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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written by PostHog's operations lead, this is the sharpest piece on hiring for judgment over resume. Its core claim, attributes... PostHog Article · 10 min read · Starting Up Making your first startup ops hire: what founders should look for Charles Cook In 2 answers
- The answer says over-invest in one in-person offsite early to build the trust Slack can't, and this is the concrete agenda for... First Round Review Article · 18 min read · Starting Up Use This Startup's Playbook for Running Impactful Virtual Offsites First Round Review (with the Sitka team) In 2 answers
- Where the ClearTax piece is the hiring checklist, this Razorpay Rize guide gives you the whole compliance surface your first... Razorpay Rize Article · 15 min read · Starting Up Startup Compliance Guide: What Every Founder Should Know Razorpay Rize In 2 answers
- This is the legal spine for doing it cleanly under Indian rules. It spells out why parting during probation is the cleanest... India Briefing Article · 15 min read · Starting Up A Guide to Terminating Employment in India Dezan Shira & Associates In 2 answers
- Before you shop for a payroll provider, this tells you which compliance obligations that provider has to cover: PF at 20-plus... Razorpay Rize Article · 16 min read · Starting Up Labour Laws in India for Private Companies Razorpay Rize In 2 answers
- This is the Indian version of the exact spiral the question is about, in founders' own words. Purushartha Saini (IIT Bombay,... Entrepreneur India Article · 9 min read · Starting Up Depression, Fear, Failure & Isolation: The Other Side Of Entrepreneurship Entrepreneur India staff (with Purushartha Saini, Jyoti Agarwal, Chaitanya Ramalingegowda) In 2 answers
- This is the exact playbook behind our answer. Executive coach Rachel Lockett prescribes a cadence of relationship-only meetings... First Round Review Article · ~20 min read · Starting Up Renew Your Co-Founder Vows, and Other Tactics for Strengthening the Most Important Relationship in Your Startup Rachel Lockett (via First Round Review) In 2 answers
- Graham's answer to "how do I plan when I can't know what's coming" is to stop treating the future as knowable at all. He argues... paulgraham.com Essay · ~10 min read · Starting Up How to Be an Expert in a Changing World Paul Graham In 2 answers
- This is the honest first-hand account, not a tactical post-mortem. Munson describes meditating in the corner of his office... Matt Munson (CEO, Twenty20) Essay · 12 min read · Starting Up My Journey Through Founder Depression Matt Munson In 2 answers
- Newport takes Graham's idea and turns it into a schedule you can actually run. He lays out the moderate version (block... calnewport.com Article · 8 min read · Starting Up Why Are Maker Schedules So Rare? Cal Newport In 2 answers
- A founder who ran Y Combinator and now OpenAI says it plainly: the first few hours of his morning are his most productive and... Sam Altman's blog Essay · 15 min read · Starting Up Productivity Sam Altman In 2 answers
- This is the one guide to read before you touch any automation. It teaches the whole model in two words, trigger and action,... Zapier Article · 15 min read · Starting Up Get started with Zapier: the beginner's guide to automation Elena Alston In 2 answers
- The CEO of Buffer wrote this in the first person after he actually crashed: co-founder split, layoffs, a CTO departure, all... Buffer Essay · 6 min read · Starting Up My Experience with Burnout as a Startup Founder Joel Gascoigne In 2 answers
- Three founders describe, in their own words, exactly how they handled investors through a pivot, and the contrast is the... Mercury blog Article · 12 min read · Starting Up 3 founders on their experience pivoting their companies Mercury (Meghan Gunn), featuring Dave Rogenmoser (Jasper), Andres Klaric (Fuse), Hillary Lin (Curio) In 2 answers
- Bentinck ran a talent investor and watched founders wave signed LOIs as proof, then watched those same customers walk. Her... Entrepreneurs First Essay · 7 min read · Starting Up The Letter of Intent Fallacy Alice Bentinck In 2 answers
- Chargebee's Chennai founders made the exact mistake this question warns against: they told themselves the product needed more... Mixergy Podcast · 60 min listen · Starting Up Chargebee with Krish Subramanian (Mixergy interview) Andrew Warner with Krish Subramanian In 2 answers
- A solo founder does not need a hundred contacts, they need four or five people they can be candid with and a repeatable way to... First Round Review Article · ~3,500 words, 15 min read · Starting Up Advice is More Important, and Overwhelming, Than Ever. Here's How Founders Can Cut Through the Noise First Round Review In 2 answers
- This is the exact trial-before-you-quit framework your answer prescribes, written by someone who ran it: Lin dated six... First Round Review Article · 20 min read · Starting Up The Founder Dating Playbook: The Process I Used to Find My Co-Founder Gloria Lin In 2 answers
- Graham dismantles the exact objection you are facing: the fear that quitting is reckless. His move is to treat your family's... paulgraham.com Essay · 25 min read · Starting Up Why to Not Not Start a Startup Paul Graham In 2 answers
- This is the government's own checklist, so it settles the entity question straight: Pvt Ltd if you plan to raise (investors... Startup India Article · 12 min read · Starting Up Legal and Regulatory Checklist for Startups in India Startup India (DPIIT, Ministry of Commerce and Industry) In 2 answers
- The clearest single-page explainer of the SISFS mechanics that trip founders up: you never apply to DPIIT directly, you apply... Startup Grants India Article · 12 min read · Starting Up Startup India Seed Fund Scheme (SISFS): Programs, Cohorts & Eligibility Startup Grants India In 2 answers
- Our advice about protecting yourself with clean renewal and termination terms only works if the paper is right, and Indian... Bhavya Sharma and Associates Article · 15 min read · Starting Up SaaS Customer Contract Checklist for Indian Founders: MSA, Payment Terms, Renewal and Termination Bhavya Sharma and Associates In 2 answers
- This is the plain-English India explainer that maps exactly to your problem: it walks through Section 17(c) (employees vest in... Khurana & Khurana Article · 10 min read · Starting Up Copyright Ownership in Employment and Freelance Contracts: Key Legal Insights Khurana & Khurana, Advocates and IP Attorneys In 2 answers
- You connect your Gmail and Signal maps your invisible network against 3M+ founder to VC connections, so you can see which of... NFX Tool · 30 min to set up · Starting Up Signal: the free network map that reveals your intro paths to specific VCs NFX In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →