91 people
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Built SaaSBoomi, the community that most Indian SaaS founders learned go to market inside
He is the working example of community as a go to market channel rather than a marketing garnish: how peer groups get built, why a pay it forward norm compounds, and how a conference becomes a distribution asset. Useful if your GTM plan involves earning a place in an ecosystem rather than buying attention.
Built and sold Dr. Vaidya's, and now publishes constantly on how Indian consumer brands actually get distribution
He is one of the few Indian investors who publishes real distribution numbers instead of vibes: what it costs to acquire a customer online in India today, when a brand has to move into quick commerce and general trade, and why a pure online consumer brand hits a ceiling. Read him if your GTM ends in an Indian consumer's hands.
Co-founder of GrowthX, the India community where growth and GTM people go to level up their craft and careers
Useful mostly if you are early in a GTM career in India and want the ladder made explicit: what a growth or marketing role actually contains at an Indian startup, what the next rung looks like, and how people who got there did it. GrowthX's own growth is also a clean, watchable case of content led community building.
Built a category community before he had a product, and writes about customer onboarding as a revenue motion
Preflight is a live case study in building an audience for a category before you have a product to sell into it, and he talks openly about how that community became the go-to-market. He is also one of the clearest voices on treating onboarding and implementation as revenue work rather than post-sale overhead.
Built India's only membership body for technology sales professionals, with a blog, a podcast and a certification behind it
AITSP is the closest thing India has to a professional standard for tech sales, so his work is useful if you want to see the job described as a career with levels rather than as a hustle. The blog and podcast are one of the few places where Indian tech sellers, not founders, are the ones talking.
Built Kick SaaS, a community and event series for Indian SaaS sales people rather than for founders
Almost every India SaaS community is built for founders and investors, and hers is built for the people carrying the bag. The Kick SaaS sessions and recordings are one of the few places where Indian SaaS reps and sales managers, not CEOs, set the agenda.
Host of The Neon Show, the long running interview series on how Indian founders actually built distribution
The show is one of the few places where Indian founders are pushed past the origin story into the actual go to market mechanics: how the first hundred customers came, what the sales motion cost, what did not work. Listening in sequence gives you a working map of Indian GTM playbooks by sector.
Co-founder and CEO of GrowthX, the membership community where Indian growth operators teach each other the craft
He has run one of the clearest experiments in India on whether growth is teachable, and he is public about what the curriculum gets right and wrong. If you are trying to build a GTM community or figure out how growth people actually level up in India, his write ups on cohort design and member outcomes are the primary source.
Marketing lead for Indian venture funds, writing shotcast on the craft of content that moves people
He is one of the few people in India writing about content as a discipline rather than a channel: how a piece earns attention, why most brand content dies, and what a fund or a startup should actually publish. Having run marketing for two of India's most visible VC brands, he writes with the constraints of a small team and no ad budget.
Co-founder of Honasa (Mamaearth), who built the brand out of a community of mothers before it was a product line
She is specific about the mechanic that actually built Mamaearth: recruiting a group of target customers, building products against their complaints, and letting them carry the brand, which is community-led GTM rather than a campaign. She also writes openly about founders being the brand's face and where that helps or backfires.
Founder of echoVME and Digital Scholar, one of India's most prolific teachers of hands-on digital marketing
He teaches the operational layer that most strategy writing skips: how a campaign is actually set up, what an agency retainer covers, and how a small Indian team runs paid and organic together. Useful if you are the first marketing hire and need to do the work, not just plan it.
Zoho evangelist who speaks and writes on storytelling as the core of B2B software marketing
She makes the case that B2B software is sold through narrative rather than feature lists, and shows how the same story has to be retold differently for founders, investors and buyers. Her Zoho for Startups work is also a practical view of how a large Indian software company builds distribution through an ecosystem.
Marketing and evangelism leader who hosts The Great Indian Marketing Show
He is one of the few people in India who treats evangelism as a defined marketing role and explains how it differs from content or field marketing: who you speak to, what you are allowed to say, and how it feeds pipeline indirectly.
The people who actually do this
GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.
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Sunil Neurgaonkar
Avinash Raghava
Arjun Vaidya
eChai
Abhishek Patil
Srikrishnan Ganesan
Santhosh Srikant
Tulika Panda
Siddhartha Ahluwalia
Udayan Walvekar
eChai
Rohit Kaul
Ghazal Alagh
Sorav Jain
Kuppulakshmi Krishnamoorthy
eChai
Aadil Bandukwala
How this list works
Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.
We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.
Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.
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