frames what usability testing is and is not, so you go in with the right expectations. Useful to... Nielsen Norman Group Video · 2 min · Starting Up Usability Testing 101 (Video) Kate Moran
2. Video · Starting Up Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy Casey Winters
3. A short, clear video on why showing options beats making people remember them, with interface examples. If you prefer watching... Nielsen Norman Group Video · ~4 min video · Starting Up Recognition vs. Recall in User Interfaces Raluca Budiu
4. This names the exact tension in your question and gives a rule for when innovation is worth its learning cost. Watch it to... Nielsen Norman Group Video · 5 min · Starting Up Consistency vs. Innovation in UX Design Raluca Budiu
5. Video · 40 min · Starting Up Building for Your Next Billion Users (Google I/O 2017) Google
6. A talk (with writeup) on serving a genuinely different, lighter experience to low end devices and slow networks, drawing on how... web.dev (Chrome Dev Summit talk writeup) Video · 25 min talk · Starting Up Adaptive loading: improving web performance on slow devices Nate Schloss and Addy Osmani
7. Video · ~50 min · Starting Up 7 Rules for Creating Gorgeous UI (talk) Erik Kennedy
8. A short, credible video from the usability research group explaining whitespace in plain terms. It reinforces that empty space... Nielsen Norman Group Video · ~3 min · Starting Up What is Whitespace? Nielsen Norman Group
9. The useful counterpoint: shipping a stripped MVP can leave a disjointed experience that erodes trust, especially outside... Nielsen Norman Group Video · 5 min · Starting Up Why MVP Is the Antithesis of Good UX Kara Pernice
10. Video · ~30 min · Starting Up How Words Can Make Your Product Stand Out (Google I/O '17) Maggie Stanphill, Google
11. A short, credible video on choosing visualization styles that work with how people actually scan a dashboard. It is a fast way... Nielsen Norman Group Video · 4 min · Starting Up Data Visualizations for Dashboards Page Laubheimer, Nielsen Norman Group
12. Video · 58 min · Starting Up Storytelling with Data | Talks at Google Cole Nussbaumer Knaflic
13. Video · 20 min video · Starting Up When to Launch Your Startup and When to Wait Harj Taggar, Michael Seibel, Brad Flora
14. Video · ~90 min · Starting Up A better way to plan, build, and ship products (Ryan Singer) Ryan Singer, Lenny Rachitsky
15. Video · ~40 min · Starting Up Applying Shape Up in the Real World (Rails World 2023) Ryan Singer
16. Before you can run short cycles you have to decide what goes in them, and this is a founder grade framework for that from the... Y Combinator Startup Library Video · ~30 min · Starting Up How to Prioritize Features Emmett Shear
17. Video · 2 min · Starting Up Focusing is about saying no (WWDC 1997) Steve Jobs
18. Video · Starting Up Ship a feature every week, embrace technical debt, ruthlessly cut scope Gaurav Misra
19. Premature abstraction is a sneaky form of debt that fast moving teams create while trying to be clean. Abramov tells the story... Deconstruct 2019 Video · Starting Up The Wet Codebase Dan Abramov
20. The talk version of the same idea, covering product scope, feature creep, and how products lose relevance when they try to do... Business of Software Video · 45 min · Starting Up Product Strategy (BoS talk) Des Traynor
21. Video · 50 min watch · Starting Up Building for the Enterprise Aaron Levie
22. Video · 35 min · Starting Up How GitHub Uses GitHub to Build GitHub Zach Holman
23. Video · About 50 min · Starting Up How to Start a Startup, Lecture 1: Ideas, Products, Teams and Execution Sam Altman and Dustin Moskovitz
24. Video · ~20 min · Starting Up Kunal Shah on the Delta 4 Theory (TechSparks talk) Kunal Shah

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