Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An Indian founder's actual sequenced roadmap, not theory: stay lean in India (2 to 3 founders, burn under 3,000 dollars a... Inc42 Article · 8 min read · Starting Up A Playbook For Indian Founders Building Global Businesses Pranay Srinivasan
- The clearest example of a globally networked program you can join from India without moving: a 6-month residency in Bengaluru... South Park Commons Tool · 6 min read · Starting Up South Park Commons India South Park Commons
- This is the anatomy of the ask that actually gets answered in an alumni channel. Iskold, a founder and now VC, hands you the... Startup Hacks Article · 7 min read · Starting Up How to ask me (and others) for an intro Alex Iskold
- The clearest breakdown of how the best-run alumni network on earth actually delivers hires, customers, investor intros, and... Horizon Labs Article · 12 min read · Starting Up How Bookface (YC) Helps Early-Stage Founders Thrive Horizon Labs
- This is the discipline that keeps an alumni network from going cold: show up for other people first. Ranadive distills Adam... Medium Article · 9 min read · Starting Up Be a Giver: Think of Others and Get Ahead Ameet Ranadive
- This is the Indian founder's version of the same warning, with names attached. It states plainly that chasing celebrity mentors... Inc42 Article · 10 min read · Starting Up How The Right Mentoring Can Boost Startup Success Inc42 Staff
- Traynor gives you a simple two axis test: how many people have the problem, and how often does it hurt. Ideas that are both... ycombinator.com Article · about 8 min read · Starting Up Be Wary of Solving a Small, Rare Problem Des Traynor (Intercom)
- A detailed, honest set of notes on The Mom Test from a founder's point of view, with the best example questions pulled out. A... mtlynch.io Article · 15 min read · Starting Up The Mom Test book report Michael Lynch
- A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on... Uncork Capital (Medium) Article · 12 min read · Starting Up Get out of the building: Why, when, and how to interview your customers Amy Saper
- This tackles the how many question head on with a level head. It makes the case that below five conversations you cannot trust... Kromatic Article · 10 min read · Starting Up How Many Customer Interviews Are Enough? The Pre-Testing Sweet Spot Kromatic
- Rachitsky pulls together practical guidance on how to run user interviews that actually move you toward fit, including who to... Lenny's Newsletter (Lenny Rachitsky) Article · 15 min read · Starting Up Interviewing users for product-market fit Lenny Rachitsky
- A ready-to-use set of interview scripts (discovery, validation, and jobs-to-be-done) with probing questions built in, so you... CleverX Template · 1 to 2 pages · Starting Up User Interview Script Template CleverX
- A quick, scannable checklist for running interviews well, covering open-ended questions, avoiding leading the witness, and... ProductPlan Article · 10 min read · Starting Up 9 Tips for Better Customer Validation Interviews ProductPlan
- A discovery-focused interview template that keeps questions on behaviours and experiences rather than reactions to your... Great Question Template · 1 to 2 pages · Starting Up Customer Discovery Interview Template Great Question
- A useful counterweight to the raw MVP idea, drawing on stories from Airbnb and WeWork about building the smallest thing people... Lenny's Newsletter Podcast · ~15 min read · Starting Up Building Minimum Lovable Products Jiaona Zhang
- Often your first product does not need code, and a shared Notion page or database can stand in as the whole thing while you... notion.com Tool · Starting Up Notion notion.com
- A validation walkthrough written for the Indian context, covering landing pages, coming soon fake doors, and pre orders with... Salaah School of Startups Article · ~12 min read · Starting Up How to Validate Your Startup Idea in India Salaah School of Startups
- The most common way founders fool themselves about PMF is believing the next feature will fix weak retention. Chen shows with... andrewchen.com Essay · ~1,800 words · Starting Up The Next Feature Fallacy Andrew Chen
- Olsen gives you a full framework (the Product-Market Fit Pyramid) for getting to fit deliberately rather than by luck: target... Dan Olsen (dan-olsen.com) Book · ~336 pages · Starting Up The Lean Product Playbook Dan Olsen
- Segment's founder walks through failures and near-misses so you can feel the contrast between not having fit and having it.... Y Combinator (Startup Library) Video · ~45 min · Starting Up How to Start a Startup: Finding Product-Market Fit Peter Reinhardt (Segment)
- Blank widens pivot beyond product to any of the nine parts of your business model, which helps you find the one big thing to... steveblank.com (Steve Blank) Essay · ~8 min read · Starting Up Do Pivots Matter? (What's a Pivot?) Steve Blank
- Caldwell has watched thousands of YC companies pivot, and he lays out what a good pivot looks like versus flailing. His key... Y Combinator Startup Library (Dalton Caldwell) Video · ~15 min · Starting Up All about pivoting Dalton Caldwell
- Butterfield pivoted a failing game into Slack by keeping the one thing the team could not stop using, the clearest example of a... Masters of Scale (Reid Hoffman) Podcast · ~37 min · Starting Up The Big Pivot, with Slack's Stewart Butterfield Reid Hoffman
- A concrete, step-by-step account of collecting real pre-sale money before building, from a founder who actually did it. Unlike... Indie Hackers Article · ~12 min read · Starting Up $1,400 in pre-sales, step by step Indie Hackers community
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →