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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A retail-tech vendor's current, plain-English guide to ONDC aimed at sellers deciding whether to list - covers the mechanics... vasyerp.com Article · D2C What Is ONDC? A 2026 Guide for Indian Retailers Vasyerp In 2 answers
- A step-by-step, brand-facing guide to actually sourcing distributors in India, rather than a theoretical overview - closest to... indiadistributor.in Article · D2C How to Find Distributors in India - The Complete Step-by-Step Guide for Manufacturers and Brands IndiaDistributor In 2 answers
- Focuses on the vetting criteria - financial stability, industry expertise, market reach - that founders skip in the excitement... imarcengineering.com Article · D2C Distributor Partner Search in India for Business Growth IMARC Engineering In 2 answers
- The primary government notification of the DPDP Rules 2025, worth having as the source of record when a consultant or vendor... PIB Article · D2C DPDP Rules, 2025 Notified Press Information Bureau, Government of India In 2 answers
- Written specifically for online sellers rather than enterprises, it maps DPDP obligations onto the actual data an ecommerce... ComplyZero Article · D2C DPDP Compliance for E-Commerce: Complete Guide for Online Sellers ComplyZero In 2 answers
- A global law firm's action-step framing is useful precisely because it's written for businesses operating across multiple... Fisher Phillips Article · D2C India's New Data Privacy Rules Are Here: 8 Steps for Businesses as Key Compliance Deadlines Approach Fisher Phillips LLP In 2 answers
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Video · D2C
DPDP Act 2023 Explained: India's Data Privacy Law, Rules 2025 & the 2027 Deadline
YouTube
In 2 answers
- A global ESP's own take on when to use each channel, useful precisely because it's not India-biased, so you can see the... klaviyo.com Article · D2C Email vs. SMS vs. WhatsApp: Smart Channel Strategy for More Revenue Klaviyo In 2 answers
- WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own... webengage.com Article · D2C How To Solve The Conversion And Retention Puzzle For Your D2C Business WebEngage In 2 answers
- MoEngage is a Bangalore-founded engagement platform used by Flipkart, Domino's and hundreds of Indian D2C brands, and this... moengage.com Article · D2C E-commerce Retention Benchmarks India MoEngage In 2 answers
- The actual government portal where every D2C brand using plastic packaging in India registers and files, every consultant's... CPCB (eprplastic.cpcb.gov.in) Tool · D2C Centralized EPR Portal for Plastic Packaging CPCB In 2 answers
- A clear plain-language breakdown of who counts as a PIBO, what documents to prepare, and realistic timelines, the pre-read... Afleo Article · D2C EPR Plastic Waste Registration in India (2026), CPCB Guide for PIBOs Afleo In 2 answers
- Covers the newer revised targets and category changes for 2026 rather than just repeating the 2022 rules, useful for founders... Green Permits Article · D2C EPR for Plastic Packaging 2026: Revised Targets, New Categories & CPCB Registration Walkthrough Green Permits In 2 answers
- A wider shortlist beyond the two or three D2C-specific suppliers, including larger players like Pakka, UFlex, and Bambrew,... The Sustainable Brands Journal Article · D2C Top Sustainable Packaging Companies in India The Sustainable Brands Journal In 2 answers
- Documents the pace at which Mensa Brands, founded by ex-Myntra and Medlife cofounder Ananth Narayanan, was acquiring - 10... inc42.com Article · D2C Thrasio-Styled Mensa Brands Acquires Majority Stake In 10 D2C Startups Inc42 In 2 answers
- One of the most complete India-specific M&A playbooks available - covers the full arc from a scrappy bootstrapped brand to a... loestro.com Article · D2C India's D2C Brand M&A Playbook: From Bootstrapped Hustle to Strategic Exit LoEstro In 2 answers
- Specifically addresses the smaller, non-flagship brand's path to a roll-up acquisition - most exit content assumes you're... purshology.com Article · D2C The Exit Strategy: How Small Indian D2C Brands Get Acquired by Roll-Up Firms purshoLOGY In 2 answers
- A comprehensive single playbook covering valuation, pre-sale preparation and the sale process end to end - the closest thing to... endlesscommerce.com Article · D2C E-commerce Brand Exit Strategies: Valuation, Preparation, and Sale Process Endless Commerce In 2 answers
- A financial-planning platform's operator-focused view of exit preparation - clean books, reduced channel dependency, a team... drivepoint.io Article · D2C The Path to a Successful DTC Exit: Planning and Preparation Drivepoint In 2 answers
- An industry publication's dissection of how a real DTC exit actually plays out - the buyer types, the negotiation dynamics -... retaildive.com Article · D2C The Anatomy of a DTC Exit Retail Dive In 2 answers
- The exact page where you apply for and manage your IEC and complete the mandatory annual update, the actual tool, not a... dgft.gov.in Tool · D2C DGFT, IEC Profile Management DGFT In 2 answers
- The government's own HS/ITC-HS classification lookup, the most authoritative place to confirm your product's code before... dgft.gov.in Tool · D2C DGFT, ITC (HS) Classification Search DGFT In 2 answers
- A clear plain-language breakdown of what RoDTEP actually refunds and why it replaced MEIS, useful before you assume it works... cleartax.in Article · D2C RoDTEP Scheme: Full Form, Rates, Guidelines, Eligibility, Features, Benefits ClearTax In 2 answers
- A logistics company's read on RoDTEP is useful precisely because it connects the scheme to actual shipping and documentation... dhl.com Article · D2C RoDTEP Scheme: A Complete Guide DHL In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →