Build the product
Ship an MVP, work with builders, and iterate toward something people use.
What founders use for build the product, ranked by how many answers lean on it.
- This is the practical, step-by-step manual for the Lean Startup ideas, built around the one-page Lean Canvas and a system for... LeanFoundry Book · 240 pages Running Lean: Iterate from Plan A to a Plan That Works Ash Maurya
- This companion piece warns about the opposite failure: cutting so hard that the thing is minimal but not actually viable or... Silicon Valley Product Group (Marty Cagan) Article · ~6 min read Viable Product vs. Minimal Product Marty Cagan
- The father of customer development argues that your plan survives contact with reality only after you leave your desk and test... steveblank.com Article · 10 min read Teaching Entrepreneurship by Getting Out of the Building Steve Blank
- This chapter is the clearest argument for our claim that a long timeline means your scope is wrong. Basecamp starts with a... Basecamp / 37signals Book · 15 min read Shape Up: Set Boundaries (Appetite) Ryan Singer
- A dense list of hard won lessons, several of which land directly on speed and iteration as a startup's main edge over big... Sam Altman Essay · 8 min read Startup Advice Sam Altman
- Drew Houston validated Dropbox with a three minute demo video before building the hard sync engine, and the waitlist jumped... YourStory Article · 7 min read Dropbox's Demo Video That Got 75,000 Signups Overnight YourStory
- The author of Running Lean tackles the exact trap in our short answer: founders confuse a wrong timeline with a wrong scope. He... Ash Maurya (Lean Stack) Article · 9 min read Getting to the Right Minimum in a Minimum Viable Product Ash Maurya
- DoorDash started as PaloAltoDelivery.com, a static page with a phone number and no app, delivering orders by hand. This is the... Stanley Tang (DoorDash co-founder) Essay · 10 min read A New Beginning: The DoorDash Story Stanley Tang
- Steve Blank's argument for searching for a business model before building one, the get out of the building philosophy in short... Harvard Business Review Article · 15 min read Why the Lean Start-Up Changes Everything Steve Blank
- If you do not want to buy the whole Traction book yet, this free essay gives you the core method in one sitting. It shows how... Gabriel Weinberg (Medium) Essay · 15 min read The Bullseye Framework for Getting Traction Gabriel Weinberg
- A compact YC piece that reframes the MVP as a minimum evolvable product, something you keep changing in response to your... Y Combinator Startup Library Article · 12 min read How to Get Your First Users Y Combinator
- Years on, Ries revisits what the lean method got right and where the MVP idea gets abused, which is precisely the trap in your... Lenny's Newsletter Article · ~4,000 words Reflections on a Movement: Eric Ries on the Lean Startup Lenny Rachitsky and Eric Ries
- This is where the phrase undifferentiated heavy lifting comes from, and it names exactly the trap you are trying to avoid. The... AWS News Blog Article · 6 min read We Build Muck, So You Don't Have To Jeff Barr
- Auth is the piece founders most often assume is easy, and this walks through why it quietly is not: password storage, resets,... With Blue Ink (Alessandro Segala) Article · 15 min read Please everyone, stop writing your own user authentication code Alessandro Segala
- Once you have decided to buy auth, this independent hands on comparison helps you actually pick one. It weighs developer... Hyperknot blog Article · 20 min read Comparing Auth providers (Supabase, Firebase, Clerk, Auth.js, Ory and others) Zsolt Ero
- Cohen, who built WP Engine into a unicorn, shows how he validated it by getting real people to commit real money before... A Smart Bear (Jason Cohen) Essay Vetting a startup: The systematic birth of WP Engine Jason Cohen
- This addresses your actual fear head on: what a migration off no-code really looks like once you succeed. It lays out the... Lowcode Agency Article What Happens When You Outgrow Bubble Lowcode Agency
- A concrete Indian example: Flexiple, started by IIM Ahmedabad grads, ran early on Google Sheets, Airtable, and Zapier held... Bubble Blog Article How Flexiple Uses Bubble to Match Tech Talent to Jobs Bubble Blog
- Tossell built Makerpad, the best known no-code education community (later acquired by Zapier), so his orientation to the... Codecademy Blog Article Getting to know no-code with Makerpad's Ben Tossell Ben Tossell
- Context on how far no-code has come and how seriously it is taken, from a major tech publication. It helps you see that... TechCrunch Article No-code Bubble raises $100M to make technical co-founders obsolete TechCrunch
- DoorDash started as PaloAltoDelivery.com, a one-hour landing page with PDF menus and a phone number, and the founders... Startup Archive Article · 5 min read Stanley Tang: Three Lessons from the Founding of DoorDash Startup Archive
- A clear, careful definition of the landing-page test from a respected product discovery teacher, including its real limits. It... Product Talk (Teresa Torres) Article · 6 min read Landing Page Test Teresa Torres
- Maurya gives you a repeatable way to rank risk instead of guessing at it. He points you at the universal early risks (do these... LEANSTACK blog (Ash Maurya) Article · 10 min read How to Identify Your Riskiest Business Model Assumptions Ash Maurya
- This is a concrete workshop method for exactly the ranking step in our answer. You list every desirability, viability, and... Strategyzer (David J. Bland) Article · 9 min read How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter David J. Bland
The questions
Building your MVP 18
Build the smallest thing that tests the biggest risk.
What actually counts as an MVP, and what's the smallest one I can get away with?
20 →
How do I decide which features to cut from v1?
18 →
How long should building an MVP take?
19 →
Should I build an MVP at all, or can I validate without one?
20 →
How do I get my first users for the MVP?
17 →
All 18 questions in Building your MVP →
No-code & low-code building 18
Ship a product without writing code.
Which no-code tool should I use to build my first product?
20 →
Can I really build a serious business on no-code, or will I hit a wall?
18 →
Should I use an AI app builder like Lovable or Replit instead of traditional no-code?
20 →
How do I connect payments and handle data if I'm building no-code in India?
20 →
What can I build with just a spreadsheet as the backend?
20 →
All 18 questions in No-code & low-code building →
Finding & working with developers 18
Get it built when you can't build it yourself.
I'm non-technical, do I actually need a technical co-founder?
18 →
How do I actually find a technical co-founder?
19 →
Should I hire an agency or a freelancer to build my MVP?
17 →
How do I hire good engineers in India when everyone's competing for the same talent?
18 →
How do I evaluate a developer's skill if I can't code?
19 →
All 18 questions in Finding & working with developers →
Product design & UX basics 18
Make it obvious, not clever.
I'm not a designer, how do I make my product not look terrible?
18 →
What are the core UX principles every founder should know?
20 →
How do I know if my product is confusing to users?
17 →
Should I learn Figma, and how much design do I really need?
19 →
Why does good design actually matter for an early-stage startup?
19 →
All 18 questions in Product design & UX basics →
Shipping, iterating & roadmap 18
Ship weekly, learn constantly, prioritise ruthlessly.
How do I decide what to build next?
19 →
How often should an early-stage startup ship?
19 →
How do I build a roadmap without over-planning?
19 →
How do I keep talking to users while I'm heads-down building?
18 →
How do product teams keep a consistent shipping rhythm as they grow?
18 →
All 18 questions in Shipping, iterating & roadmap →
eChai Partner Brands
The partnership →