Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Nielsen Norman Group has run user research for decades, and this short video lays out plainly which questions each method... Nielsen Norman Group Video · Starting Up Comparing Qualitative and Quantitative UX Research Nielsen Norman Group
2. This walks through exactly the analysis step your question is stuck on, how to go from a stack of interview notes to a small... Nielsen Norman Group Video · Starting Up Thematic Analysis of Qualitative User Research Data Maria Rosala
3. Chesky describes flying across the country to personally sit in hosts' living rooms because nothing in a survey told them why... Y Combinator Startup Library Video · ~40 min · Starting Up Brian Chesky, Co-Founder and CEO of Airbnb Brian Chesky
4. Video · ~2 min · Starting Up Airbnb CEO Brian Chesky shares the Paul Graham advice that helped him find product/market fit Brian Chesky
5. Three YC Group Partners argue through the tradeoffs of who counts as an ideal customer, using the specific case of startups... Y Combinator Startup Library Video · Starting Up Inside the Group Partner Lounge: The ideal customer Y Combinator Startup Library
6. A two minute primer you can watch before a team meeting to get everyone aligned on what a persona is for. Useful as the thing... Nielsen Norman Group Video · 2 min · Starting Up What Are Personas and Why Should I Care? Kim Flaherty
7. Video · ~35 min · Starting Up Sales Safari Demo, La Conf Paris 2013 Amy Hoy
8. Video · ~10 min · Starting Up ET Now Interview with Mr. Harsh Pokharna, Founder of OkCredit Harsh Pokharna
9. Video · Starting Up Building a Global SaaS Empire: Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets Girish Mathrubootham
10. Video · Starting Up Understanding the Jobs to Be Done (the milkshake story) Clayton Christensen
11. Video · Starting Up Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome April Dunford
12. Video · D2C E-Commerce Automation: Create Optimized Product Photos for Shopify, Instagram & TikTok Automatically YouTube
13. Video · D2C How To Export From India? Secrets from the Head of Amazon Global Selling India! Amazon India (interview)
14. Video · D2C How to Sell Globally on Amazon (It's Easy) youtube.com
15. Video · D2C Shopify vs WooCommerce: Which Is Better for Your Store in 2026? youtube.com
16. Video · D2C Landed Cost and Margin Spreadsheet Tutorial YouTube
17. Video · D2C How to Launch a Referral Program for Your Ecommerce Brand (ReferralCandy Demo) Raúl Galera, ReferralCandy
18. Video · D2C The Secret to Increasing Conversion Rates on Shopify youtube.com
19. Video · D2C How to Apply for EPR Plastic Waste Registration | Step-by-Step CPCB Portal Guide (2025) YouTube
20. Video · D2C Profit First: Practical Steps for Small Business Financial Success Mike Michalowicz
21. Video · D2C How To Find A Good And Reliable Manufacturer Or Supplier For Your Product Idea Shopify
22. Video · D2C Fuelling a D2C Brand's Growth Engine with Supply Chain Supply Chain Digital Dialogues
23. Video · D2C How to Register on Myntra Seller Account (Step-by-Step Guide) YouTube creator
24. Video · D2C How To Sell On Flipkart | Flipkart Seller Account Kaise Banaye YouTube creator

Show the next 24