Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. An Indian founder's actual sequenced roadmap, not theory: stay lean in India (2 to 3 founders, burn under 3,000 dollars a... Inc42 Article · 8 min read · Starting Up A Playbook For Indian Founders Building Global Businesses Pranay Srinivasan
  2. The clearest example of a globally networked program you can join from India without moving: a 6-month residency in Bengaluru... South Park Commons Tool · 6 min read · Starting Up South Park Commons India South Park Commons
  3. This is the anatomy of the ask that actually gets answered in an alumni channel. Iskold, a founder and now VC, hands you the... Startup Hacks Article · 7 min read · Starting Up How to ask me (and others) for an intro Alex Iskold
  4. The clearest breakdown of how the best-run alumni network on earth actually delivers hires, customers, investor intros, and... Horizon Labs Article · 12 min read · Starting Up How Bookface (YC) Helps Early-Stage Founders Thrive Horizon Labs
  5. This is the discipline that keeps an alumni network from going cold: show up for other people first. Ranadive distills Adam... Medium Article · 9 min read · Starting Up Be a Giver: Think of Others and Get Ahead Ameet Ranadive
  6. This is the Indian founder's version of the same warning, with names attached. It states plainly that chasing celebrity mentors... Inc42 Article · 10 min read · Starting Up How The Right Mentoring Can Boost Startup Success Inc42 Staff
  7. Traynor gives you a simple two axis test: how many people have the problem, and how often does it hurt. Ideas that are both... ycombinator.com Article · about 8 min read · Starting Up Be Wary of Solving a Small, Rare Problem Des Traynor (Intercom)
  8. A detailed, honest set of notes on The Mom Test from a founder's point of view, with the best example questions pulled out. A... mtlynch.io Article · 15 min read · Starting Up The Mom Test book report Michael Lynch
  9. A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on... Uncork Capital (Medium) Article · 12 min read · Starting Up Get out of the building: Why, when, and how to interview your customers Amy Saper
  10. This tackles the how many question head on with a level head. It makes the case that below five conversations you cannot trust... Kromatic Article · 10 min read · Starting Up How Many Customer Interviews Are Enough? The Pre-Testing Sweet Spot Kromatic
  11. Rachitsky pulls together practical guidance on how to run user interviews that actually move you toward fit, including who to... Lenny's Newsletter (Lenny Rachitsky) Article · 15 min read · Starting Up Interviewing users for product-market fit Lenny Rachitsky
  12. A ready-to-use set of interview scripts (discovery, validation, and jobs-to-be-done) with probing questions built in, so you... CleverX Template · 1 to 2 pages · Starting Up User Interview Script Template CleverX
  13. A quick, scannable checklist for running interviews well, covering open-ended questions, avoiding leading the witness, and... ProductPlan Article · 10 min read · Starting Up 9 Tips for Better Customer Validation Interviews ProductPlan
  14. A discovery-focused interview template that keeps questions on behaviours and experiences rather than reactions to your... Great Question Template · 1 to 2 pages · Starting Up Customer Discovery Interview Template Great Question
  15. A useful counterweight to the raw MVP idea, drawing on stories from Airbnb and WeWork about building the smallest thing people... Lenny's Newsletter Podcast · ~15 min read · Starting Up Building Minimum Lovable Products Jiaona Zhang
  16. Often your first product does not need code, and a shared Notion page or database can stand in as the whole thing while you... notion.com Tool · Starting Up Notion notion.com
  17. A validation walkthrough written for the Indian context, covering landing pages, coming soon fake doors, and pre orders with... Salaah School of Startups Article · ~12 min read · Starting Up How to Validate Your Startup Idea in India Salaah School of Startups
  18. The most common way founders fool themselves about PMF is believing the next feature will fix weak retention. Chen shows with... andrewchen.com Essay · ~1,800 words · Starting Up The Next Feature Fallacy Andrew Chen
  19. Olsen gives you a full framework (the Product-Market Fit Pyramid) for getting to fit deliberately rather than by luck: target... Dan Olsen (dan-olsen.com) Book · ~336 pages · Starting Up The Lean Product Playbook Dan Olsen
  20. Segment's founder walks through failures and near-misses so you can feel the contrast between not having fit and having it.... Y Combinator (Startup Library) Video · ~45 min · Starting Up How to Start a Startup: Finding Product-Market Fit Peter Reinhardt (Segment)
  21. Blank widens pivot beyond product to any of the nine parts of your business model, which helps you find the one big thing to... steveblank.com (Steve Blank) Essay · ~8 min read · Starting Up Do Pivots Matter? (What's a Pivot?) Steve Blank
  22. Caldwell has watched thousands of YC companies pivot, and he lays out what a good pivot looks like versus flailing. His key... Y Combinator Startup Library (Dalton Caldwell) Video · ~15 min · Starting Up All about pivoting Dalton Caldwell
  23. Butterfield pivoted a failing game into Slack by keeping the one thing the team could not stop using, the clearest example of a... Masters of Scale (Reid Hoffman) Podcast · ~37 min · Starting Up The Big Pivot, with Slack's Stewart Butterfield Reid Hoffman
  24. A concrete, step-by-step account of collecting real pre-sale money before building, from a founder who actually did it. Unlike... Indie Hackers Article · ~12 min read · Starting Up $1,400 in pre-sales, step by step Indie Hackers community

Show the next 24

The hubs

eChai Partner Brands The partnership →